The document outlines plans for the 2016 Berkeley China Forum and Zhimaqiao California Job Fair. The forum will be held on October 16th at Zellerbach Hall and feature guest speeches and panel discussions on topics related to the Chinese economy, society, and technology. A concurrent job fair is also planned from 2-6pm with around 500-700 expected attendees and 50 participating companies. Details provided include event schedules, guest introductions, sponsorship packages, and marketing and promotion timelines.

1. 2016Berkeley China Forum
Zhimaqiao California Job Fair

2. 目录/CONTENTS
PART3
Forum Structure
PART1
Forum and Job Fair Overview
PART2
Job Fair Segment and
Sponsorship Plan
1
2
3
Guest Introductions
Forum Themes
Site Preparations
9
10
11
Forum Schedule8
Sponsorship Deals12
4
5
6 Job Fair Content
Job Fair Site Layout7
Job Fair Funding
Job Fair Schedule
Forum and Job Fair
Intro
Forum and Job Fair
Plan
Co-Host Intro

3. Forum and Job
Fair Overview
PAR
TONE

4. 2016论坛简介/A BRIEF INTRO
Berkeley China Forum
Is a non-profit forum co-hosted by the Chinese People Union of UC Berkeley
and Zhimaqiao. It is dedicated to create a platform for over 1000 Chinese
students, scholars and motivated individuals to communicate, grasp
economic principles, learn more about social science, and plan a better
future for themselves. Business, academic, and political leaders will gather
and constructively discuss issues that face the world today at the forum,
keeping the forum’s "Economic Development” and “Technology to Innovate”
themes in mind. Professors from UC Berkeley’s Center for Chinese Studies
and Haas School of Business are amongst the esteemed guests. Leaders
from all realms will offer their take on China’s economic environment,
development of innovative economics and traditional economics,
technology and its role in business growth and the start-up environment’s
influence on entrepreneurs.

5. 主办单位介绍/Host Intro
Chinese People Union
founded in 2006, CPU is the largest and most influential Chinese
organization on campus. The purpose of the club is to spread Chinese
culture and bring students together. On average, CPU hosts 4 to 6 large
scale events and over 20 small scale events. CPU has over 7,000 followers
on WeChat, and over 5,000 interactions on Facebook.
As the host of the Berkeley China Forum, CPU’s goal is to provide a
platform for all scholars from the Bay Area and California to connect and
learn about the Chinese economy, society, and technological
developments.

6. 往届活动回顾/History of Events Held by CPU

7. 主办单位介绍/Host Intro
Zhimaqiao
Is the premier requiting platform for Chinese international students
interested in returning to China. Having collaborated with thousands of
world-class universities around the world, Zhimaqiao has hosted many
forums and jobs fairs, including UCUI’s Job fair, China-US Student Career
Forum, and International Companies’ Recruiting Month.
Zhimaqiao California Job Fair
As the co-host of this event, Zhimaqiao creates an international recruiting
service. Zhimaqiao is bridging the gap between Chinese international
students and high-tier Chinese businesses. It can bring many high-quality
job opportunities and help students successfully begin their professional
career.

8. 主办单位活动回顾（芝麻桥）/Event History of Zhimaqiao
2015/08
2015/09
2015/10
2015/10-11
2016/01
2016/03
2016/04UCUI Job Fair
芝麻桥战略助力
引凤工程进入
互联网+新时代
Mid-Autumn Job Fair
End of Year Job
Festival
New Year Recruiting
Season
US-China Career Forum
World Business Recruiting Month
Spring Recruiting+Summer
Internship

9. 协办方介绍/Partner Intro
HOX (Eta Omega Chi)
The first Chinese Entrepreneurship fraternity, founded in 2014.
Dedicated to sharing information, innovation and application,
developing leadership, and helping the Chinese community
better develop professional and cultural talents.
College Shift
Is a non profit organization created by Berkeley scholars. It aims
to assist students find their professional goal，recruit, innovate
and connect with professionals through the Internet. College
Shift has a Wechat platform and Himalaya platform.

