The document outlines Comcast's 2014 digital marketing strategy. The strategy targets all ages and aims to promote Comcast's internet, television, and home security products. It also wants to highlight their on-demand services and customer service. The plan details using Instagram to showcase products and style, Twitter for customer interaction and advertising, and Facebook. It establishes key performance indicators such as monthly sales increases and social media follower growth. Finally, it recaps the objective, social media accounts, and a six month timeline.