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STAR 
T
SOCIAL MEDIA USES 
TO FRIENDSHIPS AMONG 
MC 550 
YIYANG ZHANG 
YOUNG ADULTS
HYPOTHESES 
 H1: Social media uses could positively influence friendships 
among young adults. 
 H2: The extent of social media uses could predict friendships 
among young adults. 
 H3: The motivation of social media uses could predict 
friendships among young adults.
METHOD 
 Population: Young adults 
 Sampling frame: college students 
 Nonprobability sampling: convenience & snowball
METHOD 
 IV1: social media uses 
 IV2: the extent of SNS uses 1) the frequency 2) SNS accounts 
 IV3: the motives of SNS uses 
1) friendship seeking 2) entertainment seeking 
3) information seeking 4)self-status seeking 
 Control variable: gender, years at university 
 DV: friendships (the number of close friends, closeness)
METHOD 
 Qustionnaire survey ("Qualtrics" and send the link via email) 
 Part I, demographic information 
 Part II, social media uses (or not) 
 Part III, the extent of SNS uses 
 Part IV, friendships 
 20 samples (33 respondents but just 20 completed)
DATA ANALYSIS 
 Control variables
DATA ANALYSIS 
 H1: Social media uses could positively influence friendships 
among young adults. 
 1) social media uses to the number of friends 
p-value>.05
DATA ANALYSIS 
 H1: Social media uses could positively influence friendships 
among young adults. 
 2) social media uses to the degree of closeness among friends 
p-value>.05
DATA ANALYSIS  H2: The extent of social media uses could predict friendships 
among young adults. 
 1a) the frequency of SNS uses to the number of friends. 
p-value>.05
DATA ANALYSIS  H2: The extent of social media uses could predict friendships 
among young adults. 
 1b) the frequency of SNS uses to friendships closeness. 
p-value>.05
DATA ANALYSIS  H2: The extent of social media uses could predict friendships 
among young adults. 
 2a) the number of SNS accounts to the number of friends. 
p-value>.05
DATA ANALYSIS  H2: The extent of social media uses could predict friendships 
among young adults. 
 2b) the number of SNS accounts to friendships closeness. 
p-value>.05
DATA ANALYSIS 
 H3: The motivation of social media uses could predict 
friendships among young adults. 
 1) friendship seeking to the number of friends/closeness 
p-value>.05 p-value>.05
DATA ANALYSIS 
 H3: The motivation of social media uses could predict 
friendships among young adults. 
 2) entertainment seeking to the number of friends/closeness 
p-value>.05 p-value>.05
DATA ANALYSIS 
 H3: The motivation of social media uses could predict 
friendships among young adults. 
 3) information seeking to the number of friends/closeness 
p-value>.05 p-value>.05
DATA ANALYSIS 
 H3: The motivation of social media uses could predict 
friendships among young adults. 
 4) self-status seeking to the number of friends/closeness 
p-value>.05 p-value>.05
LIMITATION 
 The sample is too small (20 participants). 
- only 1 respondent is non-SNS-user. 
- at least one group has fewer than two cases. 
 → p-value bigger than 0.05
Final presentation yiyang zhang

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Final presentation yiyang zhang

  • 2. SOCIAL MEDIA USES TO FRIENDSHIPS AMONG MC 550 YIYANG ZHANG YOUNG ADULTS
  • 3. HYPOTHESES  H1: Social media uses could positively influence friendships among young adults.  H2: The extent of social media uses could predict friendships among young adults.  H3: The motivation of social media uses could predict friendships among young adults.
  • 4. METHOD  Population: Young adults  Sampling frame: college students  Nonprobability sampling: convenience & snowball
  • 5. METHOD  IV1: social media uses  IV2: the extent of SNS uses 1) the frequency 2) SNS accounts  IV3: the motives of SNS uses 1) friendship seeking 2) entertainment seeking 3) information seeking 4)self-status seeking  Control variable: gender, years at university  DV: friendships (the number of close friends, closeness)
  • 6. METHOD  Qustionnaire survey ("Qualtrics" and send the link via email)  Part I, demographic information  Part II, social media uses (or not)  Part III, the extent of SNS uses  Part IV, friendships  20 samples (33 respondents but just 20 completed)
  • 7. DATA ANALYSIS  Control variables
  • 8. DATA ANALYSIS  H1: Social media uses could positively influence friendships among young adults.  1) social media uses to the number of friends p-value>.05
  • 9. DATA ANALYSIS  H1: Social media uses could positively influence friendships among young adults.  2) social media uses to the degree of closeness among friends p-value>.05
  • 10. DATA ANALYSIS  H2: The extent of social media uses could predict friendships among young adults.  1a) the frequency of SNS uses to the number of friends. p-value>.05
  • 11. DATA ANALYSIS  H2: The extent of social media uses could predict friendships among young adults.  1b) the frequency of SNS uses to friendships closeness. p-value>.05
  • 12. DATA ANALYSIS  H2: The extent of social media uses could predict friendships among young adults.  2a) the number of SNS accounts to the number of friends. p-value>.05
  • 13. DATA ANALYSIS  H2: The extent of social media uses could predict friendships among young adults.  2b) the number of SNS accounts to friendships closeness. p-value>.05
  • 14. DATA ANALYSIS  H3: The motivation of social media uses could predict friendships among young adults.  1) friendship seeking to the number of friends/closeness p-value>.05 p-value>.05
  • 15. DATA ANALYSIS  H3: The motivation of social media uses could predict friendships among young adults.  2) entertainment seeking to the number of friends/closeness p-value>.05 p-value>.05
  • 16. DATA ANALYSIS  H3: The motivation of social media uses could predict friendships among young adults.  3) information seeking to the number of friends/closeness p-value>.05 p-value>.05
  • 17. DATA ANALYSIS  H3: The motivation of social media uses could predict friendships among young adults.  4) self-status seeking to the number of friends/closeness p-value>.05 p-value>.05
  • 18. LIMITATION  The sample is too small (20 participants). - only 1 respondent is non-SNS-user. - at least one group has fewer than two cases.  → p-value bigger than 0.05