10. 论坛暨招聘会规划/Event Scheme
Date: October 16, 2016
Location: Zellerbach Hall
Date: October 16, 2016
Main Segment：
Guest Speech, Forum
Estimated attendance：1500
Guests : renowned guests，
international students, professionals
Date: October 16,2016
Main Segment: Job Fair
Estimated attendance: 500-700
Forum Information
Main Location Secondary Location
Forum

11. Introduction and Performances
Themed forum
Themed forum
Small Mixer
Rest
09:30-10:30
11:00-12:00
13:30-16:00
16:30-17:30
17:30-18:30
TIME&AGENDA
10:30-11:00 Starting Keynote
Social Dinner18:30-20:00
15th/议程
Forum：

12. TIME&AGENDA
Starting Keynote9:00-9:30
9:30-12:00 Themed Forum
论坛部分：
招聘会部分：
14:00-18:00 Zhimaqiao Job Fair
Intermission
13:00-14:00
12:00-13:00
16th/议程
Ending Ceremony

13. Job Fair Segment
Information and
Sponsorship Plan
PAR
TTWO

14. ZhimaQiao Brand Interaction
Goal: Write down your recruiting wish and let others know your goals, release your stress and share your feelings!
You can win a prize!
1. Complete: Write your #recruitingwish on your wish card and hand it to the Zhima Bear.
2. Share：Add the official WeChat, take a picture with the Zhima Bear, and share it!
3. Raffle：The Zhima Bear will pick the winners. All participants will win a gift bag or small prize!
Recruiting Wish/Raffle
WECHA
T
芝麻形状的心愿卡

15. 招聘会场地布局/Event Site Layout
招聘会
地点：Exhibition hall
规模：500-700人
企业：50家
论坛
地点： Orchestra pit
规模：1500人

16. PAR
TTHRE
E
Forum Structure

17. 论坛主题/Forum Topic
■ Keynote Speech
■ US-China Discussion
■ Small Mixer
■ Social Dinner
Structure
Education and
Employment
Economic
Development
Technologica
l Advances
Social
Democracy
The rise of online
recruitment and
change in
recruitment
tactics
How China will
deal with a
shrinking market
in the increasingly
rational market
Analyzing Chinese
and American
societies in our
increasingly
similar
economies
Current online
environment and
its affect on
traditional
businesses and
entrepreneurs
01 02 03 04

18. 嘉宾介绍/Guest Introductions
Xiaoping Xu
Founding Partner and
Executive Director of New
Oriental and ZhenFund
One of the most famous and
popular angel investors in
China
Leo
ChenFounder and CEO of Jumei
Forbes’“30 under 30” 。
Liewei Ma
‘1000 talents’expert
CEO of Voice On Tech
Arizona State and University
of Washington Ph.d
supervisor
Mei He
Chairman of Board of
Wailian Visa
Zhibo
YuSenior Assistant to
President of Lenovo

19. 拟邀嘉宾名单/Potential Guests
Minhong Yu
Founder of New
Oriental
Founder of
Alibaba
Jack Ma
Sina.com Founder
Zhidong Wang
Famous
Investor,
former IDG
Capital
Partners
Feng Li
Zemin Hu
Baidu 91
Phone
Assistant
creater
Zhenning
Yang
Physicist,
Nobel
Laureate
Shi Wang
Wanda
Founder

20. 拟邀嘉宾名单/Potential Guests
Shiyi Pan
Real Estate
Mogul,
Chairman of
Soho board
Ceo and
founder of
Tuncent
Huateng Ma
Chairman of
Pusi
Investments
board
Sicong Wang
Creator of
Smaritsan OS
Yonghao Luo
Qiangdong Liu
CEO of
Jingdong
Jun Lei
Founder of
Xiaomi
Hongwei Zhou
Founder of 360

21. 赞助方案/Sponsorship Terms
Platinum
Sponsor
• Limit: None
• Theme: shown during limited sponsorship presentation
• Sponsorship Fee $3,000
Gold
Sponsor
• Limit：10
• Theme: shown during all sponsorship presentation
• Sponsorship Fee$5,000
Diamond
Sponsor
• Limit: 3
• Theme: All around presentation
• Sponsorship Fee $10,000

