This document summarizes the process of creating a piece of recorded music from start to finish. It discusses the following key steps:
1) Composition, where the song is written through lyrics, musical form, and instrumentation. Genre and prosody help guide the composition.
2) Arrangement and instrumentation, where additional elements are added to the song skeleton and it is rehearsed. Collaboration can elevate the song.
3) Recording, where each instrument is captured separately using specialized microphones and equipment. Mixing and editing refine the individual tracks.
4) Mixing, where all tracks are balanced and effects are applied to blend them cohesively into a full song. Techniques like doubling
1) The document describes a student's senior project where she produced an album by recording a local alternative rock band.
2) The student learned how to use recording software, set up microphones, record each instrument, equalize levels, and add effects.
3) Throughout the process, the student encountered obstacles like technical issues with the soundboard and keeping the band focused, but overcame them through problem-solving and perseverance.
Paradise city music video analysis work sheetkendellburgess
The document analyzes the Guns N' Roses music video for "Paradise City" across several elements:
1) The target audience is teens, young adults, and older adults who enjoy loud, guitar-driven rock music.
2) The lyrics reference the band's memories of the Midwest but were also inspired by the rough streets of Los Angeles where they lived.
3) The tempo starts slow and increases throughout the song to match the increasing energy shown in scenes of chaos at their live shows.
The music video for "Houdini" by Foster The People is a hybrid of performance and narrative elements. It begins with the band performing, but the stage lighting falls and "kills" them, beginning a narrative section. Producers in black suits then mimic the band's performance using their bodies. The video cuts between this narrative and performance sections. Throughout, close-ups of the band and lighting emphasize their performance, while the narrative and lyrics suggest artists feel constrained by the music industry.
This document describes the music production process of adding a big band brass sound to a rockabilly composition. In the pre-production phase, the rockabilly genre and style were defined. A full arrangement was prepared that included parts for the brass sections as well as the original rock band instruments. The standard production stages of recording, mixing, and post-production were then carried out using a Digital Audio Workstation. Rather than recording the full brass sections together, each line was recorded individually by a single player to allow for precise timing adjustments during editing. This produced a punchy, rhythmically accurate sound while blending the rockabilly and big band styles.
Here are some concept boards I have created to plan the visuals for my animated music video:
[CONCEPT BOARD 1]
This board explores using bright saturated colours like pink, purple and blue to match the upbeat tone of the song and follow KPOP conventions. Sketches of the characters in different outfits are included to develop their designs. Notes about using flashing lights and effects during louder parts of the song.
[CONCEPT BOARD 2]
Focuses on location ideas with sketches of futuristic cityscape backgrounds. Includes moodboards with references images for visual inspiration drawing on anime/KPOP aesthetics. Notes about camera angles and movement to keep the animation dynamic.
[CONCEPT BOARD 3]
Maps
The document provides guidance for a music video assignment, including sections for idea generation, research, and developing a final idea. It suggests selecting a song and generating three ideas for the music video employing different styles and techniques. The research section instructs to watch 5 music videos and take notes on camerawork, editing, art design, and how it relates to the project. The document also lists potential techniques like green screens and editing styles, and encourages noting genre conventions and potential restrictions for the ideas.
Jake Kirby chose to do his senior project on learning how to record songs and understand the recording process. He spent time with his project facilitator, Jimmy Anderson, who owns a recording studio and has experience engineering for popular bands. Jake learned how to set up microphones and configure the equipment to record a local band called Anonymous. The process took 10 hours and involved recording each instrument separately, adjusting levels and effects, and mixing the final product. Through this project, Jake was able to further his passion for music and hopes to pursue a career in recording others.
The video is mainly a performance-based video of the band The Hunna, with some narrative elements. There are teenage characters shown having fun at a party where the band performs. The video cuts rapidly between shots at 169 cuts in 3 minutes to match the fast-paced music. It focuses on the band's performance through close-ups and shots of their unique costumes to portray their indie genre and brand. The video represents the lyrics somewhat through some visuals of the characters, but its main purpose is to engage the audience with the music and performance.
1) The document describes a student's senior project where she produced an album by recording a local alternative rock band.
2) The student learned how to use recording software, set up microphones, record each instrument, equalize levels, and add effects.
3) Throughout the process, the student encountered obstacles like technical issues with the soundboard and keeping the band focused, but overcame them through problem-solving and perseverance.
Paradise city music video analysis work sheetkendellburgess
The document analyzes the Guns N' Roses music video for "Paradise City" across several elements:
1) The target audience is teens, young adults, and older adults who enjoy loud, guitar-driven rock music.
2) The lyrics reference the band's memories of the Midwest but were also inspired by the rough streets of Los Angeles where they lived.
3) The tempo starts slow and increases throughout the song to match the increasing energy shown in scenes of chaos at their live shows.
The music video for "Houdini" by Foster The People is a hybrid of performance and narrative elements. It begins with the band performing, but the stage lighting falls and "kills" them, beginning a narrative section. Producers in black suits then mimic the band's performance using their bodies. The video cuts between this narrative and performance sections. Throughout, close-ups of the band and lighting emphasize their performance, while the narrative and lyrics suggest artists feel constrained by the music industry.
This document describes the music production process of adding a big band brass sound to a rockabilly composition. In the pre-production phase, the rockabilly genre and style were defined. A full arrangement was prepared that included parts for the brass sections as well as the original rock band instruments. The standard production stages of recording, mixing, and post-production were then carried out using a Digital Audio Workstation. Rather than recording the full brass sections together, each line was recorded individually by a single player to allow for precise timing adjustments during editing. This produced a punchy, rhythmically accurate sound while blending the rockabilly and big band styles.
Here are some concept boards I have created to plan the visuals for my animated music video:
[CONCEPT BOARD 1]
This board explores using bright saturated colours like pink, purple and blue to match the upbeat tone of the song and follow KPOP conventions. Sketches of the characters in different outfits are included to develop their designs. Notes about using flashing lights and effects during louder parts of the song.
