PawPrints is a startup company that aims to provide pet owners with peace of mind through an affordable GPS tracking tag for pets. The tag will pair with a mobile app to allow owners to locate lost pets. PawPrints sees opportunity in the growing US pet industry, which has experienced over 4% annual growth for a decade due to pet humanization trends. The company will market primarily through its website and retail stores, and establish a social media presence, to reach its target customers of concerned cat and dog owners. PawPrints currently has 3 employees and expects to increase staffing as sales grow. It estimates achieving break-even status within 2 years of launch with funding of $250,000, having already secured $100,000 and
This document is a business plan for BarkandMeow.ca, an online platform connecting pet owners with local pet businesses. It was created by four co-founders with expertise in finance, technology, PR, and legal. After three months of operations, the company is seeking $35,000 in equity investment to fund expansion plans, including new hires and a mobile app launch. The plan provides details on management, objectives, marketing strategy, financial projections, and financing sources. It analyzes the feasibility of the venture and forecasts profitability within one year of the additional investment.
If you are thinking about starting a mobile pet grooming business you should look through the following slide deck for 4 pieces of advice that will help you be successful.
Zoopa is a UK-based pet hosting service that connects pet owners with animal fans who can care for pets in the owners' homes while they travel. There is currently no similar service operating in the UK. Zoopa aims to fill this niche by allowing owners to browse sitter profiles and reviews to choose where their pet stays. The pet care market in the UK is growing, as is pet ownership, representing a large potential audience for Zoopa. The company plans to generate revenue through membership fees for sitters and professionals listing on the site, and advertising targeted towards pet owners based on their profiles.
Positive Pawprints is a social enterprise that provides pet boarding, daycare, and grooming services while also providing employment and training opportunities for homeless and disadvantaged individuals. The business aims to improve the community perception and financial situation of homeless people through high-quality pet care. It will operate in south-west Melbourne beginning in mid-2017. Positive Pawprints seeks to be financially sustainable while achieving social impacts such as improving mental health and providing job opportunities for homeless pet owners.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
This business plan is for a new pet care business called "Only Paws" that will provide various services like overnight care, day care, in-home care, grooming, training, retail products, and special requests. The plan outlines the company ownership, start-up costs, personnel structure, services offered, pricing, marketing strategy, sales forecast, and customer relationship management process. The goals are to increase customers by 100% in the second year and profits by 20% each year.
Sprinkles is a cupcake bakery founded in 2005 with 12 locations in the US. It currently has a social media presence on Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, and LinkedIn. The objectives of the new social media strategy are to increase engagement with customers, develop relationships with influencers, and organize online contests. The target audiences are achievers, socially conscious individuals, and needs-driven impulse buyers. The strategy proposes redesigning the website and developing a mobile app to order cupcakes, improving the current social media profiles, and creating profiles on new platforms like Pheed and Hootsuite while tracking engagement metrics.
This document is a business plan for BarkandMeow.ca, an online platform connecting pet owners with local pet businesses. It was created by four co-founders with expertise in finance, technology, PR, and legal. After three months of operations, the company is seeking $35,000 in equity investment to fund expansion plans, including new hires and a mobile app launch. The plan provides details on management, objectives, marketing strategy, financial projections, and financing sources. It analyzes the feasibility of the venture and forecasts profitability within one year of the additional investment.
If you are thinking about starting a mobile pet grooming business you should look through the following slide deck for 4 pieces of advice that will help you be successful.
Zoopa is a UK-based pet hosting service that connects pet owners with animal fans who can care for pets in the owners' homes while they travel. There is currently no similar service operating in the UK. Zoopa aims to fill this niche by allowing owners to browse sitter profiles and reviews to choose where their pet stays. The pet care market in the UK is growing, as is pet ownership, representing a large potential audience for Zoopa. The company plans to generate revenue through membership fees for sitters and professionals listing on the site, and advertising targeted towards pet owners based on their profiles.
