SlideShare a Scribd company logo
1 of 34
In partnership with:
1st Annual Campus Recruitment
       Excellence Awards

   • Best Campus Career Website
   • Best Online Campus Campaign
   • Best On-Campus Campaign
   • Campus Recruiter of the Year
   • Campus Recruiting Program of the Year




#TEawards   @TalentEgg
Awards

•   Dec. 2011: Applications opened
•   Deadline: Feb. 24, 2012
•   200 student and new grad judges
•   Judging period for 2 weeks in March
•   Finalists notified in April
•   Winners announced right now!


    #TEawards   @TalentEgg
Best Campus
    Career Website


#TEawards   @TalentEgg
Best Campus Career Website

                         ConocoPhillips Canada

                         PwC Canada

                         GE Canada

#TEawards   @TalentEgg
Best Campus Career Website

Best practices overall:
• Make information easy to find
• Tell students what to expect
• Feature real students and grads
• Tailor everything to students – even social
  media accounts and company information
• Don’t be boring, too corporate or out of date



    #TEawards   @TalentEgg
Best Campus Career Website

The winning website:
• In-depth information about student and grad
  programs, culture, training, CSR and more
• Profiles on local offices – work, community, fun
• Stories and videos about real people at work
  and in their personal lives
• 19 blogs representing all regions and areas of
  the organization
• Demographic-specific social media integration
   #TEawards   @TalentEgg
Best Campus Career Website

What the judges said:                         “Biggest plus to this site is the feel
                                               that [this employer] really wants
 “I like that there is a lot of information          me to work for them.”
    on next steps as well as what you
         should do in preparation.”           “It not only has everything I want
                                              from an employer website, but it
     “Definitely a more humanistic            gives us the tools to put our best
  approach to HR that should attract           foot forward in our application.”
 the well-rounded individuals that the
         [employer] looks for.”               “I really liked how [this employer]
                                                  had pictures of new, young
 “GREAT website!!!!! It really helps to          graduates on their website. It
   show the different facets of [this         motivated me to find out more and
 employer] and makes [their industry]               increased my curiosity.”
            interesting.”


    #TEawards    @TalentEgg
Best Campus Career Website
                    PwC Canada




                                          www.pwcbrilliantfutures.ca


#TEawards   @TalentEgg   @PwC_ca_campus
Best Online
Campus Campaign


#TEawards   @TalentEgg
Best Online Campus Campaign

                         MacLaren McCann

                         Accenture

                         PwC Canada

#TEawards   @TalentEgg
Best Online Campus Campaign

Best practices overall:
• Be creative and innovative to stand out –
  students have seen it all!
• Make students active participants – creative
  submissions, social networking, games, polls
• Interact with candidates online
• Use a wide variety of platforms to get your
  message out – not just social networking


   #TEawards   @TalentEgg
Best Online Campus Campaign

The winning campaign:
• Incorporated all major social networks, plus QR
  codes, Google ads and maps, TalentEgg
  takeover and more
• Used social media to pre-screen candidates
• Candidates produced songs, videos, blogs,
  Facebook campaigns, tweets
• Generated 500+ qualified candidates, 400%
  increase in Facebook fans in 4 weeks

   #TEawards   @TalentEgg
Best Online Campus Campaign

What the judges said:                      “I’ve heard about this internship
                                           before, which means the social
 “Excellent use of social media and a          media campaign worked.”
  creative way to gain attention as an
 employer targeting recent grads and     “I like how they used all the newest
              students.”                 social media tools out there to allow
                                            us to creatively apply for a job.”
       “Three letters: W-O-W! ”

    “This campaign was really well-       “I love that the campaign was not
 designed and it was great to see that    as much pushing information onto
   every aspect of social media was          people, but creating interest.”
  utilized with a consistent message
          across all platforms.”