[CONCEPT BOARD 2]
Focuses on location ideas with sketches of futuristic cityscape backgrounds. Includes moodboards with references images for visual inspiration drawing on anime/KPOP aesthetics. Notes about camera angles and movement to keep the animation dynamic.
[CONCEPT BOARD 3]
Maps
The document provides guidance for a music video assignment, including sections for idea generation, research, and developing a final idea. It suggests selecting a song and generating three ideas for the music video employing different styles and techniques. The research section instructs to watch 5 music videos and take notes on camerawork, editing, art design, and how it relates to the project. The document also lists potential techniques like green screens and editing styles, and encourages noting genre conventions and potential restrictions for the ideas.
Jake Kirby chose to do his senior project on learning how to record songs and understand the recording process. He spent time with his project facilitator, Jimmy Anderson, who owns a recording studio and has experience engineering for popular bands. Jake learned how to set up microphones and configure the equipment to record a local band called Anonymous. The process took 10 hours and involved recording each instrument separately, adjusting levels and effects, and mixing the final product. Through this project, Jake was able to further his passion for music and hopes to pursue a career in recording others.
The video is mainly a performance-based video of the band The Hunna, with some narrative elements. There are teenage characters shown having fun at a party where the band performs. The video cuts rapidly between shots at 169 cuts in 3 minutes to match the fast-paced music. It focuses on the band's performance through close-ups and shots of their unique costumes to portray their indie genre and brand. The video represents the lyrics somewhat through some visuals of the characters, but its main purpose is to engage the audience with the music and performance.
The document provides a production log for a music video project. It includes sections for filming details, editing details, and exporting details. For filming, it describes technical issues like low battery and lighting problems, as well as logistical issues with locations. It also discusses personnel changes to the cast. For editing, it describes file management and organization, setting up Premiere Pro, importing footage, assembling shots, adding refinements like fades, and applying color corrections and effects. It concludes with exporting details like file naming and format/preset choices.
Incidental and theme music play an important role in films. Composers work with directors to create music that enhances the emotional tone of scenes and gives audiences cues to process what is happening. Theme music allows audiences to associate a recognizable musical piece with a specific film or TV series. It is essential that both incidental and theme music match the intended tone and atmosphere of their associated visuals for the work to be effective. Examples of well-known theme music include the orchestral themes from Star Wars and Avengers films and the subtle guitar-orchestral theme from James Bond films.
The document summarizes and analyzes four music videos for different indie/punk rock bands. It examines how each video demonstrates characteristics of the genres through elements like clothing, instruments, and being performance-based. It also looks at how the videos create relationships between the lyrics, music, and visuals to further illustrate and amplify the song. Each video is seen to have its own unique visual style while still fitting with conventions of music videos and their respective genres.
This document provides a textual analysis of the music video for "What You Know" by Two Door Cinema Club. It summarizes the following key points:
1) The video is primarily based on performance, with the band centered on a white stage surrounded by dancing performers.
2) There are fewer shots than typical for a music video, but tracking camera movements maintain interest.
3) Costumes remain consistent except for one change by the dancers.
4) The lyrics relate somewhat to the visuals, possibly about the singer dedicating time to music over relationships.
5) Editing matches the rhythm of the song. Close-ups of the singer add emotional connection.
This document reports on the process of recording the song "Constellations" performed by the band "Gin n' Juice" in a studio. It describes the recording of individual instruments like drums, guitars, bass, and vocals using various microphones and equipment. It then discusses the mixing stage where the separate tracks were edited, balanced, and processed to create the final mixed recording of the song.
Ben Turner documented their progress on an assignment to create marketing materials for a fictional band called JBL. Over the course of several weeks, Ben researched logos, posters, and album covers of other bands. They then created logo, poster, and album cover designs for JBL through sketching, Photoshop, and Publisher. Ben met with the client periodically to present drafts and receive feedback, making revisions based on the feedback. By the end of the project, Ben had created final printed materials and documented their design and publishing process.
This document summarizes research done on several indie/alternative artists - Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it briefly describes their music style and provides summaries of 1-2 of their music videos. The summaries note whether the videos include performances, lip syncing, narratives, locations, camerawork, editing styles, and costumes/aesthetics. Overall traits noted among the artists are their indie, relaxed yet stylized and unique musical styles.
This document summarizes research done on several indie/alternative artists - Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it briefly describes their music style and provides summaries of 1-2 of their music videos. The summaries note whether the videos include performances, lip syncing, narratives, locations, camerawork, editing styles, and costumes/aesthetics. Overall traits noted among the artists are their indie, relaxed yet stylized and unique musical styles and visual presentations.
The document provides a summary of Emma's music video production process. It describes her research process, planning, time management, technical qualities of filming and editing, aesthetic qualities, intended audience, and feedback from peers. The research included watching behind-the-scenes videos of the band Why Don't We. Planning was impacted by changes to the filming schedule and locations. Random clips were edited together within a theme of a "fun day out." Peer feedback noted effective editing effects but suggested improving video quality and some glitch effects.
This document provides guidance for a music video assignment. It includes sections for idea generation, research, potential songs, techniques, and conventions. The document instructs students to replace information on template slides with their own work.
Some key points include: students should select a song and generate three video ideas employing researched styles; research should include noting techniques from 5 example videos; potential techniques include drone shots, visual effects, and slow motion; and planned conventions draw from drill music video conventions like close-ups and effects to symbolize violence. The mind map shows planned locations, equipment, and effects to bring ideas to life within restrictions.
This document summarizes research done on various indie/alternative artists including Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it analyzes 1-3 of their music videos in terms of narrative, locations, shots, lighting, costumes, and overall feel. Key elements like bright colors, casual clothing, and warm lighting are highlighted. The document concludes the common "star image" of these artists is indie, relaxed yet stylized, unique, and stands out.
