Final ip 5
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This document summarizes research on how to better market training programs from Festo NL Training & Consulting. It identifies their main competitors, examines Festo's unique strengths and weaknesses compared to competitors, explores marketing strategies and participants' feedback, and provides recommendations. The key points are: identifying their target industries, comparing training structures and prices between competitors, focusing on Festo's practical and theoretical approach using their own equipment, and suggesting building brand value, improving communications, and promoting through events and social media.
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Final ip 5
- 1. Loveleen Dhaliwal Maryam Khan Kaloyan Kolev Reinout Groothoff
- 5. • Introduction • Competition • Field research
- 6. • Introduction • Competition • Field research • Marketing campaign
- 7. • Introduction • Competition • Field research • Marketing campaign • Recommadations
- 8. Introduction
- 10. Introduction How to market the standard trainings of "Festo NL Training & Consulting" so that more participants will attend a training?
- 11. Competition
- 12. Competition • Rexroth Bosch group
- 13. Competition • Rexroth Bosch group • 1.8 billion €
- 14. Competition • Rexroth Bosch group • 1.8 billion € • Website
- 15. Competition • Rexroth Bosch group • 1.8 billion € • Website • Ifas
- 16. Competition • Rexroth Bosch group • 1.8 billion € • Website • Ifas • Efas
- 18. Competition • SMC pneumatics • 3.1 Billion $
- 19. Competition • SMC pneumatics • 3.1 Billion $ • Website
- 20. Competition • SMC pneumatics • 3.1 Billion $ • Website • Ifas
- 21. Competition • SMC pneumatics • 3.1 Billion $ • Website • Ifas • Efas
- 23. Competition • ROVC • Website
- 24. Competition • ROVC • Website • SWOT
- 25. Field research
- 26. Field research • Target group
- 27. Field research • Target group • Automotive and Agri
- 28. Field research • Target group • Automotive and Agri • Food & Packaging, Electronics handling industry
- 29. Field research • Target group • Automotive and Agri • Food & Packaging, Electronics handling industry • Water, waste water and Biotech/ Pharmaceuticals industry
- 30. Field research • Structure Trainings Competition
- 31. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices
- 32. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices • • SMC: Less practical trainings, copy what Festo does and offer
- 33. Field research • Structure Trainings Competition • ROVC: Focuses more on theatrical part, low prices • • SMC: Less practical trainings, copy what Festo does and offer • Roxroth Bosch:Offers e- learning, more information
- 34. Field research • Unique about Festo
- 35. Field research • Unique about Festo • Wide range of trainings with high quality
- 36. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts
- 37. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts • Use of different equipments as they are leading supplier
- 38. Field research • Unique about Festo • Wide range of trainings with high quality • Concentrate on both practical and theoretical parts • Use of different equipments as they are leading supplier •Steps by the office or home of the customer.
- 39. Field research • Marketing strategy
- 40. Field research • Marketing strategy • High Quality > High price
- 41. Field research • Marketing strategy • High Quality > High price • More for more
- 42. Field research • Participants go away
- 43. Field research • Participants go away • High Price
- 44. Field research • Participants go away • High Price • Long duration training
- 45. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date
- 46. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date • Unclear website
- 47. Field research • Participants go away • High Price • Long duration training • Not flexible with starting date • Unclear website • Not enough laguage options.
- 49. Marketing campaign • Online advertising
- 50. Marketing campaign • Online advertising • Search engine optimaization (SEO)
- 51. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations
- 52. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations • Newspaper and magazines in the Netherlands
- 53. Marketing campaign • Online advertising • Search engine optimaization (SEO) • Online Public Relations • Newspaper and magazines in the Netherlands • Social media Optimalization
- 54. Recommendations
- 55. Recommendations • Built brand value
- 56. Recommendations • Built brand value • 80% sales = 20% customers
- 57. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications
- 58. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event
- 59. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event • Why do customers leave
- 60. Recommendations • Built brand value • 80% sales = 20% customers • Customer communications • Create a event • Why do customers leave • Promotion through social media