    #TEawards   @TalentEgg
Best Online Campus Campaign

              MacLaren McCann




#TEawards   @TalentEgg   @MasterCardCA
Best On-Campus
    Campaign


#TEawards   @TalentEgg
Best On-Campus Campaign

                         Bank of Montreal

                         ConocoPhillips Canada

                         MacLaren McCann

#TEawards   @TalentEgg
Best On-Campus Campaign

Best practices overall:
• Use on-campus tools to grab students’ attention
• Then drive them online for the real info
• It takes a lot to stand out – be unique!
• Keep it simple
• Be relatable – even in posters, at career fairs
• Your corporate brand doesn’t always translate
  best on-campus – switch it up

   #TEawards   @TalentEgg
Best On-Campus Campaign

The winning campaign:
• Staggered-release career fair teaser posters
  without company info
• Eventually directed students online
• Bright, easy-to-spot booth with no table
• Recognizable brand carried through all aspects
  of campaign, including attire of campus
  recruiters and reps
• Simple but innovative and very different from
  other campaigns – never seen before
   #TEawards   @TalentEgg
Best On-Campus Campaign

What the judges said:                       “Loved how much it stands out
                                           amongst the rest. Very innovative
    “Students see hundreds, if not           and makes me want to learn
thousands of posters over the course                    more.”
of a day, week and even a month, but
    these posters are simple AND           “These elements attract student
             intriguing!”                 attention and make [this company]
                                             look like a fun place to work”
 “I love the branding of the campaign.
It is eye-catching and well executed. I     “Absolutely love this campaign;
      would stop at this booth at my         truly brought the brand to life!”
               university!”
                                           “The clarity in branding, consistent
 “The approachability is a key part of     usage across all channels and the
this campaign that helps the employer        clean design really stands out.”
      connect with young grads.”

   #TEawards   @TalentEgg
Best On-Campus Campaign

        ConocoPhillips Canada




#TEawards   @TalentEgg
Campus Recruiter
   of the Year


#TEawards   @TalentEgg
Campus Recruiter of the Year

                         Nancy Moulday
                         Manager Recruitment
                         TD Business Banking


                         Evan Birtch
                         Team Lead, Campus Programs
                         Research In Motion


                         Lisa Kramer
                         Campus Recruiting Lead, Canada
                         Accenture


#TEawards   @TalentEgg
Campus Recruiter of the Year

Best practices overall:
• Be a real person – not a corporate robot
• Let students/grads connect with you online and
  in person
• Be passionate about your organization, careers,
  and students and recent grads
• Show results – judges impressed by # of hires,
  increase in social networking followers, etc.


   #TEawards   @TalentEgg
Campus Recruiter of the Year

The winning campus recruiter:
• Uses innovative communication tools in addition
  to traditional recruitment activities
• Active on company AND personal accounts daily
  (Facebook, Twitter, LinkedIn, blog)
• Passionate advocate for their organization
• Dedicated to helping students and recent grads
  with their careers


   #TEawards   @TalentEgg
Campus Recruiter of the Year

What the judges said:                         “A great resource in the field of
                                            student recruitment and is actively
 “Very interactive and engaged with          seeking opportunities to create a
       student recruitment. Your               positive brand image for [this
 engagement through social media                        employer].”
  sites shows a true dedication and
      passion - very impressed!”            “AMAZING person!!! Huge social
                                            media presence and overall a very
“Loved [this recruiter’s] use of Twitter,        approachable person.”
   very involved with TalentEgg!”
                                              “[They have] put a face to [the
     “Seems to be in tune with              employer’s] recruiting team and this
  students and knows [their] target         has made [them] and the company
           demographic.”                     memorable, a valuable asset in a
                                                   competitive arena.”


   #TEawards   @TalentEgg
Campus Recruiter of the Year

            Lisa Kramer, Accenture




#TEawards    @TalentEgg   @Recruit_Campus
Campus Recruitment
Program of the Year



#TEawards   @TalentEgg
Campus Recruitment Program of the Year


                         Kraft Canada Inc.