This document provides a plan and breakdown for Jack Scott's music video. It will have a lo-fi, retro aesthetic to match the dark tone of the song. Visual effects like distortion and a green screen will be used. The video will be shot mostly in medium and close shots in low light conditions like forests and bridges to create an isolated feel. It provides a three-part structural breakdown detailing how the video will sync with the song, with edits during verses and references incorporated in the rap portions. Jack and one other person will film guerilla-style using a phone in rural locations without needing permissions.
The document provides guidance for completing a case study on music video production. It outlines 3 tasks: 1) the purposes of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study of at least 3 music videos analyzing them based on Tasks 1 and 2. For the case study, the document instructs to examine the artist's/genre's usage of style, intertextuality, camerawork/editing, genre conventions, and apply critical approaches.
The document provides guidance for a music video production assignment. It includes templates for planning various stages of pre-production, including idea generation, research, finalizing song selection and concept, assessing production viability, and identifying locations, equipment, and facilities needs. For the final idea, the student selected the song "Miss Me With It" by Aitch and proposed interpreting it through shots of their friend lip-syncing the song with others in the background, using both day and night footage with fast editing.
The document provides instructions for producing a song from start to finish. It recommends getting necessary equipment like a computer, audio interface, studio monitors, headphones, MIDI controller, and DAW. It teaches how to program drum patterns in MIDI and add basslines and synths. It stresses the importance of learning music theory and listening to many genres to develop your own unique sound. The overall process involves learning your DAW, equipment, music theory, and experimenting with sounds to lay the foundation for a song.
The document provides instructions for producing a song from start to finish. It recommends getting necessary equipment like a computer, audio interface, studio monitors, headphones, MIDI controller, and DAW. It teaches how to program drum patterns in MIDI and layer additional instruments. It stresses the importance of learning music theory, listening to many genres of music, and using high quality samples to develop your unique sound. The overall goal is to simplify the song production process.
The music video uses typical indie folk instruments like guitars and has a dark tone that does not have a happy ending. The camerawork includes many moving shots and near the end of the chase scene, shifts to a POV shot. Quick editing matches the fast tempo during chase scenes and lyrics. The rural scenery features nature and pastel colors that set the dark yet emotional mood.
Josh Rose created a two-minute audio sequence to accompany his final film project by editing a four-minute backing track. He used cross fades and cuts to piece the track together within the required time and ensured the music communicated with the visuals by matching piano beats to shot cuts. He also experimented with diegetic sound effects by lowering the music volume during a lighter clicking sound effect and fading the tracks in and out smoothly. The lighter and fire creation sounds were placed on the voice track and increased in volume over the lowered music.
I will need an assistant to help with props, costumes, equipment and general help on set.
This will make the filming run smoother. I found someone on people per hour who could
assist for £10 an hour. For the two filming days this would be £80 total.
Props:
The only props needed are musical instruments. I have access to a guitar, bass and drums
which I can borrow from friends. I will need to transport and set these up each day.
Food/Drinks:
I will provide snacks, drinks and lunch for the crew and cast each day. This is important to
keep morale and energy levels up during filming. I estimated around £50 per day for
The document provides details on sounds created and used for a music project. It includes a list of sounds made in programs like Ejay and Aviary, as well as sounds downloaded from websites. The document discusses how full songs were made in Ejay to ensure sounds worked together well before editing individual clips. Ejay and Aviary allow composing music using libraries of royalty-free samples and providing music production tools. While Aviary has more features, Ejay's simpler interface made it better suited for the majority of sound creation.
BUSINESS PLAN CAPSTONE PROJECT TYLER KINGTyler King
This document provides an overview of a business plan for a proposed video game company called King Software, LLC. The company aims to develop games with engaging worlds, realistic female characters, and self-publish its titles to maintain creative control. It will be headquartered in Richardson, TX and initially employ 15-30 people. Key aspects that will differentiate it are self-publishing, a family-oriented culture, and including the growing female demographic. The video game industry is summarized, from its origins to modern consoles and mobile gaming. The company will be structured as an LLC for flexibility. Initial distribution will be digital with a focus on the US and Texas markets before expanding globally through existing publishers. Copyright registration and incorporation paperwork are the
GrumpleWear is a small business that sells high-quality, humor-based t-shirts manufactured in the United States through its online store, grumplewear.com. The business plan outlines sales goals and costs for the first year as well as the capital needs to launch and sustain the business. Key aspects include commitment to quality, competitive pricing reflecting quality, and providing humorous content that resonates with customers. The target market is t-shirt wearers of any age interested in humor who purchase from online stores. The founder will serve as president and leverage experience and certification to manage operations, outsourcing many functions to control costs.
The document provides a production log for a music video project. It includes sections for filming details, editing details, and exporting details. For filming, it describes technical issues like low battery and lighting problems, as well as logistical issues with locations. It also discusses personnel changes to the cast. For editing, it describes file management and organization, setting up Premiere Pro, importing footage, assembling shots, adding refinements like fades, and applying color corrections and effects. It concludes with exporting details like file naming and format/preset choices.
Incidental and theme music play an important role in films. Composers work with directors to create music that enhances the emotional tone of scenes and gives audiences cues to process what is happening. Theme music allows audiences to associate a recognizable musical piece with a specific film or TV series. It is essential that both incidental and theme music match the intended tone and atmosphere of their associated visuals for the work to be effective. Examples of well-known theme music include the orchestral themes from Star Wars and Avengers films and the subtle guitar-orchestral theme from James Bond films.
The document summarizes and analyzes four music videos for different indie/punk rock bands. It examines how each video demonstrates characteristics of the genres through elements like clothing, instruments, and being performance-based. It also looks at how the videos create relationships between the lyrics, music, and visuals to further illustrate and amplify the song. Each video is seen to have its own unique visual style while still fitting with conventions of music videos and their respective genres.
This document provides a textual analysis of the music video for "What You Know" by Two Door Cinema Club. It summarizes the following key points:
1) The video is primarily based on performance, with the band centered on a white stage surrounded by dancing performers.
