Target aims to increase online sales by 15% by June 2018 through greater advertisements. Their target audience is women ages 18-45. Their digital strategy focuses on improving social media ads on platforms like Facebook, Instagram, Twitter and Snapchat. It also aims to optimize the website for certain search terms, promote the mobile app, engage customers through polls on Facebook, and increase spending on mobile app advertisements with a $50 million marketing budget.

1. Target
Digital
Strategy
Haley Wendt

2. Big Idea:
 Increase online sales by 15% with the use of greater
advertisements on various platforms.
 The increase in sales will be accomplished by June
2018.
 Target audience: women ages 18-45

3. Social Media
 Improve advertisements on all social media platforms:
Facebook, Instagram, Twitter, and Snapchat
 Use the “My Story” option on Facebook to increase
awareness and promotions of online women’s
clothing.
 Integrate interactive ads within Instagram
 Make tweets on Twitter interactive and fun
 Create own Snapchat account

4. Website
 Include the word “RedCard” into their search engine
optimization.
 Instead of taking customer right to checkout online,
prompt them with a phrase like “Do you have a RedCard?
With a Redcard you receive more deals.”

5. Online Advertising
 Focus on display advertising with
Facebook and Instagram.
 Target women on Facebook and
Instagram
 Use Instagram to promote
the mobile app.

6. Inbound
 Have customers engage in polls within Facebook.
 Tie polls into boosting online sales, winning poll gets a
reward
 Send out a get to know you email.

7. Mobile
 Spend a great amount of the budget on increasing
advertising for their mobile app.
 Make consumers aware of the benefits

8. KPI
 Expected Timeline – increase online sales by 15% by
the end of June 2018 (starting June 2017)
 Steady increase with a large number of sales within
the November and December months.
 $50 million on the increase of advertisements

9. “More to Love: The Target
Mobile App”
 https://www.youtube.com/watch?v=CsFpLUf6vsA

10. Conclusion
 Target is doing great, but they can be
fantastic
 Mastering social media platforms is
the key to success in today’s world.
 Keep advertising for the online store
and app.