2012 TalentEgg Campus Recruitment Excellence Awards presentation

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The finalists and winners of the 2012 TalentEgg Campus Recruitment Excellence Awards, plus the best practices pulled from the feedback of 200+ students and recent grads from across Canada!

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  • In its inaugural year, the TalentEgg Campus Recruitment Awards are focused on five categories reflecting current themes and areas of focus for Canadian campus recruitment professionals.
  • The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
  • The Best Campus Career Website is awarded to the employer with the campus career website that is judged to be most appealing and useful to students and recent graduates.Judges were asked to consider the quality of content provided, as well as ease of use and design, all in the context of their wants and needs when they research their career options and your company.
  • Make information easy to find – students are probably coming to your website with a specific task in mindTell students what to expect – every step of the way, from the application process to their first day to the potential for growth within their roleFeature real students and grads – students relate to them better – it’s like a recommendation from a friendTailor everything – use a casual conversational tone, general corporate information isn’t for them when they’re just learning about your organization and career opportunitiesDon’t be boring, corporate – they think they’re making one of the biggest decisions of their lives…you should be interesting, exciting
  • www.pwcbrilliantfutures.ca
  • Everything from destination career websites, to SEO, to video, to social media. Judges were asked to provide feedback on overall online presence, and how well employers use online tools to:Enable access to information about student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote hiring and programs
  • Has your organization ‘figured out’ digital media? We’re talking everything from destination career websites, to SEO, to video, to social media. If you’re egg-cellent at one or all of these, this award is for you.Judges will be asked to provide feedback on your overall online presence, and how well you use online tools to:Enable access to information about your student and new grad recruitmentProvide unique information about opportunities for students and new gradsLeverage new tools to promote your hiring and programs
  • • 532 qualified candidates (30 applications were received in past years)• Facebook fans grew by 400% in 4 weeks – establishing a connection with a youth audience and a channel for future engagement
  • “Social Interview” campaign for summer interns• 46% of MasterCard twitter conversations were about the intern program• MasterCard hired an extra intern because of the quality of the candidates• The Social Interview process is now part of MasterCard's global recruitment effort
  • In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on employers’ overall on-campus activities, and will also be asked to assess their campaigns in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
  • In a time when career fairs are decreasing in popularity and employers are experiencing increasing difficulty in effectively connecting with students in person, this award is for employers that have achieved egg-cellence in engaging students on-campus through innovative methods in 2011.Judges will be asked to provide feedback on your overall on-campus activities, and will also be asked to assess your campaign in terms of:UniquenessRelevanceSuccess in attracting or recruiting students
  • Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
  • Every year, there are individuals within the campus recruiting community who stand out – whether its in taking a risk (and winning) with new technologies, becoming a recognized thought leader in the market, or excelling where others have struggled. This award is for egg-ceptional individual campus recruiters, who have particularly egg-celled over the past year.Judges were asked to provide feedback on the individual’s overall achievements in the campus recruitment market.
  • In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
  • In today’s changing environment, employers are innovating at a rapid pace in order to remain or become competitive in recruiting top talent. This award recognizes the organization that has executed the best campus recruitment program of the year.The panel was asked to consider the activities undertaken by the employers, and the successes achieved.
  • Join us for the reception!
