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Bridging the gap between college and the workforce
Mission Statement
At Algowork, our mission is to ensure no college
graduate is ever stuck in a career they do not enjoy.
AlgoWork
Ola
CFO
Jennifer
CEO
Skylar
CTO
Ridwan
CMO
The Team
The Problem
There is a disconnect between
what college students
experience in their major...
AlgoWork
...and what they experience in
their resulting career.
Our Solution AlgoWork
School Career
AlgoWork
Value Proposition
AlgoWork bridges the gap between college and the
workforce by providing students with the opportunity to
experience their field of study as a career.
AlgoWork
Why Now
Just 27 percent of bachelor's
degree holders work in jobs
"directly related" to their
college major
Target Customer AlgoWork
TAM
SAM
SOM
U.S. market potential:
$8 billion



(137 million people)
California market potential:
$180 million



(3 million people)
Bay Area market potential:
$24 million
(400,000 people)
Market Sizing AlgoWork
source:
IBISWorld Industry Report 62431
Pricing AlgoWork
AlgoWorks uniqueness lies in its ability to
provide students with a realistic
experience of the jobs they can get with
their major
WHAT MAKES
US UNIQUE ?
Our Secret Sauce AlgoWork
Demo AlgoWork
More Time (Commitment)
Experiential
Less Time (No Commitment)
Theoretical
Career counselors/coaches
University Programs
Service Year
AlgoWork
AlgoWork
Competitive Landscape
- Schools buy subscriptions for students
- Students pay for a tour
- Companies pay us if they hire a student
-Product Development
-Product Management
-Adding new career
opportunities
-Marketing
-Developing partnerships
with companies &
university’s
-Brand Strategy
-Engineering
-Office supplies
-Lawyer
Bridging the gap between
college and the
workforce by providing
students with the
opportunity to experience
their field of study as a
career.
- SOM: Students &
University's within the Bay
Area
- SAM: College students &
Universities across the
U.S.
- TAM: College, and High
School students,
universities and
professionals across the
U.S.
-Companies
-Colleges and
Universities
-WWS Hosting Space.
-Intuit QUICKBOOKS.
-SquareSpace.
- Social Media Outreach
- Quality Customer
Support
- Community Feedback
- Friendly and
Approachable
- Relevant sites
- Social media
- Our Website
- Career counselors
- Career events
- Universities
- Student to student
-Employee salaries
-Marketing
-Sales.
7. Key Partners
9. Cost Structure 5. Revenue Streams
2. Value Proposition
8. Key Resources 3. Channels
1. Customer Segments6. Key Activities 4.Customer Relationships
BMC
AlgoWork
Revenue Streams & Customers
CUSTOMER SEGMENTS
Revenue Streams
CUSTOMER RELATIONS
CHANNELS
- Social Media Outreach
- Quality Customer Support
- Relavent sites
- Social media
- Our Website
SOM: college
students within 

the bay area
SAM: college
students across
the U.S.