2) There are fewer shots than typical for a music video, but tracking camera movements maintain interest.
3) Costumes remain consistent except for one change by the dancers.
4) The lyrics relate somewhat to the visuals, possibly about the singer dedicating time to music over relationships.
5) Editing matches the rhythm of the song. Close-ups of the singer add emotional connection.
This document reports on the process of recording the song "Constellations" performed by the band "Gin n' Juice" in a studio. It describes the recording of individual instruments like drums, guitars, bass, and vocals using various microphones and equipment. It then discusses the mixing stage where the separate tracks were edited, balanced, and processed to create the final mixed recording of the song.
Ben Turner documented their progress on an assignment to create marketing materials for a fictional band called JBL. Over the course of several weeks, Ben researched logos, posters, and album covers of other bands. They then created logo, poster, and album cover designs for JBL through sketching, Photoshop, and Publisher. Ben met with the client periodically to present drafts and receive feedback, making revisions based on the feedback. By the end of the project, Ben had created final printed materials and documented their design and publishing process.
This document summarizes research done on several indie/alternative artists - Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it briefly describes their music style and provides summaries of 1-2 of their music videos. The summaries note whether the videos include performances, lip syncing, narratives, locations, camerawork, editing styles, and costumes/aesthetics. Overall traits noted among the artists are their indie, relaxed yet stylized and unique musical styles.
This document summarizes research done on several indie/alternative artists - Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it briefly describes their music style and provides summaries of 1-2 of their music videos. The summaries note whether the videos include performances, lip syncing, narratives, locations, camerawork, editing styles, and costumes/aesthetics. Overall traits noted among the artists are their indie, relaxed yet stylized and unique musical styles and visual presentations.
The document provides a summary of Emma's music video production process. It describes her research process, planning, time management, technical qualities of filming and editing, aesthetic qualities, intended audience, and feedback from peers. The research included watching behind-the-scenes videos of the band Why Don't We. Planning was impacted by changes to the filming schedule and locations. Random clips were edited together within a theme of a "fun day out." Peer feedback noted effective editing effects but suggested improving video quality and some glitch effects.
This document provides guidance for a music video assignment. It includes sections for idea generation, research, potential songs, techniques, and conventions. The document instructs students to replace information on template slides with their own work.
Some key points include: students should select a song and generate three video ideas employing researched styles; research should include noting techniques from 5 example videos; potential techniques include drone shots, visual effects, and slow motion; and planned conventions draw from drill music video conventions like close-ups and effects to symbolize violence. The mind map shows planned locations, equipment, and effects to bring ideas to life within restrictions.
This document summarizes research done on various indie/alternative artists including Cosmo Pyke, Triathalon, and Inner Wave. For each artist, it analyzes 1-3 of their music videos in terms of narrative, locations, shots, lighting, costumes, and overall feel. Key elements like bright colors, casual clothing, and warm lighting are highlighted. The document concludes the common "star image" of these artists is indie, relaxed yet stylized, unique, and stands out.
This document provides a plan and breakdown for Jack Scott's music video. It will have a lo-fi, retro aesthetic to match the dark tone of the song. Visual effects like distortion and a green screen will be used. The video will be shot mostly in medium and close shots in low light conditions like forests and bridges to create an isolated feel. It provides a three-part structural breakdown detailing how the video will sync with the song, with edits during verses and references incorporated in the rap portions. Jack and one other person will film guerilla-style using a phone in rural locations without needing permissions.
The document provides guidance for completing a case study on music video production. It outlines 3 tasks: 1) the purposes of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study of at least 3 music videos analyzing them based on Tasks 1 and 2. For the case study, the document instructs to examine the artist's/genre's usage of style, intertextuality, camerawork/editing, genre conventions, and apply critical approaches.
The document provides guidance for a music video production assignment. It includes templates for planning various stages of pre-production, including idea generation, research, finalizing song selection and concept, assessing production viability, and identifying locations, equipment, and facilities needs. For the final idea, the student selected the song "Miss Me With It" by Aitch and proposed interpreting it through shots of their friend lip-syncing the song with others in the background, using both day and night footage with fast editing.
The document provides instructions for producing a song from start to finish. It recommends getting necessary equipment like a computer, audio interface, studio monitors, headphones, MIDI controller, and DAW. It teaches how to program drum patterns in MIDI and add basslines and synths. It stresses the importance of learning music theory and listening to many genres to develop your own unique sound. The overall process involves learning your DAW, equipment, music theory, and experimenting with sounds to lay the foundation for a song.
The document provides instructions for producing a song from start to finish. It recommends getting necessary equipment like a computer, audio interface, studio monitors, headphones, MIDI controller, and DAW. It teaches how to program drum patterns in MIDI and layer additional instruments. It stresses the importance of learning music theory, listening to many genres of music, and using high quality samples to develop your unique sound. The overall goal is to simplify the song production process.
The music video uses typical indie folk instruments like guitars and has a dark tone that does not have a happy ending. The camerawork includes many moving shots and near the end of the chase scene, shifts to a POV shot. Quick editing matches the fast tempo during chase scenes and lyrics. The rural scenery features nature and pastel colors that set the dark yet emotional mood.
Josh Rose created a two-minute audio sequence to accompany his final film project by editing a four-minute backing track. He used cross fades and cuts to piece the track together within the required time and ensured the music communicated with the visuals by matching piano beats to shot cuts. He also experimented with diegetic sound effects by lowering the music volume during a lighter clicking sound effect and fading the tracks in and out smoothly. The lighter and fire creation sounds were placed on the voice track and increased in volume over the lowered music.
I will need an assistant to help with props, costumes, equipment and general help on set.
This will make the filming run smoother. I found someone on people per hour who could
assist for £10 an hour. For the two filming days this would be £80 total.
Props:
The only props needed are musical instruments. I have access to a guitar, bass and drums
which I can borrow from friends. I will need to transport and set these up each day.