Positive Pawprints is a social enterprise that provides pet boarding, daycare, and grooming services while also providing employment and training opportunities for homeless and disadvantaged individuals. The business aims to improve the community perception and financial situation of homeless people through high-quality pet care. It will operate in south-west Melbourne beginning in mid-2017. Positive Pawprints seeks to be financially sustainable while achieving social impacts such as improving mental health and providing job opportunities for homeless pet owners.
Pet-o-pedia is launching an app and website to be a one-stop solution for all pet needs in India. Their goal is to have over 300,000 users and expand operations to several major cities within 3 years. They will target pet owners aged 18-40, offering an easy way to purchase pets, supplies, view reviews and get veterinary assistance delivered directly. The strategy is to position the brand as a reliable pet explorer through the app, website, social media and events. Tactics will include free basic features, premium paid services, discounts, and partnerships with pet stores for visibility, sales and customer service improvements. The implementation plan includes developing the organizational structure and launching in phases, beginning with app testing, then
This business plan is for a new pet care business called "Only Paws" that will provide various services like overnight care, day care, in-home care, grooming, training, retail products, and special requests. The plan outlines the company ownership, start-up costs, personnel structure, services offered, pricing, marketing strategy, sales forecast, and customer relationship management process. The goals are to increase customers by 100% in the second year and profits by 20% each year.
Sprinkles is a cupcake bakery founded in 2005 with 12 locations in the US. It currently has a social media presence on Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, and LinkedIn. The objectives of the new social media strategy are to increase engagement with customers, develop relationships with influencers, and organize online contests. The target audiences are achievers, socially conscious individuals, and needs-driven impulse buyers. The strategy proposes redesigning the website and developing a mobile app to order cupcakes, improving the current social media profiles, and creating profiles on new platforms like Pheed and Hootsuite while tracking engagement metrics.
The document provides details on developing a new business plan for mushroom chips. Key points include:
- The main ingredients will be mushrooms, which are a good source of nutrition. Mushroom chips will offer a new flavor and taste in the snack market.
- The target market segments are children, teenagers, and young people in Dhaka, as it is a large potential market.
- Major competitors include brands like sun chips and potato crackers. The business aims to differentiate itself through unique flavors and nutrition from the mushrooms.
- Financial projections are provided over three years from the startup to growth and maturity stages. The plan is to eventually turn the business into a profitable "cash cow."
Business plan-startup-pet-care-business-05252011clearh20brooke
This document provides a template and guidance for creating a business plan for a startup pet care business. It outlines various sections to include such as executive summary, company description, products/services, marketing plan, operational plan, management team, startup expenses/capitalization, and financial plan. The template emphasizes the importance of researching the market and competitors to develop effective marketing strategies and realistic financial projections. It also notes that the process of researching and planning is most valuable for avoiding costly mistakes later on.
This document provides a template and guidance for creating an effective pitch deck to present to angel or pre-seed investors. It recommends telling a compelling story about the problem being solved, the solution, and go-to-market strategy in 10 slides or less. Key elements include clearly outlining the problem and impacted market, demonstrating the minimum viable product, describing the team's experience and qualifications, and requesting specific support from investors such as advice, contacts, or funding. Presentation tips emphasize delivering the pitch passionately and keeping the visuals simple.
Pawsome.co.in Complete Pet Care DestinationHirosh Mulky
Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
How to Become a Key Person of Influence in Your IndustryMike Reid
The document is a transcript from a webinar promoting the Key Person of Influence Brand Accelerator program offered by Dent Global. Dent Global is introduced as a business accelerator company that helps entrepreneurs become recognized experts in their niche in under 12 months. The webinar discusses trends affecting entrepreneurs today and how developing a strong personal brand can help businesses scale. It provides several case studies of entrepreneurs who went through the accelerator program and saw significant revenue increases by developing their expertise and influence in their field. The webinar promotes the 5-step framework the accelerator teaches to help entrepreneurs position themselves as a visible expert and build valuable partnerships and assets for their business.