  • 2012 TalentEgg Campus Recruitment Excellence Awards presentation

    1. 1. In partnership with:
    2. 2. 1st Annual Campus Recruitment Excellence Awards • Best Campus Career Website • Best Online Campus Campaign • Best On-Campus Campaign • Campus Recruiter of the Year • Campus Recruiting Program of the Year#TEawards @TalentEgg
    3. 3. Awards• Dec. 2011: Applications opened• Deadline: Feb. 24, 2012• 200 student and new grad judges• Judging period for 2 weeks in March• Finalists notified in April• Winners announced right now! #TEawards @TalentEgg
    4. 4. Best Campus Career Website#TEawards @TalentEgg
    5. 5. Best Campus Career Website ConocoPhillips Canada PwC Canada GE Canada#TEawards @TalentEgg
    6. 6. Best Campus Career WebsiteBest practices overall:• Make information easy to find• Tell students what to expect• Feature real students and grads• Tailor everything to students – even social media accounts and company information• Don’t be boring, too corporate or out of date #TEawards @TalentEgg
    7. 7. Best Campus Career WebsiteThe winning website:• In-depth information about student and grad programs, culture, training, CSR and more• Profiles on local offices – work, community, fun• Stories and videos about real people at work and in their personal lives• 19 blogs representing all regions and areas of the organization• Demographic-specific social media integration #TEawards @TalentEgg
    8. 8. Best Campus Career WebsiteWhat the judges said: “Biggest plus to this site is the feel that [this employer] really wants “I like that there is a lot of information me to work for them.” on next steps as well as what you should do in preparation.” “It not only has everything I want from an employer website, but it “Definitely a more humanistic gives us the tools to put our best approach to HR that should attract foot forward in our application.” the well-rounded individuals that the [employer] looks for.” “I really liked how [this employer] had pictures of new, young “GREAT website!!!!! It really helps to graduates on their website. It show the different facets of [this motivated me to find out more and employer] and makes [their industry] increased my curiosity.” interesting.” #TEawards @TalentEgg
    9. 9. Best Campus Career Website PwC Canada www.pwcbrilliantfutures.ca#TEawards @TalentEgg @PwC_ca_campus
    10. 10. Best OnlineCampus Campaign#TEawards @TalentEgg
    11. 11. Best Online Campus Campaign MacLaren McCann Accenture PwC Canada#TEawards @TalentEgg
    12. 12. Best Online Campus CampaignBest practices overall:• Be creative and innovative to stand out – students have seen it all!• Make students active participants – creative submissions, social networking, games, polls• Interact with candidates online• Use a wide variety of platforms to get your message out – not just social networking #TEawards @TalentEgg
    13. 13. Best Online Campus CampaignThe winning campaign:• Incorporated all major social networks, plus QR codes, Google ads and maps, TalentEgg takeover and more• Used social media to pre-screen candidates• Candidates produced songs, videos, blogs, Facebook campaigns, tweets• Generated 500+ qualified candidates, 400% increase in Facebook fans in 4 weeks #TEawards @TalentEgg
    14. 14. Best Online Campus CampaignWhat the judges said: “I’ve heard about this internship before, which means the social “Excellent use of social media and a media campaign worked.” creative way to gain attention as an employer targeting recent grads and “I like how they used all the newest students.” social media tools out there to allow us to creatively apply for a job.” “Three letters: W-O-W! ” “This campaign was really well- “I love that the campaign was not designed and it was great to see that as much pushing information onto every aspect of social media was people, but creating interest.” utilized with a consistent message across all platforms.” #TEawards @TalentEgg
    15. 15. Best Online Campus Campaign MacLaren McCann#TEawards @TalentEgg @MasterCardCA
    16. 16. Best On-Campus Campaign#TEawards @TalentEgg
    17. 17. Best On-Campus Campaign Bank of Montreal ConocoPhillips Canada MacLaren McCann#TEawards @TalentEgg
    18. 18. Best On-Campus CampaignBest practices overall:• Use on-campus tools to grab students’ attention• Then drive them online for the real info• It takes a lot to stand out – be unique!• Keep it simple• Be relatable – even in posters, at career fairs• Your corporate brand doesn’t always translate best on-campus – switch it up #TEawards @TalentEgg
    19. 19. Best On-Campus CampaignThe winning campaign:• Staggered-release career fair teaser posters without company info• Eventually directed students online• Bright, easy-to-spot booth with no table• Recognizable brand carried through all aspects of campaign, including attire of campus recruiters and reps• Simple but innovative and very different from other campaigns – never seen before #TEawards @TalentEgg