                         KPMG LLP

                         MacLaren McCann

#TEawards   @TalentEgg
Campus Recruitment Program of the Year

Best practices overall:
• Use all available tools – don’t put all your eggs
  in one basket
• Let students interact with you in a meaningful
  way on-campus and online
• Whenever possible, give something back –
  experience, knowledge, prizes
• Be active year-round


   #TEawards   @TalentEgg
Campus Recruitment Program of the Year

The winning program:
• Based around a case competition
• Offered meaningful experience + learn about
  employer + networking
• Promotion through presentations, social media,
  posters, emails, TalentEgg
• Over 900 applications in 2012; an increase of
  150% from 2011!


   #TEawards   @TalentEgg
Campus Recruitment Program of the Year

What the judges said:                      “Amazing recruitment program -
                                          you get out there and interact with
   “Giving students the chance to             the students. Keep it up! ”
showcase skills and demonstrate their
    abilities outside of a standard       “Gives students a real-life feel for
    recruitment program is really        what it would be like to work at [this
               important.”                           employer].”

“I am a huge fan of companies that run    “Love it - makes me want to work
    case competitions. It is a great                    there!”
          recruitment tool! ”
                                            “The recruiting program is well-
 “They are committed to hiring highly      rounded and well executed with
   skilled candidates and they offer      the right balance of in-person and
  excellent opportunities to develop          web-based mechanisms.”
   skills to everyone that qualifies!”

    #TEawards   @TalentEgg
Campus Recruitment Program of the Year


                         KPMG LLP




#TEawards   @TalentEgg   @KPMGCampusCDN
Congratulations!
Best Campus Career Website
PwC Canada’s www.pwcbrilliantfutures.ca

Best Online Campus Campaign
MacLaren McCann: MasterCard Canada’s Social Interview campaign

Best On-Campus Campaign
ConocoPhillips Canada’s “Work With Phil” campaign

Campus Recruiter of the Year
Lisa Kramer, Accenture

Campus Recruiting Program of the Year
KPMG LLP’s Ace The Case


  #TEawards   @TalentEgg

More Related Content

What's hot

College Recruiting Presentation-Share
College Recruiting Presentation-ShareCollege Recruiting Presentation-Share
College Recruiting Presentation-Share
Julie Link, CPC
 
Pamplin Professional Preparation Program P4
Pamplin Professional Preparation Program P4Pamplin Professional Preparation Program P4
Pamplin Professional Preparation Program P4
Pete Rooks
 

What's hot (20)

Campus Hiring Made Easy
Campus Hiring Made Easy Campus Hiring Made Easy
Campus Hiring Made Easy
 
Transforming Campus Recruitment In India
Transforming Campus Recruitment In IndiaTransforming Campus Recruitment In India
Transforming Campus Recruitment In India
 
My Open Campus Presentation
My Open Campus PresentationMy Open Campus Presentation
My Open Campus Presentation
 
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that MatterGetting a Return on Investment from Campus Recruiting - Metrics that Matter
Getting a Return on Investment from Campus Recruiting - Metrics that Matter
 
HR VLZ Session on Campus Hiring Ecosystem - Staying Relevant
HR VLZ Session on Campus Hiring Ecosystem - Staying RelevantHR VLZ Session on Campus Hiring Ecosystem - Staying Relevant
HR VLZ Session on Campus Hiring Ecosystem - Staying Relevant
 
Qualitative campus hiring
Qualitative campus hiringQualitative campus hiring
Qualitative campus hiring
 
Best Practices for Campus Recruitment: A Case Study of Freddie Mac
Best Practices for Campus Recruitment: A Case Study of Freddie MacBest Practices for Campus Recruitment: A Case Study of Freddie Mac
Best Practices for Campus Recruitment: A Case Study of Freddie Mac
 
College Recruiting Presentation-Share
College Recruiting Presentation-ShareCollege Recruiting Presentation-Share
College Recruiting Presentation-Share
 
