This document provides details for a proposed employee appreciation event hosted by Starbucks called "Partner Recognition". The event will take place over one day in Seattle, WA and include partner recognition, feedback sessions, team building activities, and entertainment. Key elements that are summarized include goals of receiving feedback and increasing employee knowledge, selecting the Pacific Science Center as the venue, developing an agenda that includes speakers and activities, creating a budget, and planning risk management and evaluation strategies.

1. Starbucks Partner
Recognition
Pachia Xiong
EVT 3100-001
Final Portfolio
Dr. Eunjoo Kang
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2. Table of Contents
Overview……………………………………………………………………………………………………..2
Goals, Objectives, Theme, and KPIs………………………………………………………….....3
Destination Selection…………………………………………………………………………………..4
Possible Venues……………………………………………………………………………………………5
Program Development…………………………………………………………………………………6
Highlights…………………………………………………………………………………………………….7
Site Management………………………………………………………………………………………..8
Description of Chosen Venue………………………………………………………………………9
Menu Planning…………………………………………………………………………………………….10,11
Event Technology…………………………………………………………………………………………12,13
Budget………………………………………………………………………………………………………….14
Risk Management…………………………………………………………………………………………15
Cue Sheet……………………………………………………………………………………………………..16
MC Sheet………………………………………………………………………………………………………17
Evaluation……………………………………………………………………………………………………..18
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3. Corporate Meeting Project
• Event Host: Starbucks
• Event Title: Partner Recognition
• Event Type: Employee appreciation/ team building
• Stakeholders: Starbucks and employees
• Purpose: The purpose of this event is to recognize the company
partners, receive feedback, team build, share ideas.
• Outcome: Feedback session, team building activities, partner
recognition, strengthen weaknesses and deliver goals.
• Event Date: July 20-July 21
• Expected Event Program: One day event
• Event Destination: Seattle, WA
• Why?: I chose Starbucks because I have been a partner for five
years. I love their end goal and respect their drive to success.
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4. Starbucks Goals, Objectives, Theme, and KPIs
Event Theme: “Great things start over a cup of coffee”
Event Title: Partner Recognition
Mission Statement: “Our mission: to inspire and nurture the human spirit- one person, one cup and
one neighborhood at a time.”
Meeting Purpose: Recognize company partners, receive feedback, team building, and share ideas.
Three S.M.A.R.T Objectives:
• Receive feedback from 80% of partners at beginning questionnaire to conduct end survey.
• Employee’s knowledge about the company will increase by 10% by the end of the event.
• Achieve at least 8/10 ratings on end survey.
KPIs:
• Conduct an entering survey
• Online registration questionnaire
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5. “Great Things Start Over a Cup of Coffee”
Destination Selection: Seattle, Washington
Reason: I chose Seattle because this is the destination of where the
first Starbucks coffee shop began. The original store is still in standing.
Benefits: The biggest corporate office is located here along with many
successful running shops.
Concerns (Risk Factors): Transportation to the venue from the hotel,
responsibilities such as families, stores and coverage are not
guaranteed, many partners from all over the world are invited.
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6. Seattle Aquarium
• Occupancy: 1200
• Benefits: six minute commute
from hotel, outdoor space, AV
equipment.
• Concerns: open space for
event, weather.
Show Box (SoDo)
• Occupany: 1800
• Benefits: 10 minute commute
from hotel, surround sound
system, lighting and monitor
systems, theater style.
• Concerns: seats only 750,
standing 1800, weather.
Pacific Science Center
• Occupancy: 4000
• Benefits: 10 minute
commute from hotel,
built in entertainment,
huge stage.
• Concerns: close science
products near lights
and screens, weather.
Possible Venues
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7. Program Development
Time Scheduled Events Purpose
12:00 Introduction speech To welcome all invited partners and
acknowledge their hard work.
12:15-2:00 Partner lunch Energy for the day
2:00-3:00 Guest speakers Howard Schultz
3:30-4:00 Breaks and snacks Break time
4:00-5:00 Company highlights Reflect back on Starbucks journey
5:00-5:30 Cocktail hour Open bar for partners
5:30-7:00 Dinner Butler service dinner
7:00-9:00 Dance floor & entertainment Dance, live band and enjoyment time
9:00 End of event Closed venue
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8. Highlights
Decoration Theme Vintage
Speaker(s) Howard Schultz
Entertainer(s) Local band
Entertainment Program
Special Program Details Attendees will have time to enjoy
themselves.
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9. Site Management
Top Arrow: Entrance
Bottom Arrow: Event
space (entire green
filled area)
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10. Pacific Science Center
Pacific Science Center: This is an
example of what the rented space
will look like. There will be round
tables, a dance floor, a stage, and
AV.
