The document summarizes the author's observations from visiting the Language Show Live event to evaluate how the design and structure of the event affected visitors' experiences. The author counted attendees at various presentations and booths to analyze popularity. They observed that most visitors were interested in career opportunities and many stayed later to attend presentations rather than leave for lunch. Interactive elements like a game design booth helped engage visitors. Overall, the event successfully met visitors' needs and interests in languages through booths, speakers, and activities while suggesting improvements like scheduling more days for school trips.

1. To evaluate how the design of the language show affects
the visitors experience 17/10/14
I wanted to evaluate from my observations
the affects that the design of an event has on
a visitor., following the following objectives.
- To observe my surroundings and the
visitors interactions throughout a short
period of the event.
-Spot observations count checking people
who attend various presentations and the
varied popularity.
Uniform is really important and really
helps advertise and show
professionalism especially at events.
When i attended the language show this
is one of the main things that stood out
to me. Most of the staff working stands
were wearing their own branding
however the army style uniform holds
respect around its past which really
caught a lot of attention as well as
awareness.
I observed various presentations during my visit to the Language Show Live, I was interested to find
out how visitors would interact and choose to spend their time at the event which also comes into my
research aim of how the design of the show affects visitors, does having listening spots attract people? I
overlooked the Tele forum which had 32 visitors 15:10. The careers forum with 64 visitors 15:15 & the
live Plaza presentation with 29 visitors 15:30. Looking at these statistics really shown me that a lot of
the visitors attending the language show were there for a career based reason, either to help them
improve or to introduce them into a language based career choice.
SLICE was just one of the catering facilities available to visitors. Having food &
drink available at events is a great thing to have as it keeps the visitors in the
venue without them having to leave for their lunch. When observing slice i
captured 15 visitors queuing, 31 visitors eating at 15:38. This is quite a late
time which i thought maybe the visitors had delayed their lunch because they
had more interest in what the Language show was providing like
presentations, free gifts & information.
Interaction is really important at an
event. Its nice for visitors to feel like they
can be involved. The Linguascope stand had
an option where you could design your
own interactive game which i feel is great
for teachers whom may wish to produce
something which they can then take to
their class. This can really benefit them
with their teaching and allow their pupils
to produce better work. This will really
make visitors who have a strong interest
value the event and what it provided. As
the visitors at the language show are there
for a specific reason of their own and they
are looking to seek individual advantages
to gain from attending.
Michael Phillips
13005825
9cmichaelphillips@googlemail.com
Conclusion
Looking at the Language show as an overall event, Upper Street Events definitely knew what their
visitors wanted and they met their needs very well providing not only just a variety of language
stands to meet various interests, but also bringing interactive factors into their visit and allowing
them to watch presentations and listen to speakers to either widen their knowledge or to lead them
into the language industry. I attended the event on the 17th October 2014 which had a lot of
footfall however when comparing my visit with others Sunday was considerably quieter, from this i
noticed a lot of the visitors on the Friday was school children on a trip so possibly introducing it
earlier in the week like Thursday-Saturday which would allow more schools to be involved through
trips and therefore the event its self would have higher visitor numbers and the exhibition stands
taking part will also gain from this.
‘O’Sullivan and Spangler (1998: 5) in their book Experience Marketing: Strategies for the New Millennium
stated that in the ‘experience economy’ there are three types of actor. ‘Infusers’ are manufacturers
who infuse their prod- ucts with experiences for marketability. ‘Enhancers’ are service providers who
use experiences to heighten satisfaction levels, to differentiate from competitors. And ‘experience
makers’ are service providers who cre- ate experiences as the core of their business. To O’Sullivan
and Spangler’ Event experiences involve-
-Participation & Involvement
-A change in knowledge, memory, skill or emotion
- A onscious perception of having intentionally encountered, gone to or lived through an activity or
event
Although accessibility was good as you could reach it through earls court which is on the Picadilly
line, it wasn't clear as to where the event was being held because i was not familiar with the Olympia
building. However finding the correct floor was not an issue as throughout the day their were staff
members controlling the lifts to ensure that we reached our correct destination
Overall the event was well executed other than the direction issue i had approaching the venue. And i
think its a great event to have available as its obviously a large market to reach out too.
References
Donald Getz .
(2012). The
event experience
and meanings.
In: Getz, D Event
Studies: Theory,
Research and
Policy for Planned
Events . 2nd ed.
Oxford :
Routledge; 2
edition. 195.
Tuesday, 18 November 14