Building a Better College Recruiting Program with Kiewit Corporation
Building a Better College Recruiting Program with Kiewit CorporationBuilding a Better College Recruiting Program with Kiewit Corporation
Building a Better College Recruiting Program with Kiewit Corporation
 
Webinar: Inside Social (April 2016)
Webinar: Inside Social (April 2016)Webinar: Inside Social (April 2016)
Webinar: Inside Social (April 2016)
 
Institute Performance Solutions
Institute Performance Solutions Institute Performance Solutions
Institute Performance Solutions
 
Activating Your Employer Brand Inside and Out
Activating Your Employer Brand Inside and OutActivating Your Employer Brand Inside and Out
Activating Your Employer Brand Inside and Out
 
Premium WorkMail - Contact Talented People Easily
Premium WorkMail - Contact Talented People Easily  Premium WorkMail - Contact Talented People Easily
Premium WorkMail - Contact Talented People Easily
 
Internship presentation on Feb 22
Internship presentation on Feb 22Internship presentation on Feb 22
Internship presentation on Feb 22
 
45 28145 Aiu Onl Employer Info Flyer
45 28145 Aiu Onl Employer Info Flyer45 28145 Aiu Onl Employer Info Flyer
45 28145 Aiu Onl Employer Info Flyer
 
2021 campus recruiting
2021 campus recruiting2021 campus recruiting
2021 campus recruiting
 
Pamplin Professional Preparation Program P4
Pamplin Professional Preparation Program P4Pamplin Professional Preparation Program P4
Pamplin Professional Preparation Program P4
 
Campus recruitment
Campus recruitmentCampus recruitment
Campus recruitment
 
Strategies to Attract STEM Talent
Strategies to Attract STEM TalentStrategies to Attract STEM Talent
Strategies to Attract STEM Talent
 
Career EDGE Intro
Career EDGE IntroCareer EDGE Intro
Career EDGE Intro
 

Viewers also liked

CASE Campaign Proposal
CASE Campaign ProposalCASE Campaign Proposal
CASE Campaign Proposal
Kelli Carter
 

Viewers also liked (8)

Enhance Your Core Management Concept With Level 7 Diploma
Enhance Your Core Management Concept With Level 7 DiplomaEnhance Your Core Management Concept With Level 7 Diploma
Enhance Your Core Management Concept With Level 7 Diploma
 
SmartLattice - Web-based Campus (School/College/University) Automation ERP S...
SmartLattice -  Web-based Campus (School/College/University) Automation ERP S...SmartLattice -  Web-based Campus (School/College/University) Automation ERP S...
SmartLattice - Web-based Campus (School/College/University) Automation ERP S...
 
CASE Campaign Proposal
CASE Campaign ProposalCASE Campaign Proposal
CASE Campaign Proposal
 
Campus Journalism 101: Augmenting Campus Journalism Proficiency-A Catalyst of...
Campus Journalism 101: Augmenting Campus Journalism Proficiency-A Catalyst of...Campus Journalism 101: Augmenting Campus Journalism Proficiency-A Catalyst of...
Campus Journalism 101: Augmenting Campus Journalism Proficiency-A Catalyst of...
 
Online recruitment system
Online recruitment systemOnline recruitment system
Online recruitment system
 
Online Recruitment
Online RecruitmentOnline Recruitment
Online Recruitment
 
Career development ppt
Career development pptCareer development ppt
Career development ppt
 
Digital Portfolios
Digital Portfolios Digital Portfolios
Digital Portfolios
 

Similar to 2012 TalentEgg Campus Recruitment Excellence Awards presentation

Rising Green Pitch Deck
Rising Green Pitch DeckRising Green Pitch Deck
Rising Green Pitch Deck
Rising Green
 
Brandemix Education
Brandemix EducationBrandemix Education
Brandemix Education
clarissazorr
 
Anastasia Dextra Social Media Portfolio
Anastasia Dextra Social Media PortfolioAnastasia Dextra Social Media Portfolio
Anastasia Dextra Social Media Portfolio
Anastasia Dextra
 
