1) Last moment booking apps like Very Last Room allow customers to book hotel rooms for the same day at discounted prices based on real-time availability and demand. 2) Channel management software like Availpro captures customer information from all points of contact and analyzes it to automatically update rates and availability across all distribution channels in real time. 3) Hotels can increase direct bookings through strategies like developing their own mobile booking engines, increasing search visibility, using OTAs for additional reach, and encouraging customer reviews and website visits.

1. ONLINE DEVELOPMENT
BUSINESS
DEFINITIONS

2. Last moments booking apps
• Mobile apps that use a GPS system to localize where you are
Provide a list of hotels near you with available rooms
 propose a discount price
• Example: Very Last Room  you can only book a room for the same day,
not in advance. Discounts grow in real time depending on the number of people
who are looking at the same page as you.

3. Channel management
• Software that enables a company to capture any relevant
information from every point of customer contact.
• The information is analyzed and then sent to the center of
execution.
• Example: Availpro  no longer need to manage and update the extranets
of multiple distribution websites, automatical updates of every channel in real
time with current room availability and rates

4. Direct bookings
• It is a booking that requires no third-party like OTAs or reverse
auction sites. It can be either online through the hotel
website, facebook page or offline.
Hotels can use different trategies to increase direct booking:
• - Create your own mobile booking engine : simple and convenient
• - Increase your visibility by getting more referencement on google and by being present on
different platforms like Pinterest, facebook, twitter
• - Use OTAS to reach clients you can’t reach by yourself and to make advertisement
• - Encourage guests to post comments and to visit your website
Example: Hotel Angely website

5. Interactive campaigns
• It use online or offline interactive media to communicate with
consumers
 to promote products, brands, and services
 Focusing on customer’s engagement (to participate in the
game for instance)
Example : Mc Do campaigns Pick & Play and Interactive Billboard
Customers need to take picture
Or to participate in a game

6. OTAs
• specialize in offering booking capabilities for customers
• Can be used by hotels
 to sell rooms
 as a free advertisement  a way for hotels to reach new customers
 Examples: Expedia Booking

7. Room Key
• It is a coopetition website
• It’s a website where you can search and book hotels, find
information and ranking on trip advsior from great hotel
brands partners.