Food/Drinks:
I will provide snacks, drinks and lunch for the crew and cast each day. This is important to
keep morale and energy levels up during filming. I estimated around £50 per day for
The document provides details on sounds created and used for a music project. It includes a list of sounds made in programs like Ejay and Aviary, as well as sounds downloaded from websites. The document discusses how full songs were made in Ejay to ensure sounds worked together well before editing individual clips. Ejay and Aviary allow composing music using libraries of royalty-free samples and providing music production tools. While Aviary has more features, Ejay's simpler interface made it better suited for the majority of sound creation.
BUSINESS PLAN CAPSTONE PROJECT TYLER KINGTyler King
This document provides an overview of a business plan for a proposed video game company called King Software, LLC. The company aims to develop games with engaging worlds, realistic female characters, and self-publish its titles to maintain creative control. It will be headquartered in Richardson, TX and initially employ 15-30 people. Key aspects that will differentiate it are self-publishing, a family-oriented culture, and including the growing female demographic. The video game industry is summarized, from its origins to modern consoles and mobile gaming. The company will be structured as an LLC for flexibility. Initial distribution will be digital with a focus on the US and Texas markets before expanding globally through existing publishers. Copyright registration and incorporation paperwork are the
GrumpleWear is a small business that sells high-quality, humor-based t-shirts manufactured in the United States through its online store, grumplewear.com. The business plan outlines sales goals and costs for the first year as well as the capital needs to launch and sustain the business. Key aspects include commitment to quality, competitive pricing reflecting quality, and providing humorous content that resonates with customers. The target market is t-shirt wearers of any age interested in humor who purchase from online stores. The founder will serve as president and leverage experience and certification to manage operations, outsourcing many functions to control costs.
Eagle Fencing is experiencing a decline in its customer base and work over the past 5 years. This document analyzes 3 functional areas - marketing, leadership, and product development - that may be contributing to the problem. It recommends that Eagle Fencing develop a marketing plan including creating a website, radio ads, and fence signs. It also suggests improving leadership communication and establishing goals. Expanding the product line to include vinyl and chain link fencing is also recommended to attract more suburban customers and gain market share. Implementing these recommendations could help Eagle Fencing increase its customer base and revenues.
Fleur de Lis Bookkeeping, Inc. is a new bookkeeping business founded by Helena Frazier that provides virtual bookkeeping services primarily to small tourism businesses. The business plan outlines strategies for expanding operations into Texas over three years by hiring additional bookkeepers, offering competitive pricing and service packages, and implementing an aggressive marketing strategy including referrals, advertisements, and expos. Financial projections estimate that with expansion, annual sales could double by diversifying across seasonal tourism markets in Louisiana, Texas, and other southeastern states.
My final MBA capstone presentation: Glia Business Plan, August 2011carlisle_h
These are the slides from my final capstone presentation for my MBA in Sustainable Enterprise. We had 8 minutes to present a business plan for an entrepreneurial venture, in front of about 200 people in the greater Dominican University community.
The document provides guidance for MLS students on constructing a capstone portfolio to demonstrate their learning and achievement in the program. The portfolio serves both student-level assessment of learning as well as program-level assessment for accreditation. Students are instructed to include 10-12 artifacts from their coursework, accompanied by reflective statements using the C-T-A-P-O method to describe the course purpose, relevant theories, artifacts, practices, and learning outcomes. Examples of reflective statements are provided.
This document provides an overview of a liberal arts capstone project exploring how to compose music for film. It begins with an introduction describing the topic, problem statement, and methodology. It then provides a literature review on three main areas of research: logistical elements of film scoring like establishing time, place and atmosphere; musical elements like eliciting psychological moods; and business fundamentals of the film industry. The literature review explores these areas through references to published works on film music composition. The document presents an in-depth look at the planning and research involved in a capstone project on learning the art of composing music for films.
The document summarizes several capstone projects completed by students between 2005-2009. Some of the projects include developing a message simulator for radio communications, an election results visualization system, an intrusion detection framework, and several factory automation and data collection systems. Other projects involve web application development, survey tools, database tools, and mobile applications.
This document discusses Pinellas County, Florida. It provides background on when the county was founded and describes its population growth over time. The document then analyzes strengths and weaknesses in Pinellas County's health based on data from the U.S. Census Bureau and Healthy People 2020 objectives. Specifically, the document finds strengths in access to healthcare, preventative vaccines, and oral health but weaknesses in nutritional health, cholesterol awareness, and rates of cardiovascular disease. The focus then narrows to reducing cerebrovascular and cardiovascular emboli through prevention strategies.
The document summarizes a business plan writing workshop that covers the key components of an effective business plan, including an outline, sample sections, and general tips. The workshop agenda includes introductions, a business plan outline writing exercise, lunch, and a writing workshop with time for questions. The workshop reviews the purpose and general rules of business plans, and outlines the typical sections which include an executive summary, company history, products/services description, and financial plan.
The document compares Costa Rica and Uruguay to determine if Catholic beliefs negatively impact Costa Rica's economy. Costa Rica has a close relationship between the Catholic Church and state, while Uruguay enacted strict separation in 1917. Data shows Uruguay has higher GDP per capita, legal abortion, higher female education and employment. Catholic influence in Costa Rica appears to perpetuate gender inequality and stereotypes, which could hinder economic development, suggesting Catholic beliefs and practices may negatively impact Costa Rica's economy through their influence on human capital.
The Master of Business Administration Healthcare Management (MBAHM) program is designed to develop strong healthcare leaders through strengthening analytical and critical thinking skills. The program prepares students for mid-level to upper-level management positions in both private and public sectors of the healthcare industry, including hospitals, health systems, consulting, physician practices, and government agencies. Students demonstrate competency in core business and healthcare management areas through performance assessments, which allow for flexible, self-paced progression through the program.