The presentation summarizes a business plan for a mushroom chips company called Mushroom Chips. The company aims to be the number one chips company in Bangladesh. It will produce chips flavored with mushroom, potato, hot and spicy, and tomato. The target customers are children, teenagers, and young people. The presentation outlines the company profile, vision, objectives, marketing strategies, SWOT analysis, financial plan, income statement, balance sheet, and break-even analysis. It also discusses possibilities such as developing special packaging and promotional campaigns, as well as pitfalls like high promotional costs and loan interest payments.
Business Partnership Proposal PowerPoint Presentation SlidesSlideTeam
The document is a business partnership proposal from ABC Solutions presented to a client. It outlines IT services that ABC Solutions can offer, including web and mobile application development, consulting services, and SEO. It presents two partnership models: one-time contracts for specific projects or a permanent representative. Benefits highlighted include no required investment and access to ABC's client portfolio. The proposal includes information about ABC's mission, certifications, team, client testimonials, and terms and conditions.
San Miguel Corporation complained to Stereophonic Advertising Company about black and white photos being used in publicity leaflets instead of the full color images and text that were agreed upon. Stereophonic Advertising apologized and said their top photographer would retake the photos in color at San Miguel's convenience. They also offered a 15% deduction on the bill to make up for the error.
The document is a business plan for a pet grooming business called PET SPA. It outlines the company's mission to provide excellent animal care and customer service. Key services include pet grooming, overnight/day care, in-home care, wash stations, training classes, portraits, and a gift shop. The business model involves both a physical location and mobile services. It aims to be a one-stop shop for pet care needs through superior customer service and convenience.
Pizza Hut uses various promotional strategies in its marketing mix, including TV, print, and online ads as well as coupons for online orders. A key part of Pizza Hut's success is providing good customer service to ensure memorable visits. Pizza Hut analyzes its marketing mix of the 4Ps - Product, Price, Place, Promotion. It offers products like pizza, pasta, salads and soups. Pricing depends on size and toppings, and it has over 13,000 restaurants globally in locations like malls, colleges and theme parks. Promotion occurs through ads, billboards, pamphlets and social media.
Stitch Fix is a personal styling service that uses data from customer surveys and feedback to match them with clothing items from over 1000 brands. Customers fill out an extensive survey about their style preferences and are sent curated boxes of 5-12 clothing items selected by a stylist. Customers keep what they like and return the rest. The company uses algorithms and data scientists to analyze customer information and determine their "latent style" to better predict what they will like. With over 3 million active customers, 17% year-over-year growth, and a $3 billion valuation, Stitch Fix has been successful by using data science to personalize the shopping experience.
The document discusses PublicGoods.com's mission to make healthy products affordable for all by selling directly to consumers through an annual membership model. Typically, products go through multiple middlemen between the factory and consumer, increasing prices. PublicGoods cuts out these middlemen so their factory price of $2 becomes the consumer price of $59 per year. This allows consumers to save money while the company has grown sales from $100,000 to over $750,000 since 2016.
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR FUTURE BANKpierg11
This is a communication strategy for Future Bank ( an invented bank in Slovenia) based on the formula pag. 85 exhibit 4-13 IMC strategy and on the formula:
- customer segment
- competitive benefit
- position brand
- brand personality
- reason-why customer should believe in the promise of the brand
- contact points where customers can be reach
- criteria for success or failure
- need for future research that wuold further refine the strategy
*Formula is based on the book "The new marketing paradigm" Integrated Marketing Communication
D.E. Schultz
S.I. Tannenbaum
R.F. Lauterborn
The document discusses the importance of a franchise proposal. It notes that a franchise proposal helps communicate the business objectives and idea to prospective franchisees. It allows franchisees to understand the target customer group and marketing plan. It also helps define the roles and duties of the franchisee as well as the day-to-day operations. The document provides an example franchise proposal, which outlines details like the proposing franchisee, location, terms, fees, and disclaimers. It emphasizes that a well-prepared franchise proposal is important to efficiently convey the franchise opportunity and ensure franchisee understanding and success.
