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Final Pitch deck - AlgoWork
- 1. Bridging the gap between college and the workforce
- 2. Mission Statement At Algowork, our mission is to ensure no college graduate is ever stuck in a career they do not enjoy. AlgoWork
- 4. The Problem There is a disconnect between what college students experience in their major... AlgoWork ...and what they experience in their resulting career.
- 5. Value Proposition AlgoWork bridges the gap between college and the workforce by providing students with the opportunity to experience their ļ¬eld of study as a career. AlgoWork
- 6. Why Now ā¢ 51% regret their college education choices ā¢ 80% in their 20s want to change their careers ā¢ 36% would change their majors Jaison R. Abel and Richard Deitz Federal Reserve Bank of New York Staff Reports, no. 587 December 2012; revised December 2014 JEL classiļ¬cation: I21, J24, J31, R23
- 7. Community College (SF, Santa Cruz) CCA University of CA (Berkeley, Davis) SF State 40 STUDENTS (18-35) Students We Talked To AlgoWork 2 high school students
- 8. 3 Software Engineers 2 Architects Product Designer Student Advisor 18 PROFESSIONALS (ages 26-65) Product Designer Interior Designer Pharmacist Restaurant Manager Psychologist Graphic Designer Soccer Camp Owner Nurse Instructional Designer I T PersonLife coach Professionals Want To Mentor AlgoWork
- 10. College Students 123,000 $1.8 million Market Sizing AlgoWork source: IBISWorld Industry Report 62431
- 11. College Students Professionals High School Students 1.5 million $22.5 million $2.1 million 457,000 Market Sizing AlgoWork $1.8 million 123,000 source: IBISWorld Industry Report 62431
- 12. College Students Professionals High School Students 123,000 2.6 millionāØ āØ 1.7 million 20.4 millionāØ āØ 16 million 127 million 3.8 million 1.5 million $1.8 million $39 million $306 million $1,9 billion $240 million $22.5 million $57 million $25.5 million $2.1 million 457,000 source: IBISWorld Industry Report 62431
- 13. Committed Experiential Exploratory Theoretical Career counselors/coaches University Career Fairs Service Year AlgoWork AlgoWorkCompetitive Landscape Internshipās
- 14. AlgoWorks uniqueness lies in its ability to provide students with a realistic experience of the jobs they can get with their major WHAT MAKES US UNIQUE ? Our Secret Sauce AlgoWork
- 15. Demo AlgoWork
- 16. Concierge
- 18. Costs & Partners AlgoWork Partners $34,288 Total Monthly Costs(Our Gross Burn Rate) Activities Resources
- 19. AlgoWorkRun Rate + Market Plan First 6 months Validate Markets āØ & Concierge 6-11 months Wizard of Oz & Building 12-14 months Building & Alpha Launch 14-18 months Beta Launch With a seed amount of $620,000 -$205,728 -$171,440 -$102,864 -$137,152 +$7,000 +$84,000 Time Phase Cash Negative Cash Positive
- 20. Ask AlgoWork $620,000 Connections in Education Tech
- 21. Thank You Find us at: algowork.net facebook.com/algowork
- 22. Questions?