Sales Structure Aug2011
Sales Structure Aug2011Sales Structure Aug2011
Sales Structure Aug2011
simonthurston
 
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
University Economic Development Association
 

Similar to 2012 TalentEgg Campus Recruitment Excellence Awards presentation (20)

2013 TalentEgg National Campus Recruitment Excellence Awards
2013 TalentEgg National Campus Recruitment Excellence Awards2013 TalentEgg National Campus Recruitment Excellence Awards
2013 TalentEgg National Campus Recruitment Excellence Awards
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing plan
 
Case studies of successfull student internships in digital marketing
Case studies of successfull student internships in digital marketingCase studies of successfull student internships in digital marketing
Case studies of successfull student internships in digital marketing
 
Employer Branding Service
Employer Branding Service Employer Branding Service
Employer Branding Service
 
Rising Green Pitch Deck
Rising Green Pitch DeckRising Green Pitch Deck
Rising Green Pitch Deck
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing plan
 
Job Hunting 2014
Job Hunting 2014Job Hunting 2014
Job Hunting 2014
 
Brandemix Education
Brandemix EducationBrandemix Education
Brandemix Education
 
Anastasia Dextra Social Media Portfolio
Anastasia Dextra Social Media PortfolioAnastasia Dextra Social Media Portfolio
Anastasia Dextra Social Media Portfolio
 
Sales Structure Aug2011
Sales Structure Aug2011Sales Structure Aug2011
Sales Structure Aug2011
 
Career Center Internship Experience
Career Center Internship ExperienceCareer Center Internship Experience
Career Center Internship Experience
 
Interviewing at General Assembly [2015]
Interviewing at General Assembly [2015]Interviewing at General Assembly [2015]
Interviewing at General Assembly [2015]
 
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
UEDA Summit 2012: Awards of Excellence - Backpacks to Briefcases (NC State Un...
 
Campus to corporate: How recruiting millennials enabled AppNexus to incubate ...
Campus to corporate: How recruiting millennials enabled AppNexus to incubate ...Campus to corporate: How recruiting millennials enabled AppNexus to incubate ...
Campus to corporate: How recruiting millennials enabled AppNexus to incubate ...
 
Marketing overview nu
Marketing overview  nuMarketing overview  nu
Marketing overview nu
 
Social Strand Media Testimonials 2014
Social Strand Media Testimonials 2014Social Strand Media Testimonials 2014
Social Strand Media Testimonials 2014
 
How to Create Non Traditional Employee Engagement
How to Create Non Traditional Employee EngagementHow to Create Non Traditional Employee Engagement
How to Create Non Traditional Employee Engagement
 
Quality Leads to Successful Graduates
Quality Leads to Successful GraduatesQuality Leads to Successful Graduates
Quality Leads to Successful Graduates
 
VMCS14 REanalyze: What is your EVP Data Saying?
VMCS14 REanalyze: What is your EVP Data Saying?VMCS14 REanalyze: What is your EVP Data Saying?
VMCS14 REanalyze: What is your EVP Data Saying?
 
Webinar: Converge 2015 Recap
Webinar: Converge 2015 RecapWebinar: Converge 2015 Recap
Webinar: Converge 2015 Recap
 

Recently uploaded

ppt your views.ppt your views of your college in your eyes
ppt your views.ppt your views of your college in your eyesppt your views.ppt your views of your college in your eyes
ppt your views.ppt your views of your college in your eyes
ashishpaul799
 

Recently uploaded (20)

How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17
 
ppt your views.ppt your views of your college in your eyes
ppt your views.ppt your views of your college in your eyesppt your views.ppt your views of your college in your eyes
ppt your views.ppt your views of your college in your eyes
 
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdfTelling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
 