TAM: college students,
high school students,
and professionals
across the U.S.
- Students pay per
experience
- Universities and Colleges
pay subscriptions
- Companies pay us if
they hire a student
- Career events
- Universities
- Student to student
- Career counselors
- Community Feedback
- Friendly and Approachable
atmosphere
ACTIVITIES $ 33,450 PARTNERS
RESOURCES $418
Costs $34,288
Costs & Partners AlgoWork
-Product Development
-Product Management
- Adding new career
opportunities
-Engineering
-Employee salaries
-Companies-Marketing
-Developing partnerships with
companies & university’s
-Brand Strategy
-Colleges and Universities
-Intuit QUICKBOOKS. -SquareSpace. -WWS Hosting Space.
-Office supplies
-Sales
-Marketing
-Lawyer
Run Rate AlgoWork
$
Time
$300,000
seed investment
8 Months
$34,288 monthly
burn rate
Revenue We Need to Survive AlgoWork
1 University
Subscription
2 Companies Hire
Students
670 Student
Experiences
Community College
(SF, Santa Cruz)
CCA
University of CA
(Berkeley, Davis)
SF State
40 STUDENTS (18-35)
Students We Talked To AlgoWork
2 high school
students
3 Software Engineers 2 Architects Product Designer Student Advisor
18 PROFESSIONALS (ages 26-65)
Product Designer Interior Designer Pharmacist
Restaurant Manager Psychologist
Graphic Designer
Soccer Camp Owner Nurse Instructional Designer I T Person
Life coach
Professionals We Talked To AlgoWork
3014 Reached
322 Page Views
171 Unique Visitors
38 Sign Ups
1.3%
Customer Acquisition
AlgoWork
Next Steps
PHASE 1 (Q1 2018) PHASE 2 (Q3 2018) PHASE 3 (Q1 2019)
Go To Market Plan
Launch Algowork
Build MVP Test Hypothesis
and assumptions
Develop 100 plus company
partnerships
AlgoWork
AlgoWork
Icons by Noun Project
AlgoWork
Hans Tung
EdTech
Little Red Book
Angela Bao
EdTech
Innovation Ventures
Dave Evans
Design Your Life
Bill Burnett
Design Your Life
Future Board of Advisors
Ask AlgoWork
Questions?
Appendix
Mission01
Problem
Solution
02
03
Why Now04
Competition05
Market Size
Validation
06
07
Advisors08
Website09
Acquisition
Retention
10
11
Adjustments12
AlgoWork
College students
Often it is difficult to
know what sort of career
your current major will
afford you
AlgoWork, Provides students
with the opportunity to
experience their current field
of study as a one day
shadowing experience
Have
Addresses
Use
The Problem The Solution
The People
Our Business Molecule AlgoWork
Costs- Activities
$4,000 $5,000 $4,000 $5,000
Jennifer Ola
 Skylar
 Ridwan

Customer ReachResearch DesignProject Management
AlgoWork
Landing Page
Channels AlgoWork
Funnel
How many people
saw the posts?

3014
Sign ups: 36
322 page views (how
many people loaded page)
171 visits (how many
unique visitors saw the
content)
10.7%
53.1%
21%
5.7%
10.7%
3014 =
100%
# OF PEOPLE
1.2%
# TO % CONVERSION
AlgoWork
Need to calc
Changing Language AlgoWork
Changing Page Design AlgoWork
Overall Traffic AlgoWork

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Algowork pitch

  • 1. Bridging the gap between college and the workforce
  • 2. Mission Statement At Algowork, our mission is to ensure no college graduate is ever stuck in a career they do not enjoy. AlgoWork
  • 4. The Problem There is a disconnect between what college students experience in their major... AlgoWork ...and what they experience in their resulting career.
  • 6. Value Proposition AlgoWork bridges the gap between college and the workforce by providing students with the opportunity to experience their field of study as a career. AlgoWork
  • 7. Why Now Just 27 percent of bachelor's degree holders work in jobs "directly related" to their college major
  • 9. TAM SAM SOM U.S. market potential: $8 billion
 
