This was an outcome from careful research and analysis for Ruby's Diner, and recommendations were presented to tackle each problem. Our recommendation includes the following:
1. Keywords recommendation for effective SEO
2. Localization strategy for restaurant
3. PPC strategy using Google Adwords and Analytics
4. Website content strategy
5. Social Media strategy e.g. Yelp, Facebook, Twitter, Instagram, Google+
6. E-mail Newsletter Design
View the full webcast here: http://rtou.ch/2Gkg6PR
Before digital, a thoughtful sales associate in a physical store could quickly connect with customers, perceive their interests, and present products that resonated with them before they even knew what they wanted. In the data-rich ecommerce world of today, it should be even easier to understand a shopper’s preferences and intent. But many retailers struggle to match the old world success that a well-trained associate could achieve in matching a shopper with a brand’s products.
Learn how successful brands such as O’Neill, Spiritual Gangster and others are leveraging customers’ onsite shopping behavior, an enriched product catalog, and artificial intelligence to merchandise the most relevant products to each individual shopper in real time.
Join Nathan Liu, VP of Ecommerce/Digital at LaJolla Group (O’Neill, Spiritual Gangster, Hang Ten), and Kurt Heinemann, CMO of Reflektion, for this critically important discussion on being more relevant to your shoppers.
Analysis regarding three issues (Website, Audience, and Media) and two recommendations (Improved Website and Blogger Partnership) that will drive traffic to Zappos.com.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
View the full webcast here: http://rtou.ch/2Gkg6PR
Before digital, a thoughtful sales associate in a physical store could quickly connect with customers, perceive their interests, and present products that resonated with them before they even knew what they wanted. In the data-rich ecommerce world of today, it should be even easier to understand a shopper’s preferences and intent. But many retailers struggle to match the old world success that a well-trained associate could achieve in matching a shopper with a brand’s products.
Learn how successful brands such as O’Neill, Spiritual Gangster and others are leveraging customers’ onsite shopping behavior, an enriched product catalog, and artificial intelligence to merchandise the most relevant products to each individual shopper in real time.
Join Nathan Liu, VP of Ecommerce/Digital at LaJolla Group (O’Neill, Spiritual Gangster, Hang Ten), and Kurt Heinemann, CMO of Reflektion, for this critically important discussion on being more relevant to your shoppers.
Analysis regarding three issues (Website, Audience, and Media) and two recommendations (Improved Website and Blogger Partnership) that will drive traffic to Zappos.com.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
YesDiner - Digital Solution for Restaurant MarketingYesDiner
YesDiner, a powerful suite of innovative Digital Marketing Solutions crafted by eBEYONDS for restaurants, helps them have a fully-baked digital presence leading to more sales, greater diner loyalty, better brand image, and sustained high performance over the long run.
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Would you apply principles of FMCG marketing to restaurants ?
Would you want to blow your precious money on mass media ?
Would you settle for a below par ROI on your sales & marketing expenditure?
Ошибки входа. Или как заходить в интернет правильно.Андрей Ситко
Типовые ошибки первых шагов в интернете. Почему сайт это намного проще чем кажется. Какие веб-студии бывают и какие моменты нужно учесть в работе с ними. Магия превращения посетителя в покупателя.
«Организация работы над сверхурочными проектами. Повышение качества услуг»
• Отбор бойцов и тренировки;
• Психологическая, строевая и боевая подготовка бойцов;
• Тактика ведения боя;
• Оружие спецназа.
Как правильно поставить задачу агентству, чтобы получить вменяемый результатSPECIA
Как правильно поставить задачу агентству, чтобы получить вменяемый результат
Тезисы:
Зачем нужен бриф и стоит ли его заполнять?
Почему брифа недостаточно?
Какие вопросы вам могут забыть задать?
Что и как нужно контролировать в процессе в первую очередь?
Веб-проектирование. Введение в этап проектирования сайтаM18
— Основные понятия и этапы проектирования.
— Место проектирования в процессах разработки сайта.
— Техническое задание VS проектирование.
— Использование карты сайта на начальном этапе.
— Обзор программных средств для создания прототипов.
— Презентация результатов этапа клиенту.
Видео https://youtu.be/dju8JHKvaLg
Студия M18 http://m18.ru/
Restaurant Marketing Ideas: Turn Valentine's Reservations into Repeat CustomersUpserve
Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation.
Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.
Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word of mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word of mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word of mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
YesDiner - Digital Solution for Restaurant MarketingYesDiner
YesDiner, a powerful suite of innovative Digital Marketing Solutions crafted by eBEYONDS for restaurants, helps them have a fully-baked digital presence leading to more sales, greater diner loyalty, better brand image, and sustained high performance over the long run.
