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Building a Dream Home
Presented by LIU
How to create a memorable experience for families building
their dream homes?
House vs. Home
Direct
Stakeholders
Customer
Architect Contractor
Stakeholder Map
Customer ContractorArchitect
A middle-upper class
family with stable and
comfortable income
enjoys culture and seeks a
stylish lifestyle.
A quality pursuit builder
with good reputation on
value driven construction
process.
A reputable designer with
the emphasis on
understanding customers’
life style.
TheJourney
TheJourney
Architect Contractor
Bidding
The REALJourney
TheJourney
Architect Contractor
Bidding
The REALJourney
TheJourney
Architect Contractor
Bidding
AverageCost
$2 Million$2 Million
AverageTime
3Years
It is very stressful…
It is not what I
expected…
Redesign theSystem
Goals and
Questions
The Ultimate Goal
To create a memorable
experience for families
building their dream homes
by creating a shared value
among the design-build
team.
Questions to Ask
 How might we reduce
customers’ stress level
while going through a
once-in-a-lifetime and
lifelong-impacting event?
 How might we add value
to the final outcome (the
home) without increasing
the cost and with
improved quality of design
and construction?
Customer
Needs • Enjoy living in a dream home soon with less money
spent and less hassle
Values sought • A beautiful home designed for their daily life
• Protected and improvement the investment
Incentives • Ways to save money but maintain the desirable
quality (BestValue)
Risks • Budget / schedule overrun
• Unforeseen conditions
• Defects / lawsuits
Emotions
encountered
• Fear (from unfamiliar circumstances and
unpredictable complex situations)
• Excitement
Experiences valued • Creation
• Beauty
Architect
Needs • Deliver a satisfactory design meeting customers’
needs
Values sought • Profit
• Reputation
Incentives • Reduce time and material needed to lower cost
• Good relationship with customers and contractors
for future referral
Risks • Reputation
• Errors and omissions
• Unforeseen conditions
• Defects / lawsuits
Emotions
encountered
• Fear (from unpredictable complex situations)
• Excitement
Experiences valued • Creation
• Beauty
Contractor
Needs • Deliver a satisfactory house on time and on budget
Values sought • Profit
• Reputation
Incentives • Reduce time and material used to lower cost
• Good relationship with architects and customers
for future referral
Risks • Reputation
• Unforeseen conditions
• Defects  lawsuits
Emotions
encountered
• Fear (from unpredictable complex situations)
• Excitement
Experiences valued • Creation
• Beauty
Waste (Muda)
&SharedValue
Waste
(a.k.a. Muda: process that does
not create value to customers)
 Time
 Money
 Resources
SharedValues
 Better product, shorter
time, less expensive
 Reduced unexpected
situations
 Minimized risks
 Value added outcome
 Minimum
communication friction
Look at It from a
Different
Perspective
The REALJourney
TheJourney
Architect Contractor
Bidding
The New Journey
TheJourney
Architect Contractor
Value Driven
Teammate
Selection
The New Journey
TheJourney
Architect Contractor
Value Driven
Teammate
Selection
Thank you.
Questions?

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