 (137 million people) California market potential: $180 million
 
 (3 million people) Bay Area market potential: $24 million (400,000 people) Market Sizing AlgoWork source: IBISWorld Industry Report 62431
  • 11. AlgoWorks uniqueness lies in its ability to provide students with a realistic experience of the jobs they can get with their major WHAT MAKES US UNIQUE ? Our Secret Sauce AlgoWork
  • 13. More Time (Commitment) Experiential Less Time (No Commitment) Theoretical Career counselors/coaches University Programs Service Year AlgoWork AlgoWork Competitive Landscape
  • 14. - Schools buy subscriptions for students - Students pay for a tour - Companies pay us if they hire a student -Product Development -Product Management -Adding new career opportunities -Marketing -Developing partnerships with companies & university’s -Brand Strategy -Engineering -Office supplies -Lawyer Bridging the gap between college and the workforce by providing students with the opportunity to experience their field of study as a career. - SOM: Students & University's within the Bay Area - SAM: College students & Universities across the U.S. - TAM: College, and High School students, universities and professionals across the U.S. -Companies -Colleges and Universities -WWS Hosting Space. -Intuit QUICKBOOKS. -SquareSpace. - Social Media Outreach - Quality Customer Support - Community Feedback - Friendly and Approachable - Relevant sites - Social media - Our Website - Career counselors - Career events - Universities - Student to student -Employee salaries -Marketing -Sales. 7. Key Partners 9. Cost Structure 5. Revenue Streams 2. Value Proposition 8. Key Resources 3. Channels 1. Customer Segments6. Key Activities 4.Customer Relationships BMC
  • 15. AlgoWork Revenue Streams & Customers CUSTOMER SEGMENTS Revenue Streams CUSTOMER RELATIONS CHANNELS - Social Media Outreach - Quality Customer Support - Relavent sites - Social media - Our Website SOM: college students within the bay area SAM: college students across the U.S. TAM: college students, high school students, and professionals across the U.S. - Students pay per experience - Universities and Colleges pay subscriptions - Companies pay us if they hire a student - Career events - Universities - Student to student - Career counselors - Community Feedback - Friendly and Approachable atmosphere
  • 16. ACTIVITIES $ 33,450 PARTNERS RESOURCES $418 Costs $34,288 Costs & Partners AlgoWork -Product Development -Product Management - Adding new career opportunities -Engineering -Employee salaries -Companies-Marketing -Developing partnerships with companies & university’s -Brand Strategy -Colleges and Universities -Intuit QUICKBOOKS. -SquareSpace. -WWS Hosting Space. -Office supplies -Sales -Marketing -Lawyer
  • 17. Run Rate AlgoWork $ Time $300,000 seed investment 8 Months $34,288 monthly burn rate
  • 18. Revenue We Need to Survive AlgoWork 1 University Subscription 2 Companies Hire Students 670 Student Experiences
  • 19. Community College (SF, Santa Cruz) CCA University of CA (Berkeley, Davis) SF State 40 STUDENTS (18-35) Students We Talked To AlgoWork 2 high school students
  • 20. 3 Software Engineers 2 Architects Product Designer Student Advisor 18 PROFESSIONALS (ages 26-65) Product Designer Interior Designer Pharmacist Restaurant Manager Psychologist Graphic Designer Soccer Camp Owner Nurse Instructional Designer I T Person Life coach Professionals We Talked To AlgoWork
  • 21. 3014 Reached 322 Page Views 171 Unique Visitors 38 Sign Ups 1.3% Customer Acquisition AlgoWork
  • 23. PHASE 1 (Q1 2018) PHASE 2 (Q3 2018) PHASE 3 (Q1 2019) Go To Market Plan Launch Algowork Build MVP Test Hypothesis and assumptions Develop 100 plus company partnerships AlgoWork AlgoWork Icons by Noun Project AlgoWork
  • 24. Hans Tung EdTech Little Red Book Angela Bao EdTech Innovation Ventures Dave Evans Design Your Life Bill Burnett Design Your Life Future Board of Advisors
  • 29. College students Often it is difficult to know what sort of career your current major will afford you AlgoWork, Provides students with the opportunity to experience their current field of study as a one day shadowing experience Have Addresses Use The Problem The Solution The People Our Business Molecule AlgoWork
  • 30. Costs- Activities $4,000 $5,000 $4,000 $5,000 Jennifer Ola Skylar Ridwan Customer ReachResearch DesignProject Management AlgoWork
  • 32.
  • 33.
  • 34.
  • 36. Funnel How many people saw the posts? 3014 Sign ups: 36 322 page views (how many people loaded page) 171 visits (how many unique visitors saw the content) 10.7% 53.1% 21% 5.7% 10.7% 3014 = 100% # OF PEOPLE 1.2% # TO % CONVERSION AlgoWork Need to calc