    20. 20. Best On-Campus CampaignWhat the judges said: “Loved how much it stands out amongst the rest. Very innovative “Students see hundreds, if not and makes me want to learnthousands of posters over the course more.”of a day, week and even a month, but these posters are simple AND “These elements attract student intriguing!” attention and make [this company] look like a fun place to work” “I love the branding of the campaign.It is eye-catching and well executed. I “Absolutely love this campaign; would stop at this booth at my truly brought the brand to life!” university!” “The clarity in branding, consistent “The approachability is a key part of usage across all channels and thethis campaign that helps the employer clean design really stands out.” connect with young grads.” #TEawards @TalentEgg
    21. 21. Best On-Campus Campaign ConocoPhillips Canada#TEawards @TalentEgg
    22. 22. Campus Recruiter of the Year#TEawards @TalentEgg
    23. 23. Campus Recruiter of the Year Nancy Moulday Manager Recruitment TD Business Banking Evan Birtch Team Lead, Campus Programs Research In Motion Lisa Kramer Campus Recruiting Lead, Canada Accenture#TEawards @TalentEgg
    24. 24. Campus Recruiter of the YearBest practices overall:• Be a real person – not a corporate robot• Let students/grads connect with you online and in person• Be passionate about your organization, careers, and students and recent grads• Show results – judges impressed by # of hires, increase in social networking followers, etc. #TEawards @TalentEgg
    25. 25. Campus Recruiter of the YearThe winning campus recruiter:• Uses innovative communication tools in addition to traditional recruitment activities• Active on company AND personal accounts daily (Facebook, Twitter, LinkedIn, blog)• Passionate advocate for their organization• Dedicated to helping students and recent grads with their careers #TEawards @TalentEgg
    26. 26. Campus Recruiter of the YearWhat the judges said: “A great resource in the field of student recruitment and is actively “Very interactive and engaged with seeking opportunities to create a student recruitment. Your positive brand image for [this engagement through social media employer].” sites shows a true dedication and passion - very impressed!” “AMAZING person!!! Huge social media presence and overall a very“Loved [this recruiter’s] use of Twitter, approachable person.” very involved with TalentEgg!” “[They have] put a face to [the “Seems to be in tune with employer’s] recruiting team and this students and knows [their] target has made [them] and the company demographic.” memorable, a valuable asset in a competitive arena.” #TEawards @TalentEgg
    27. 27. Campus Recruiter of the Year Lisa Kramer, Accenture#TEawards @TalentEgg @Recruit_Campus
    28. 28. Campus RecruitmentProgram of the Year#TEawards @TalentEgg
    29. 29. Campus Recruitment Program of the Year Kraft Canada Inc. KPMG LLP MacLaren McCann#TEawards @TalentEgg
    30. 30. Campus Recruitment Program of the YearBest practices overall:• Use all available tools – don’t put all your eggs in one basket• Let students interact with you in a meaningful way on-campus and online• Whenever possible, give something back – experience, knowledge, prizes• Be active year-round #TEawards @TalentEgg
    31. 31. Campus Recruitment Program of the YearThe winning program:• Based around a case competition• Offered meaningful experience + learn about employer + networking• Promotion through presentations, social media, posters, emails, TalentEgg• Over 900 applications in 2012; an increase of 150% from 2011! #TEawards @TalentEgg
    32. 32. Campus Recruitment Program of the YearWhat the judges said: “Amazing recruitment program - you get out there and interact with “Giving students the chance to the students. Keep it up! ”showcase skills and demonstrate their abilities outside of a standard “Gives students a real-life feel for recruitment program is really what it would be like to work at [this important.” employer].”“I am a huge fan of companies that run “Love it - makes me want to work case competitions. It is a great there!” recruitment tool! ” “The recruiting program is well- “They are committed to hiring highly rounded and well executed with skilled candidates and they offer the right balance of in-person and excellent opportunities to develop web-based mechanisms.” skills to everyone that qualifies!” #TEawards @TalentEgg
    33. 33. Campus Recruitment Program of the Year KPMG LLP#TEawards @TalentEgg @KPMGCampusCDN
    34. 34. Congratulations!Best Campus Career WebsitePwC Canada’s www.pwcbrilliantfutures.caBest Online Campus CampaignMacLaren McCann: MasterCard Canada’s Social Interview campaignBest On-Campus CampaignConocoPhillips Canada’s “Work With Phil” campaignCampus Recruiter of the YearLisa Kramer, AccentureCampus Recruiting Program of the YearKPMG LLP’s Ace The Case #TEawards @TalentEgg

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