PoorBoy Clothing is an urban streetwear brand that creates t-shirts, hats, and clothing for men and children. The brand represents urban culture and aims to spread positive messages and experiences. It was started in 2011 by a couple in their home as a hobby and has since grown, with their designs seeking to inspire people to "feed their fresh" or positive energies and influence others to do the same. Their clothing exemplifies turning negative experiences into something positive.