22. 赞助方案/Sponsorship Terms
Ø Presented as ‘xx sponsored’and with logo during the forum
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø 15 free Forum tickets
Platinum Sponsor Privileges

23. 赞助方案/Sponsorship Terms
23
Ø Presented as “xx sponsored”and with logo during the forum
Ø Business Leader invited as guest during the opening ceremony
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø Products with company logo will be placed in bags, all-around promotion during the forum, exclusive
interview with business managers
Ø 20 Free tickets to the forum
Ø 5 free tickets to the social dinner
Gold Sponsor Privileges

24. 赞助方案/Sponsorship Terms
Diamond Sponsor Privileges：
Ø Premier sponsor and exclusive rights to the premier sponsor
Ø Presented as “xx sponsored”and with logo during the forum
Ø Business Leader invited as guest during the opening ceremony
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø Products with company logo will be placed in bags, all-around promotion during the forum,
exclusive interview with business leader
Ø Sponsorship announced by hosts
Ø 30 free forum tickets
Ø 10 free social dinner tickets

25. 赞助方式/Sponsorship Terms
■ Standard Sponsorship
■ Material Sponsorship
■ Trade
Introduction
Standard
Sponsorship
Trade
Material
Sponsorship
01
0302
Standard
sponsorship – for
fund oriented
sponsors
Marketing through
products–for
product oriented
sponsors
Service trade– for
service oriented
sponsors

26. 赞助商参与方式/Sponsor Participation
1.Standard
Spot
2.Material
Sponsorship
3. Resource
Trade

27. 门票定价/Ticket
Price
Early Bird—— $30
Student—— $55
Forum and Social Dinner Ticket: Can attend all events
Early Bird —— $50
All Day Forum Tickets
Adult—— $100
Adult—— $120
Student—— $80

28. 目标人群/Target Audience
28
■ UC Berkeley College Students：UC Berkeley undergraduate or graduate students interested in networking and recruiting, and new
ideas (main target)
■ Other College Students：Other undergraduate or graduate students. Interested in the above areas. (secondary target)
■ Professionals：Interested in professional development and networking with guests (tertiary target)
Networking in a professional setting
Guests sharing their thoughts
Guests answering questions
Job Fair
Introduction to innovative ideas
1
2
3
4
5
Target
Audience

29. 线上论坛宣传平台/Online Promotion
■ Promotional Video
Advertisement
■ Guest Interview
■ Job Fair Business
Introduction
■ Yingke live feed of business
HR
■ Official Media Interview
■ Kol Wechat advertisment
Content
01
WeChat Platform
02
Facebook
04 Live feed
05
Official Media Promotion
03
Email

30. 线下推广渠道/Offline Promotion
• Public Outreach: Outreach during reception,
socials, and club events
• School Promotion: Advertising during
school, through flyering, tabling, and other
methods
• Partner School Collaboration: Partner with
nearby schools, gift tickets to increase
participation
• Partner Club Collaboration: Partner with on
campus organizations, especially encourage
participation from 20+ Chinese clubs

31. 论坛宣传时间线（7-10月）/Promotion Timeline(Jul-Oct)
Core team meeting
Finalize Supervising Organization
Start preparing for production
Start Interviews
Partner school negotiation
Negotiation with sponsors
production
Confirm guest
Online ticket sale
Transport material
Finalize guests
In person marketing
Final Sponsor negotiations
In person ticket sales
Finalize Ticket Sales
Rehearsal
Finalize Core Team
Start inviting guests
Start creating website
Partner club negotiations
Online
Marketing
Creation of website
Confirm businesses
Finalize website
Finalize transportation
Milestone
Event
Participation
small
large
Relatively Weak
Importance
Relatively Strong
Phase
Preparation Planning Marketing Finalize Last Phase Formal
Accouncement
WEEK 1-2 WEEK 3-4 WEEK 5-6 WEEK 7-8 WEEK 9-10 WEEK 11-12 WEEK 13-14 WEEK 15-16
Finalize tech
Finalize Guest Accommo
Confirm host

32. Contact Us
Contact: Bob Xu
Phone : 5107018365
Email: xuboyue@berkeley.edu
2016Berkeley China Forum
Zhimaqiao California Job Fair