The Ultimate Guide to Social Media Marketing in 2024.pdf
The Ultimate Guide to Social Media Marketing in 2024.pdfThe Ultimate Guide to Social Media Marketing in 2024.pdf
The Ultimate Guide to Social Media Marketing in 2024.pdf
 
....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf
 
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdfINU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
INU_CAPSTONEDESIGN_비밀번호486_업로드용 발표자료.pdf
 
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdfPost Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
 
factors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptxfactors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptx
 
How to Manage Notification Preferences in the Odoo 17
How to Manage Notification Preferences in the Odoo 17How to Manage Notification Preferences in the Odoo 17
How to Manage Notification Preferences in the Odoo 17
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
 
Application of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matricesApplication of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matrices
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. Henry
 
Behavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfBehavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdf
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
Essential Safety precautions during monsoon season
Essential Safety precautions during monsoon seasonEssential Safety precautions during monsoon season
Essential Safety precautions during monsoon season
 
UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...
UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...
UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...
 
Word Stress rules esl .pptx
Word Stress rules esl               .pptxWord Stress rules esl               .pptx
Word Stress rules esl .pptx
 
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdfPost Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
 

2012 TalentEgg Campus Recruitment Excellence Awards presentation

  • 2. 1st Annual Campus Recruitment Excellence Awards • Best Campus Career Website • Best Online Campus Campaign • Best On-Campus Campaign • Campus Recruiter of the Year • Campus Recruiting Program of the Year #TEawards @TalentEgg
  • 3. Awards • Dec. 2011: Applications opened • Deadline: Feb. 24, 2012 • 200 student and new grad judges • Judging period for 2 weeks in March • Finalists notified in April • Winners announced right now! #TEawards @TalentEgg
  • 4. Best Campus Career Website #TEawards @TalentEgg
  • 5. Best Campus Career Website ConocoPhillips Canada PwC Canada GE Canada #TEawards @TalentEgg
  • 6. Best Campus Career Website Best practices overall: • Make information easy to find • Tell students what to expect • Feature real students and grads • Tailor everything to students – even social media accounts and company information • Don’t be boring, too corporate or out of date #TEawards @TalentEgg
  • 7. Best Campus Career Website The winning website: • In-depth information about student and grad programs, culture, training, CSR and more • Profiles on local offices – work, community, fun • Stories and videos about real people at work and in their personal lives • 19 blogs representing all regions and areas of the organization • Demographic-specific social media integration #TEawards @TalentEgg
  • 8. Best Campus Career Website What the judges said: “Biggest plus to this site is the feel that [this employer] really wants “I like that there is a lot of information me to work for them.” on next steps as well as what you should do in preparation.” “It not only has everything I want from an employer website, but it “Definitely a more humanistic gives us the tools to put our best approach to HR that should attract foot forward in our application.” the well-rounded individuals that the [employer] looks for.” “I really liked how [this employer] had pictures of new, young “GREAT website!!!!! It really helps to graduates on their website. It show the different facets of [this motivated me to find out more and employer] and makes [their industry] increased my curiosity.” interesting.” #TEawards @TalentEgg
  • 9. Best Campus Career Website PwC Canada www.pwcbrilliantfutures.ca #TEawards @TalentEgg @PwC_ca_campus
  • 11. Best Online Campus Campaign MacLaren McCann Accenture PwC Canada #TEawards @TalentEgg
  • 12. Best Online Campus Campaign Best practices overall: • Be creative and innovative to stand out – students have seen it all! • Make students active participants – creative submissions, social networking, games, polls • Interact with candidates online • Use a wide variety of platforms to get your message out – not just social networking #TEawards @TalentEgg
  • 13. Best Online Campus Campaign The winning campaign: • Incorporated all major social networks, plus QR codes, Google ads and maps, TalentEgg takeover and more • Used social media to pre-screen candidates • Candidates produced songs, videos, blogs, Facebook campaigns, tweets • Generated 500+ qualified candidates, 400% increase in Facebook fans in 4 weeks #TEawards @TalentEgg
  • 14. Best Online Campus Campaign What the judges said: “I’ve heard about this internship before, which means the social “Excellent use of social media and a media campaign worked.” creative way to gain attention as an employer targeting recent grads and “I like how they used all the newest students.” social media tools out there to allow us to creatively apply for a job.” “Three letters: W-O-W! ” “This campaign was really well- “I love that the campaign was not designed and it was great to see that as much pushing information onto every aspect of social media was people, but creating interest.” utilized with a consistent message across all platforms.” #TEawards @TalentEgg
  • 15. Best Online Campus Campaign MacLaren McCann #TEawards @TalentEgg @MasterCardCA