Park2Pedal is a startup that aims to provide bicycle parking solutions throughout New York City. The business plan outlines launching mobile or stationary bicycle parking garages in partnership with other organizations. The document discusses the growing market opportunity for bicycle parking due to rising ridership in NYC. It also provides details on the management team, capital requirements, and 3-year financial projections, which forecast profitability by the second year.
This document outlines a course for a Capstone Project multimedia communications class. The course will run for 15 weeks, meeting on Fridays for 3 hours of lecture and 2 hours of lab work. Students will work in teams to develop a communications strategy and media projects for a local organization. They will manage the project, meet milestones, and receive feedback. The course aims to improve students' employability by providing experience in project management, client interaction, strategy development, and teamwork. Evaluation will be based on communication, meeting schedules, and the final project.
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1. Over the course of 4 days, the document describes Todd Martin's process of mixing a band project. This included using beat detective and elastic audio to align tracks, comping vocals, editing instruments, and adjusting levels and effects.
2. On the second day, Todd focused on elastic audio for bass, percussion and drums. He organized and edited vocals and guitars, adding EQ, compression, and reverb.
3. On the third day, Todd recorded additional vocals and cleaned up comping. He EQ'd guitars and focused on levels, plugins and panning.
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1. Over the course of 4 days, the document describes Todd Martin's process of mixing a band project. This included using beat detective and elastic audio to align tracks, comping vocals, editing instruments, and adjusting levels and effects.
2. On the second day, Todd focused on using elastic audio on additional instruments and tracks. He organized vocals and guitars, and began applying EQ, compression, and reverb.
3. On the final day, Todd cleaned up and edited vocals, checked levels, and listened to the mix on different speakers. He removed unused tracks and effects to clean up the mix before bouncing the final version.
1. 1
Natalie Hope Finamore
Senior Capstone
Seeing Sound: From Notebook to Album
What is the process of creating a piece of recorded music? What happens “behind
the scenes”? For a lot of my life, I have been surrounded by musicians. As a little girl, I dreamed
of being a musician. In movies and TV shows, becoming a popular artist seemed so easy: You
write a song, you record it in a flash, and you get signed to a label. BAM! You’re famous! As
I’ve taken college courses, interned at recording studios, and composed/recorded my own music,
I found that the process is much more complicated. Lyrics and music must be written, the song
must be arranged and instrumentation added, the music is then recorded and made into a rough
mix, then the music is mixed and mastered. It may all seem overwhelming at first, but it becomes
less so when one realizes that music is a career—a big business.
Before a song can become a big hit—or even listened to for the first time, it must be
composed. Genre plays a huge part in how the composition process is approached. Now, as I’ve
had the most experience rock and blues, my perspective leans more toward those genres. Musical
form creates texture and rhythm. Lyrics and music will follow musical form. Though there are
many subgroups to musical form, they can all be gathered beneath two general types: A form and
A/B form. A form emphasizes continuity and prolongation, A/B form emphasizes contrast and
diversity. Rhyme scheme sets the mood for the lyrics. Free-verse often keeps you on edge, while
ABAB or other symmetric rhyme schemes create a sense of resolution. These schemes or
patterns are called “prosody”. An understanding of basic chord forms--by using the circle of
fifths or another chart, for example--will help with creating a good piece of music.
2. 2
I tend to compose many of my songs by sitting down with my notebook and freewriting.
I’ll work from a riff (a musical motif) that I wrote or a lyric and build until I have a song. The
basic rock song format that I usually write in (and most music we hear on the radio is based on)
is the Verse, Chorus, Verse, Chorus, Bridge, Chorus structure. Of course, the chorus can come
first or the bridge can come in the middle for the song—it’s all about telling the story. Once the
skeleton of the basic riff and lyrics are created, it’s time to add instrumentation and arrange the
song.
When adding instrumentation and arranging a piece of music, it is important to consider
your genre. Musicians often borrow bits and pieces of other genres to enhance their music--a
good analogy for this “riff sharing” would be intertextuality in a literary setting. Authors will
often make allusions to famous texts, like the Bible or the works of Shakespeare, and composers
will do the same, referencing the motifs of Mozart, the lyrics of Lennon, the riffs of Richards,
and the elegies of Elfman. I work mainly with guitar when I begin my instrumentation, since
guitar is my primary instrument. Collaboration with other musicians or lyricists can and will
bring a piece of music to the next level. Personally, I often work with a drummer and a bassist or
solo, but I’ve recorded rappers working with pre-recorded beats made by themselves or others,
musicians who record every instrument solo, and full bands with multiple guitars, singers,
pianists, etc.
Instrumentation and arrangement are integral to the creation of the piece or pieces of
music and the eventual recording process. Often, rehearsal takes place during this stage. Whether
an artist is collaborating or working solo, they need to go over a composition many times to
solidify it at refine the arrangement. During the rehearsal and refining process, verses may be
added to, riffs may be changed, and parts of the song may be rearranged, swapped, or deleted
3. 3
entirely. In my own experience, songs can change drastically during this process and may be
unrecognizable from their original form, which is why this step is so important in the creative
process.
In a modern studio setting, you’ll often find a synthesizer, and basic house instruments
like a drum kit, guitars, basses, and amps. Most artists will bring their own instruments and/or
beats in for recording, but the studio is in charge of microphones, the software, and the preamps.
Recording in your own home is possible, and in this era of limitless technology, there has been a
shift to recording in home studios. Digital Audio Workstations (or DAW) are available to
everyone, and microphones, cables, mixer boards, and instructions are easily accessible in stores
and online. As I’ve worked in-studio and at home, I’ve found that the quality of the recording
only matches the quality of your supplies. Eliminating excess sound, purchasing good
equipment, and making sure your instrument or voice is in the best condition are the best ways to
ensure a high quality recording.