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11. Menu Planning
Most Important Meal: Dinner
Caterer: Hiroshi’s
Service Style: Cafeteria Service
Estimated Dinner Budget:
$15 per person
200 attendees x $15= $3,000
Service Charge: 10% = $300
Gratuity: 20% = $600
Total: $3900.00
http://www.hiroshis.com
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12. Appetizer
Gyoza, Edamame, Spring Rolls
Salad
Ocean Salad or Chicken Salad
Entree
Teriyaki (Choice of chicken, beef or salmon)
Tempura (Choice of vegetables or shrimp)
Yakisoba Noodles (Choice of beef, chicken, shrimp)
Drinks:
Riesling
Ale
Sweet Tea
Water
Fruit Punch
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13. Event Technology
Program: Partner Recognition
Night
Guest Speaker: Howard Schultz
• Pacific Science Center provides
stage and projectors
• AV providers: Audio Visual
Management Solutions (setup
time: 4:00pm)
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14. Table Centerpiece Menu Table Decor
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15. Budget
Revenue Expenses
Category Items Budget Category Items Budget
Registration Fees $10,000 F&B Catering $3,900
Donation Merchandise $2,000 Program -Flight
-Cost of
attendance
$1,000
Sponsorship -Market
-Advertise
$1,500 Venue -Hotel
-Event Facility
$44,000
Registration -Staff
-Hardware
$90.00
Transportation -Airfare
-Local
transportation
$36,000
Revenue Total $13,500 Expenses Total $81,390
Net Income= (Revenue- Expenses) $67,890.00
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16. Risk Management
Risk Categories Naturally
Occurring
Technological Human Caused
Possible risk situations 1. Weather: Rain in
Seattle is normal.
2. Flooding
1. Power Outage
2. Museum provided
equipment not working
1. Food allergies
2. Alcohol intake
Response strategies 1. Accept that this is a
norm but keep up with
technology to make sure
the night is still
successful.
2. Reduce these chances
by discussing these issues.
1. Reduce this risk by
checking the weather
frequently and planning
around.
2. Avoid wasting time by
keeping the handy man
close to observe the
issue.
1. Communicate with the
caterer about food
allergies to avoid any food
allergies.
2. Reduce the amount of
alcohol being served
during event.
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17. Cue Sheet
NO Time Description Presenter Audio Visual Lightning
0 4:00 Doors open - Music Agenda Chandeliers
1 4:30 Cocktail hour - Music - Chandeliers
2 5:00 Guest speaker Howard Schultz Speaker Project on big
screen
Spotlight
3 5:30 Dinner - Music Slideshow Chandeliers
4 6:30 Company
highlights
Howard Schultz Speaker Slideshow Dimmed
lights
5 7:00 Dance and
entertainment
- Music/ live band Slideshow Dimmed/
hanging lights
6 9:00 End of event - - - -
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18. MC Sheet
Time
(flexible)
Description Performer Audio Visual Lighting
4:00 Doors to venue and event
will open for attendees.
N/A Background music Agenda Chandeliers are used
for elegance
4:30 Attendees will have the
opportunity to mingle and
grab a drink before the
event
N/A Background music N/A Chandeliers will
allow enough lighting
guests
5:00 CEO will welcome and
thank all partners for
attendance and hard work
Howard Schultz No music Big screen of Howard
Schultz will appear
for guest afar.
Spotlight will remain
on speaker
5:30 Dinner will be served N/A Background music Slideshow Chandelier
6:30 While guests are finishing
up with dinner and
starting on dessert, they
will watch annual
highlights.
Howard Schultz Music from
slideshow will be
playing
Slideshow Dimmed lighting to
focus on visual
7:00 Socialize and dance Live band Music Slideshow Hanging lights
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19. Evaluation
Level Expected Outcomes Program Evaluation Plan or
Adjustment to achieve these
outcomes
Reaction and planned action Attendees will be surprised and
amazed by the chosen venue. Also
feel appreciated.
Allow for options in team
buildings.
Learning Attendees will learn that they are
appreciated and hear first hand
about the company’s philosophy.
Describe the success of company
and allow feedback.
Application Attendees will return from
getaway and share their ideas
with their teams.
Allow for commentary and work
with partners to achieve their
desires.
Business impact This will impact the company by
hearing feedback from employees.
Continue to show appreciation
and make sure partners
understand that.
ROI This event will drive sales to
increase.
All paid expenses by company.
Intangibles Attendees are amused and
engaged during event.
Host activities
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