  • 16. Best On-Campus Campaign #TEawards @TalentEgg
  • 17. Best On-Campus Campaign Bank of Montreal ConocoPhillips Canada MacLaren McCann #TEawards @TalentEgg
  • 18. Best On-Campus Campaign Best practices overall: • Use on-campus tools to grab students’ attention • Then drive them online for the real info • It takes a lot to stand out – be unique! • Keep it simple • Be relatable – even in posters, at career fairs • Your corporate brand doesn’t always translate best on-campus – switch it up #TEawards @TalentEgg
  • 19. Best On-Campus Campaign The winning campaign: • Staggered-release career fair teaser posters without company info • Eventually directed students online • Bright, easy-to-spot booth with no table • Recognizable brand carried through all aspects of campaign, including attire of campus recruiters and reps • Simple but innovative and very different from other campaigns – never seen before #TEawards @TalentEgg
  • 20. Best On-Campus Campaign What the judges said: “Loved how much it stands out amongst the rest. Very innovative “Students see hundreds, if not and makes me want to learn thousands of posters over the course more.” of a day, week and even a month, but these posters are simple AND “These elements attract student intriguing!” attention and make [this company] look like a fun place to work” “I love the branding of the campaign. It is eye-catching and well executed. I “Absolutely love this campaign; would stop at this booth at my truly brought the brand to life!” university!” “The clarity in branding, consistent “The approachability is a key part of usage across all channels and the this campaign that helps the employer clean design really stands out.” connect with young grads.” #TEawards @TalentEgg
  • 21. Best On-Campus Campaign ConocoPhillips Canada #TEawards @TalentEgg
  • 22. Campus Recruiter of the Year #TEawards @TalentEgg
  • 23. Campus Recruiter of the Year Nancy Moulday Manager Recruitment TD Business Banking Evan Birtch Team Lead, Campus Programs Research In Motion Lisa Kramer Campus Recruiting Lead, Canada Accenture #TEawards @TalentEgg
  • 24. Campus Recruiter of the Year Best practices overall: • Be a real person – not a corporate robot • Let students/grads connect with you online and in person • Be passionate about your organization, careers, and students and recent grads • Show results – judges impressed by # of hires, increase in social networking followers, etc. #TEawards @TalentEgg
  • 25. Campus Recruiter of the Year The winning campus recruiter: • Uses innovative communication tools in addition to traditional recruitment activities • Active on company AND personal accounts daily (Facebook, Twitter, LinkedIn, blog) • Passionate advocate for their organization • Dedicated to helping students and recent grads with their careers #TEawards @TalentEgg
  • 26. Campus Recruiter of the Year What the judges said: “A great resource in the field of student recruitment and is actively “Very interactive and engaged with seeking opportunities to create a student recruitment. Your positive brand image for [this engagement through social media employer].” sites shows a true dedication and passion - very impressed!” “AMAZING person!!! Huge social media presence and overall a very “Loved [this recruiter’s] use of Twitter, approachable person.” very involved with TalentEgg!” “[They have] put a face to [the “Seems to be in tune with employer’s] recruiting team and this students and knows [their] target has made [them] and the company demographic.” memorable, a valuable asset in a competitive arena.” #TEawards @TalentEgg
  • 27. Campus Recruiter of the Year Lisa Kramer, Accenture #TEawards @TalentEgg @Recruit_Campus
  • 28. Campus Recruitment Program of the Year #TEawards @TalentEgg
  • 29. Campus Recruitment Program of the Year Kraft Canada Inc. KPMG LLP MacLaren McCann #TEawards @TalentEgg
  • 30. Campus Recruitment Program of the Year Best practices overall: • Use all available tools – don’t put all your eggs in one basket • Let students interact with you in a meaningful way on-campus and online • Whenever possible, give something back – experience, knowledge, prizes • Be active year-round #TEawards @TalentEgg
  • 31. Campus Recruitment Program of the Year The winning program: • Based around a case competition • Offered meaningful experience + learn about employer + networking • Promotion through presentations, social media, posters, emails, TalentEgg • Over 900 applications in 2012; an increase of 150% from 2011! #TEawards @TalentEgg
  • 32. Campus Recruitment Program of the Year What the judges said: “Amazing recruitment program - you get out there and interact with “Giving students the chance to the students. Keep it up! ” showcase skills and demonstrate their abilities outside of a standard “Gives students a real-life feel for recruitment program is really what it would be like to work at [this important.” employer].” “I am a huge fan of companies that run “Love it - makes me want to work case competitions. It is a great there!” recruitment tool! ” “The recruiting program is well- “They are committed to hiring highly rounded and well executed with skilled candidates and they offer the right balance of in-person and excellent opportunities to develop web-based mechanisms.” skills to everyone that qualifies!” #TEawards @TalentEgg
  • 33. Campus Recruitment Program of the Year KPMG LLP #TEawards @TalentEgg @KPMGCampusCDN
  • 34. Congratulations! Best Campus Career Website PwC Canada’s www.pwcbrilliantfutures.ca Best Online Campus Campaign MacLaren McCann: MasterCard Canada’s Social Interview campaign Best On-Campus Campaign ConocoPhillips Canada’s “Work With Phil” campaign Campus Recruiter of the Year Lisa Kramer, Accenture Campus Recruiting Program of the Year KPMG LLP’s Ace The Case #TEawards @TalentEgg