Recording is a fairly arduous process. Typically, the preference is to record either a
rhythm instrument or percussion first, as those two tracks can lay a good foundation for the other
tracks to play off of. Vocals are usually the last thing to be recorded as they require the rest of
the music to follow and they frequently require multiple takes. Each instrument (voice included)
requires a different type of mic and/or mic configuration. Some instruments, like electric bass or
guitar can be plugged directly into a pre-amp, bypassing the need for a mic, and can be directly
manipulated during the recording process without harming the integrity of the track. Midi tracks
and pre-made beats can be copied directly into the DAW, which is a common practice for any
type of electronic music, such as pop, hip-hop, dance music, or rap.
4. 4
The recording process is known as sound design and production. Recorded tracks are
compiled into a DAW, most of the time over and over again until the most refined track is
produced. Each track is edited, using compressors, equalizers, effects, and moving each track
into its own special notch in the left-right speaker configuration to make it stand out. Clipping,
which occurs when the track is too loud or distorted, can be marked by programs within the
DAW and can be avoided through mic placement, recording volume level, and manipulation of
volume/amplitude after the track has been recorded. Fine-tuning happens later during the mixing
process, but to make sure that the tracks fit well with one another, some basic editing is done
during the recording/production phase of creating a piece of music.
The mixing process is of utmost importance in getting a song ready for distribution and
commercial play. All of the recorded tracks must mesh together to form a cohesive unit, but each
part must stand out on its own and not be overpowered by another part. One of the most common
problems I’ve observed in the field is the vocal track overpowering the other tracks. It’s easy to
make the vocalist shine and spend a lot of time making the voice sound great. The voice is often
what people are attracted to. In instrumental tracks, melodic instruments will have the same
problem. Focusing on the melody is natural, it’s what the ear is drawn to, but it’s the percussion,
harmony, and supplemental melody that make the song sound full.
Mixing takes a long period of time, especially since clipping must be repaired if it occurs.
Fortunately, clipping can be detected by many DAWs, and if not, it’s fairly easy to hear
distortion by ear. Turning down the gain will help with this, as will the use of low pass filters for
treble-y tracks or high pass filters for bass-y tracks to remove the outlying pitches from the
recording. Using equalizers can help to balance the various pitches in a track. Vocal tracks can
have pitch-correct applied to them to make them sound more uniform or to fix minor mistakes
5. 5
(This is a common procedure in a studio setting, but it is not to be confused full auto tuning.
Many singers will have moments where their vocals are slightly off, but artists who can’t sing at
all, like many pop artists today, will completely manipulate and pitch-shift their voices.) Tracks
will also be given their own unique spots in the left-right configuration of the speakers so that
each track can stand out without making them any louder or more intense than they already are.
During this stage, guitar and bass tracks will often be “doubled”, meaning that the track is
duplicated to make the recording have a rounded sound and a defined tone. I’ve found that
doubling is one of the secrets of the recording industry. During live sets and solo performances,
one finds that the guitar or bass may lack the depth that they’re used to on albums, and that’s
because of the doubling technique. Popular artists and bands will often have off-stage guitarists
to replicate the effect that doubling has on depth. Take a look around the wings of the stage at the
next concert you go to, and try to spot the supplementary musicians.
The final step in the process is to master the tracks. The recording is listened to
recurrently and the steps from mixing are repeated until the sound is polished. Then the tracks
are combined into a singular file in a process known as a “bounce” or “mixdown”. This file is
often saved as .WAV or .FLACC files, which are large, uncompressed raw data files. To be
distributed online, the easiest format to use is an .mp3 file, though some distribution sites and
disc/vinyl-pressing companies prefer to use .WAV files. It is usually preferred to transfer the raw
files onto a CD, so the music is of the highest quality possible.
After mastering, there are many processes that must occur. Beyond my project, there’s
marketing, copyright, touring, and the other areas of the business side of music. In my future
career, I’ll be expanding on this project to include the business side. As a musician, I’ll not only
have to be able to be well-versed in the steps I’ve presented here, I’ll have to be a shrewd
6. 6
businessperson, a creative marketer, and a charismatic promoter. However, the internship that
I’ve done has helped me not only fully understand the process of producing a piece of music, but
also learn to communicate effectively. This project and research paper will help me do well in
college and my future career. In fact, I have been accepted to Whitter College, a private
undergraduate university, on a $28,000 scholarship. I will be attending and majoring in music
beginning in September 2016. Thanks to my internship, I’ll have the experience I need to get a
job in a recording studio when I move out to go to school.
In conclusion, producing a piece of music is a complicated process. The five main steps
are composition, arrangement/instrumentation, sound design/production, mixing, and mastering.
Each step takes hours of hard work and creative thinking. The best music is made when the artist
has an understanding of the technical side and the technical designers have an understanding of
the artistry.
7. 7
Works Cited
Brandt, Anthony. "Musical Form." OpenStax CNX. OpenStax, n.d. Web. 06 Oct. 2015.
<http://cnx.org/contents/05b70822-2fea-4857-86f7-2bb2fbdac629@13/Musical-Form>.
Musical form is like a guide to a song. It helps the listener, and the writer, anticipate
what’s coming next and determines the style of a piece.
“Musical works may be classified into two formal types: A and A/B. Compositions
exist in a boundless variety of styles, instrumentation, length and content--all the
factors that make them singular and personal. Yet, underlying this individuality, any
musical work can be interpreted as either an A or A/B-form.
An A-form emphasizes continuity and prolongation. It flows, unbroken, from
beginning to end. Similarly, in an A-form, the music has a recognizable consistency.
The other basic type is the A/B-form. Whereas A-forms emphasize continuity, A/B-
forms emphasize contrast and diversity. A/B-forms are clearly broken up into
sections, which differ in aurally immediate ways. The sections are often punctuated
by silences or resonant pauses, making them more clearly set off from one another.
The prime components of form are rhythm and texture. If the rhythm and texture
remain constant, you will tend to perceive an A-form. If there is a marked change in
rhythm or texture, you will tend to perceive an A/B-form.”
Chertkow, Randy, and Jason Feehan. "Planning Your Album from Beginning to End." (n.d.): n.
pag. Web. <http://www.ranchstudio.com/otherstuff/PlanningYourAlbum.pdf>.