- 23. Appendix
- 25. Next Steps
- 26. Revenue We Need to Survive AlgoWork 1 University Subscription 2 Companies Hire Students 670 Student Experiences
- 27. Hans Tung EdTech Little Red Book Angela Bao EdTech Innovation Ventures Dave Evans Design Your Life Bill Burnett Design Your Life Future Board of Advisors
- 28. - Schools buy subscriptions for students - Students pay for a tour -Product Development -Product Management -Adding new career opportunities -Marketing -Developing partnerships with companies & universityās -Brand Strategy -Engineering -Office supplies -Lawyer Bridging the gap between college and the workforce by providing students with the opportunity to experience their ļ¬eld of study as a career. - College students - High school students - Parents - Schools - Universities -Companies -Colleges and Universities -WWS Hosting Space. -Intuit QUICKBOOKS. -SquareSpace. - Social Media Outreach - Quality Customer Support - Community Feedback - Friendly and Approachable - Relevant sites - Social media - Our Website - Career counselors - Career events - Universities - Student to student -Employee salaries -Marketing -Sales. 7. Key Partners 9. Cost Structure 5. Revenue Streams 2. Value Proposition 8. Key Resources 3. Channels 1. Customer Segments6. Key Activities 4.Customer Relationships BMC
- 29. ACTIVITIES $ 33,450 PARTNERS RESOURCES $418 Costs $34,288 Costs & Partners AlgoWork -Product Development -Product Management -Engineering -Employee salaries -Companies-Marketing -Developing partnerships with companies & universityās -Brand Strategy -Colleges and Universities -Intuit QUICKBOOKS. -SquareSpace. -WWS Hosting Space. -Office supplies -Sales -Marketing -Lawyer
- 30. AlgoWorkRevenue Streams & Customers CUSTOMER SEGMENTS Revenue Streams CUSTOMER RELATIONS CHANNELS - Social Media Outreach - Quality Customer Support - Relavent sites - Social media - Our Website Students - Students pay per experience - Universities and Colleges pay subscriptions - Career events - Universities - Student to student - Career counselors - Community Feedback - Friendly and Approachable atmosphere Universities
- 31. College students Often it is difļ¬cult to know what sort of career your current major will afford you AlgoWork, Provides students with the opportunity to experience their current ļ¬eld of study as a one day shadowing experience Have Addresses Use The Problem The Solution The People Our Business Molecule AlgoWork
- 32. Landing Page
- 37. Funnel How many people saw the posts? 3014 Sign ups: 40 322 page views (how many people loaded page) 171 visits (how many unique visitors saw the content) 10.7% 53.1% 21% 5.7% 10.7% 3014 = 100% # OF PEOPLE 1.3% # TO % CONVERSION AlgoWork
- 39. Changing Page Design AlgoWork
- 41. Concierge
- 42. Customer Acquisition AlgoWork 3014 Reached 322 Page Views 171 Unique Visitors 40 Sign Ups for Alpha Test
- 43. Funnel AlgoWork Acquisition Activation Retention Revenue Referal How many people saw the posts? 2230 Double opt-in: 5 Sign ups: 13 176 page views (how many people loaded page) 101 visits (how many people saw the content) 7.9% 57.3% 12.8% 38.5% 4.5% 7.9% 2230 = 100% # of people 0.6% 0.2% # to % Conversion rate
- 44. TAM SAM SOM U.S. market potential: $8 billionāØ āØ (137 million people) California market potential: $180 millionāØ āØ (3 million people) Bay Area market potential: $24 million (400,000 people) Market Sizing AlgoWork source: IBISWorld Industry Report 62431
- 45. School Work Skills you learn in school The Problem There is a disconnect between what college students experience in a major and what the resulting career is like Skills you need at work Very little overlap, a lot of missing information/experience AlgoWork
- 46. Costs AlgoWork
- 47. Costs- Activities $4,000 $5,000 $4,000 $5,000 Jennifer Ola Skylar Ridwan Customer ReachResearch DesignProject Management AlgoWork
- 48. Costs- Activities (monthly) Front End Dev $5,000 Back End Dev $5,000 Marketing Representative $4,000 Ads $1,000 Gas $250 Oļ¬ce Supplies $200 AlgoWork
- 49. Costs- Partners: AlgoWork Legal Fees $420 University Subscriptions Companies willing to give shadowing/tour opportunities
- 50. AlgoWorkRevenue Streams CUSTOMER RELATIONS We oļ¬er transparent information We provide a meeting guide for the students CHANNELS - Article sites, social media platforms on web/mobile - Career counselors and career events - Universities and companies CUSTOMER SEGMENTS SOM: college students within the bay area SAM: college students across the U.S. TAM: college students, high school students, and professionals across the U.S. Revenue Streams Students pay per experience Universities and Colleges pay subscriptions VALUE PROP - Guidance for students before graduating - Hands-on experience - Holistic approach
- 51. 3014 Reached 322 Page Views 171 Unique Visitors 40 Sign Ups 1.3% Customer Acquisition AlgoWork
- 52. College students who like their majors Donāt always like the resulting career ? Students donāt know what skills their lacking for the work force From Our Research AlgoWork
- 53. AlgoWorkRevenue Streams CUSTOMER SEGMENTS Revenue Streams CUSTOMER RELATIONS CHANNELS - Social Media Outreach - Quality Customer Support - Community Feedback - Friendly and Approachable atmosphere - Article sites, social media platforms on web/mobile - Career counselors and career events - Universities and companies SOM: Students & University's within the Bay Area SAM: College students & Universities across the U.S. TAM: College, and High School students, universities and professionals across the U.S. Students pay per experience Universities and Colleges pay subscriptions