Editor's Notes

  1. In its inaugural year, the TalentEgg Campus Recruitment Awards are focused on five categories reflecting current themes and areas of focus for Canadian campus recruitment professionals.
  2. The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
  3. The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
  4. Make information easy to find – students are probably coming to your website with a specific task in mindTell students what to expect – every step of the way, from the application process to their first day to the potential for growth within their roleFeature real students and grads – students relate to them better – it’s like a recommendation from a friendTailor everything – use a casual conversational tone, general corporate information isn’t for them when they’re just learning about your organization and career opportunitiesDon’t be boring, corporate – they think they’re making one of the biggest decisions of their lives…you should be interesting, exciting
  5. www.pwcbrilliantfutures.ca
  6. Everything from destination career websites, to SEO, to video, to social media. Judges were asked to provide feedback on overall online presence, and how well employers use online tools to:Enable access to information about student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote hiring and programs
  7. Has your organization ‘figured out’ digital media? We’re talking everything from destination career websites, to SEO, to video, to social media. If you’re egg-cellent at one or all of these, this award is for you.Judges will be asked to provide feedback on your overall online presence, and how well you use online tools to:Enable access to information about your student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote your hiring and programs
  8. • 532 qualified candidates (30 applications were received in past years)• Facebook fans grew by 400% in 4 weeks – establishing a connection with a youth audience and a channel for future engagement
  9. “Social Interview” campaign for summer interns• 46% of MasterCard twitter conversations were about the intern program• MasterCard hired an extra intern because of the quality of the candidates• The Social Interview process is now part of MasterCard's global recruitment effort
  10. In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on employers’ overall on-campus activities, and will also be asked to assess their campaigns in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
  11. In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on your overall on-campus activities, and will also be asked to assess your campaign in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
  12. Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
  13. Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
  14. In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
  15. In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
  16. Join us for the reception!