Pre-recording and planning, recording, mastering and post production, other stuff that I
probably won’t spend too much time on because I mainly want to focus on the creative
process and not the legal or marketing stuff. Talk about EP’s (extended plays) and full
8. 8
albums. Keep a log of chosen songs and a backlog of songs that don’t make the cut.
Rehearsing, tuning, planning and feedback are all important. Focus on home recording. I
think I’ll go through the process of recording a single song and the polishing process.
This is a great resource, but I’ll have to read it again and again to get everything.
Connor, Dan. "The Role of a Music Producer Explained." Music Production Tips The Stereo Bus
Blog. The Stereo Bus, 7 Dec. 2007. Web. 10 Oct. 2015.
<http://thestereobus.com/2007/12/07/the-role-of-a-music-producer-explained/>.
This source talks a lot about roles and how they’ve changed. I am my own producer,
lyricist and musician, and I could use this source to talk about how those roles are
important and how they shift based on need. “Producers are traditionally responsible for
making sure that everything that needs to happen for the project to be finished is
accomplished.”
"Music Production 101: The 4 Basic Steps to Recording a Song." E-Home Recording Studio. E-
Home Recording Studio, 01 Oct. 2012. Web. 10 Oct. 2015.
<http://ehomerecordingstudio.com/how-to-record-a-song/>.
This source talks about recording in the home and how the music industry has shifted to
the increasing popularity of at home recording. They record from percussion to the
melodies like vocals and guitar, which is the opposite of how I like recording.
This resource goes in the order that I want to write my paper in. Good resource.
"Modern Musician Certification." Coursera. Berklee School of Music, n.d. Web. 10 Oct. 2015.
<https://www.coursera.org/specializations/modern-musician>.
I have taken songwriting, audio engineering, and basic music theory on this site. I have
earned three certificates and I am working on the capstone project in this class. I will
include images of my certificates and what I’ve learned from the course in my
9. 9
presentation and paper.
Neilsen, Dana. "5 Things I've Learned about Mixing." 5 Things I've Learned about Mixing.
KeyboardMag, 5 Mar. 2015. Web. 06 Oct. 2015. <http://www.keyboardmag.com/what-
the-pros-know/1264/5-things-ive-learned-about-mixing/51130>.
Find the dramatic moments, use the lyrics to your advantage, a balance is not a mix, cut
percussion so you can listen to the mix more attentively. This source explains how to
make your mix better, and since I’m going to talk about how to make a beautiful song,
and not really all of the technical elements, this source seems like a good choice.
"The Production Process." The Production Process. N.p., n.d. Web. 06 Oct. 2015.
<http://www.mediacollege.com/glossary/p/production-process.html>.
“The production process refers to the stages (phases) required to complete a media
product, from the idea to the final master copy. The process can apply to any type of
media production including film, video, television and audio recording. The stages in
each medium vary; for example, there is obviously no storyboard in an audio recording.
However the same general concepts work for any medium.
The three main stages of production are:
Pre-production: Planning, scripting & storyboarding, etc.
Production: The actual shooting/recording.
Post-production: Everything between production and creating the final master copy.”
"The Recording Process Explained." Fountain Square House, LLC. Fountain Square House,
LLC, 2011. Web. 10 Oct. 2015.
<http://www.fountainsquarehouse.com/recording101.html>.
You need to have a production plan. You want to track all of the instruments before you
record vocals. You need to choose your studio musicians wisely.
10. 10
“Once the full mix is completed, the evaluation CD is created. This mix represents a very
close resemblance to the final CD, and should be given careful attention. We suggest
clients take the evaluation disk home and listen to it frequently for a week or two. Every
change desired (if any) should be carefully noted. Client, producer and engineer will
communicate with each other regarding these changes. A final pass (touch-up) mixing
session follows. The client and producer are encouraged to be present as the engineer
creates this final mix to ensure all needs are met.”
Robair, Gino. "Class of 2015: You're On Your Own, Kid." Mix. Mixonline, 2 June 2015. Web.
<http://www.mixonline.com/blog/robair-report/class-2015-you-re-your-own-
kid/424718>.
This article talks about the needs of a professional studio, but how a lot of musicians are
relying on themselves to produce professionally.
“And while nothing can beat a well-tuned room for tracking and mixing, you don’t need
a million-dollar space to do good work or make a living. Furthermore, buy the best gear
you can afford, but don’t let mid-priced mics and preamps keep you from capturing a
magical moment or helping someone realize their dreams of making a record.”
There is money in the business, but you have to be flexible. This article is full of advice
that I’ve been told by older professionals.
Robair, Gino. "Tales From the Client Side." Tales From the Client Side. Mixonline, 31 Mar.
2015. Web. 06 Oct. 2015. <http://www.mixonline.com/blog/robair-report/tales-client-
side/424137>.
This article talks about staying professional and always giving your all into a recording
session and avoiding technical difficulties. The article is quite short but I could use
11. 11
quotes from it, or use it as a topping off at the end of my presentation because
professionalism makes you both a better musician and a better producer.
Vinatea, Edward. "Understanding Mastering." Understanding Mastering. MMOL, 25 Apr. 2010.
Web. 10 Oct. 2015.
<http://musicmasteringonline.com/phpbb2/viewtopic.php?f=4&t=35>.
This article initially talks about the way the mastering industry has shifted from tape
cutting and re aligning tape to recording everything digitally. The word “mastering”
originally meant “mass replication”. Pretty cool. The meaning has changed a lot over the
years, and although I’m not doing anything with the history of this industry, I think it’s
good to have this background knowledge.
“Mastering is the last step in the recording process conducted by an experienced and
specialized sound technician who checks the quality of the audio or music for best system
translation, preparing the audio content for both, mass replication and broadcasting.
This preparation may consists of track sequencing {order of the tracks}, track pq coding
or pre-gapping {the spaces between the tracks} and other code programming {e.g. ISRC,
UPC bar and text for CD}.”