Top Ways To Reach Your Target Audience PowerPoint Presentation SlidesSlideTeam
Top Ways To Reach Your Target Audience PowerPoint Presentation Slides is a gripping way to present your customer strategy. Using our effective target marketing PPT theme you can showcase the buyer persona to portray the target market segment. Depict your B2B or B2C market based on geographic, psychographic, and behavioral parameters through this consumer strategy PowerPoint presentation. Illustrate marketing targeting options like micro-market, niche market, differentiated market, and mass-market via our increasing customer reach PPT deck. Methods used to target and address audience PowerPoint themes are useful for marketers to present a step-by-step customer strategy. Strong data visualization tools included in this marketing strategy PPT template help you elucidate market size analysis, competitive landscape, etc. Use this marketing to the right audience PowerPoint presentation to describe customer success metrics like customer churn, and net promoter score. By downloading our marketing strategy PowerPoint deck, you will get access to vital stats on customer behavior, preferences, and habits. https://bit.ly/3a2v4c7
Would you apply principles of FMCG marketing to restaurants ?
Would you want to blow your precious money on mass media ?
Would you settle for a below par ROI on your sales & marketing expenditure?
Ошибки входа. Или как заходить в интернет правильно.Андрей Ситко
Типовые ошибки первых шагов в интернете. Почему сайт это намного проще чем кажется. Какие веб-студии бывают и какие моменты нужно учесть в работе с ними. Магия превращения посетителя в покупателя.
«Организация работы над сверхурочными проектами. Повышение качества услуг»
• Отбор бойцов и тренировки;
• Психологическая, строевая и боевая подготовка бойцов;
• Тактика ведения боя;
• Оружие спецназа.
Как правильно поставить задачу агентству, чтобы получить вменяемый результатSPECIA
Как правильно поставить задачу агентству, чтобы получить вменяемый результат
Тезисы:
Зачем нужен бриф и стоит ли его заполнять?
Почему брифа недостаточно?
Какие вопросы вам могут забыть задать?
Что и как нужно контролировать в процессе в первую очередь?
Веб-проектирование. Введение в этап проектирования сайтаM18
— Основные понятия и этапы проектирования.
— Место проектирования в процессах разработки сайта.
— Техническое задание VS проектирование.
— Использование карты сайта на начальном этапе.
— Обзор программных средств для создания прототипов.
— Презентация результатов этапа клиенту.
Видео https://youtu.be/dju8JHKvaLg
Студия M18 http://m18.ru/
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
Основы создания сайта. Часть первая (вводная). Типология, специалисты, веб-аг...ARTW
Слайды к блоку курса "Интернет-маркетинг в Зоне Действия".
Первая часть посвящена основам создания сайта. Рассмотрены вопросы места сайта в маркетинге, типы сайтов, специальности в веб-строительстве, виды интернет-агентсв, а также процесс заказного создания сайта у агентства от брифа до технического задания.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: So many cooks in the affiliate kitchen and “restaurants” to choose from! Gain 17 tips to enrich your “menu” and rating as a master chef. Take your savory experience from “greasy spoon” to five-stars.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
BigWing Interactive hosted a "Breakfast with Google" event on 1/29/15 at the Chesapeake Boathouse in OKC. The topics covered were: Google paid search, Social Media, SEO, and Content Marketing. The following slides were presented by Bill Martin (PPC), Sarah Hoffman (Social Media), Ruth Burr Reedy (SEO), and David Christopher (Content Marketing).
For questions visit our website bigwing.com or call 405.475.3015.
5 Ways to Leverage Local This Holiday Shopping SeasonRio SEO
Marketers already in hot pursuit of the constantly connected consumer have a lot to look forward to this holiday season, and much to do to prepare. Retail sales are expected to rise 3.8% in the US this season, with e-commerce attracting a good deal more shoppers with a projected 15.3% growth rate. Multi-location businesses are facing both greater challenges and opportunities than ever before to connect, engage and convert searchers into loyal customers. Explore these 5 tips to leverage local for holiday success!
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
Objectives: Developing a concept for a new business vertical creation for a shopping mall giant to diversify the risk of investment and maximize the operational synergies to boost its brand image.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Similar to Final Presentation- Ruby's Diner Internet Marketing Strategy (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10. Competitor’s SEO Keywords
IHOP = "IHOP, pancakes, eggs" (good example)
TGIF = "fridays, Friday’s, TGIF, TGIFridays, TGIFriday’s, Friday’s
restaurant, TGIF restaurant, restaurant, beer, bar, local bar,
drinks, bar drinks, happy hour, burger, salads, desserts, dinner
for two, pick two dinner, hamburger, appetizers, martini,
cheeseburger, tgi fridays, restaurant near, bartender, night out,
entrees, mixed drinks" (bad example)
These are not Ruby’s only competitor
11. Meta Descriptions
One description for all pages=lost opportunity.
