This document outlines a marketing plan for GM brands including Buick, Cadillac, GMC, and Chevrolet. The plan aims to maintain loyal customers, differentiate GM from competitors, and become the top car company through spokesperson promotion, paid search advertising, and social media engagement with a monthly budget of $50,000. Key performance will be tracked using analytics and sales indicators to evaluate the success of the digital marketing strategy.

2. Target Audience
• Buick:
– 40 & up
• Cadillac
– 35 & up
• GMC
– 25 & up
• Chevrolet
– 25 & up

3. BIG IDEA
Customer Intimacy
Product differentiation

4. Marketing Goals
1. Maintain loyal customers
1. Set GM apart from other car companies
to become the #1 car company

5. How?
Spokesperson
Pay per click
Social Media

6. Spokesperson

7. Social Media and Tools

8. Key Performance Indicators
• Google Analytics
• Financial indicators
– i.e. Sales
• Keyword searches

9. Budget
• Per month:
– $50,000
• Break down:
– $28,000 for pay per click (PPC)
– $7,200 for social media
– $5,000 for SEO
– $2,400 for e-mail communications

10. Summary
• Gain customers through
affordable, quality cars
• Retain current
customersand
their loyalty
• Increase sales