"Ruby's Diner is the premier 1940's family restaurant, open for breakfast, lunch and dinner. Our menu includes award-winning
burgers, made-to-order milkshakes and fountain treats, and classic all-American fare. Shooby Dooby down to Ruby's for
authentic 1940's fun!"
SOLUTIONS:
Locations page: “Find the Ruby’s diner nearest to you”
Menu Page: “Amazing all-american burgers, shakes, and breakfast served all
day”
Franchise page: “Ruby’s offers restaurant franchising opportunities”
12. Qualitative Research
Interviews
Kids drives sales
Dinner-centric
Refillable Fries
All American Diner
Swing music
Post War Theme
Shakes are most
popular
Classic Ambiance
Great Customer Service
Nice Staff 50s Diner Nostalgic Restaurant
19. SEO Strategic Outcome
● General Keyword Strategy
○ Ensure current customers can find Ruby’s information
○ Allows relevant customers to discover Ruby’s Diner
● Local keyword strategy
○ will bring in local customers increasing franchise sales
■ Increase profitability
● Franchise
○ Increase franchisee leads
21. Search Engine Traffic
Google Search Engine = 67.6% of Traffic
Top 3 search results = 80% of Traffic
First Page of Google = Generates significant
traffic
22. On - Page Optimization
• Strategically place keywords throughout website
• 3- 4 Keywords per page
• Utilize our SEO keyword List
33. Landing Page Optimization
• Optimize landing pages
• to generate higher Quality Score
• A/B testing
• Such as using two different conversion strategy
to test which one has higher conversion rate
• e.g. layout A vs layout B
• Spend less → Higher ROI
40. Why Social Media?
• Build Brand Loyalty
• Why Loyalty
• Lower Costs
• Customer Service Role
• Increase Popularity
• Links
41. What Can Be Improved
● What persona to project
● Content strategy across channels
● More engagement=more followers/likes
● Quick response time to complaints
42. Facebook
● Hub for social media activity
● Info about new store promotions
● Use photo albums (own/shared)
● Measure via page likes/reach
43. Twitter
● Best channel to share events or food truck
locations
● Retweet and recognize others
● Links to blog
● #Challenges
● Measure by retweet, mentions, followers
44. Instagram
● Highlight each location’s uniqueness
● Specific promos/items
● Single shots/collages- distinguish from FB
● Appeal to “foodies”
● Instagram challenges
● Measure by followers, hashtags, likes
45. Google+
● Higher ranks on search page
● Facilitate user reviews much like Yelp
● Build local pages
49. Conversion
Overall Objective:
Increase Sales of Ruby’s Store
Secondary Objectives:
Increase number of site visitors that sign up for
Ruby’s eClub
Increase number of requests for franchising
information
50. User Experience
• No. 1 role in converting website traffic into
customers
• Understand user-behavior
• implement changes
• A/B Testing
51. Online Menu Problem
• PDF Copy of In-store Menu
• Lost opportunity for specific keywords
• Less responsiveness for mobile devices
• Less space available for attractive imagery
52. Menu Solution
• Large Menu button placed in the middle of
landing page
• Menu categories as separate pages on
restaurant website
• Attractive Imagery
• Responsive Menu pages
53.
54. eClub Newsletter
• Create persuasion/ desire; exclusivity
• Large Call-to-action buttons
• Display sign-up value proposition strategically
55. Franchise Page
Problem
Franchise page treated the same as other pages
instead of designed to attract prospective or current
business owners interested in the franchise
Solution
• Different layout aimed towards targeted
demographic
• Create a more attractive value proposition
• Call-to-Action
• Request more franchising information
56. A/B TESTING
• Implement Changes
• Identify another problem
• Implement change
• Compare changes with conversion rates
• Repeat
59. Why E-mail
•E-mail has the highest ROI of all different forms of marketing
•It is the most preferred by consumers
•Allows for better brand awareness and relationship building
•A cheap and effective method
60. How to Generate E-mails
● The layout and content are key to a successful campaign
○ Position the logo top and center, and create a focal point
for the e-mail
○ A call to action – try new burgers, like us on FB, twitter
for more information, etc.
○ A Z-format is best for consumers and readers
○ Train and incentivize your staff
● Offering different incentives and deals, such as birthday
“freebies”
○ Ruby’s can offer ‘burger of the week’ spotlight or discount
○ BOGO, Birthday Sundaes, etc.
61. How to Measure Success
• Multiple Methods
• Opens
• Clicks
• Conversions
• We measure an e-mail layout’s content/success through
these methods
• Through adjustment, we can see what style and content
produces the highest conversion rates
62.
63. Strategy Implementation
• Setting up a new, more optimal keyword strategy
• Giving different keywords to different pages
• Taking advantage of different social media channels to gain
and grow customer loyalty and relationships
• Generating traffic (organic/ppc) to increase sales, and
frachise leads
• Optimize website design to increase newsletter, and
franchise leads
• Using e-mail to its full potential and training staff