Convenience store business plan exampleupmetrics.co
This document is a business plan for a convenience store owned by John Doe. It includes an executive summary that outlines the store's mission to provide quality products and customer service. It also lists increasing sales and introducing prepared foods as objectives. The financial summary shows projected sales increases and profitability over three years. The plan provides details on the store's ownership, products and services, target markets, competition, and marketing strategy. It includes a SWOT analysis and sales forecasts with milestones to upgrade the building and equipment.
Pizza Hut is an American restaurant chain that offers pizza and other dishes like pasta and wings. It has over 6,000 locations in the US and 5,139 internationally. The company was founded in 1958 in Kansas and uses a multi-product strategy, selling different types and sizes of pizza. It employs a high/low pricing strategy and distributes products through delivery, dine-in, and online ordering. Pizza Hut promotes through television, print media, and offers. It focuses on clean environments, well-trained staff, and transparent food preparation processes.
This pitch deck outlines a business for an online presentation maker. It introduces the founding team and their qualifications. It describes key issues the product will address and its solution. The deck then outlines the products and services, key metrics, revenue model, competitors, competitive advantages, marketing strategy, financial plan, and contact details.
Small Business Plan for Students, Small Entrepreneur.Ramiz Baig
This marketing plan proposes opening a tea shop called Chaye Party in Lahore, Pakistan. It will offer tea, coffee, snacks, and seating on three floors to provide a relaxing environment for customers. The plan details the menu, pricing, seating arrangements, investment needs of 19 lakh Pakistani rupees, monthly expenses of 4.6 lakh rupees, and a break-even analysis showing 354 customers needed daily. It also includes expanding in the future to offer breakfast on weekends.
The Companion Channel Captivate - Activate - AdvocateBranden Connolly
The document outlines Companion Channel's integrated sponsorship marketing platform that delivers branded content via digital screens and a mobile app to pet owners in animal shelters. It summarizes the opportunity in the pet industry, Companion Channel's solution of connecting shelters and sponsors through digital engagement tools, pilot program insights that found the content helped educate adopters and enhanced sponsors' images, and the product roadmap to expand the on-premise digital screens and develop a mobile app.
This document analyzes shifts in manufacturing competitiveness among the top 25 export economies over the past decade. It finds that dramatic changes in wages, productivity, energy costs, and exchange rates have led to four categories of countries in terms of competitiveness: under pressure, losing ground, holding steady, and rising stars like the US and Mexico. While China remains the most competitive overall, its lead over the US is shrinking and other countries like South Korea are also highly competitive. Future uncertainty in economic drivers means manufacturers must have flexibility to remain competitive as conditions continue changing globally.
The document provides details on developing a new business plan for mushroom chips. Key points include:
- The main ingredients will be mushrooms, which are a good source of nutrition. Mushroom chips will offer a new flavor and taste in the snack market.
- The target market segments are children, teenagers, and young people in Dhaka, as it is a large potential market.
- Major competitors include brands like sun chips and potato crackers. The business aims to differentiate itself through unique flavors and nutrition from the mushrooms.
- Financial projections are provided over three years from the startup to growth and maturity stages. The plan is to eventually turn the business into a profitable "cash cow."
Business plan-startup-pet-care-business-05252011clearh20brooke
This document provides a template and guidance for creating a business plan for a startup pet care business. It outlines various sections to include such as executive summary, company description, products/services, marketing plan, operational plan, management team, startup expenses/capitalization, and financial plan. The template emphasizes the importance of researching the market and competitors to develop effective marketing strategies and realistic financial projections. It also notes that the process of researching and planning is most valuable for avoiding costly mistakes later on.
This document provides a template and guidance for creating an effective pitch deck to present to angel or pre-seed investors. It recommends telling a compelling story about the problem being solved, the solution, and go-to-market strategy in 10 slides or less. Key elements include clearly outlining the problem and impacted market, demonstrating the minimum viable product, describing the team's experience and qualifications, and requesting specific support from investors such as advice, contacts, or funding. Presentation tips emphasize delivering the pitch passionately and keeping the visuals simple.
Pawsome.co.in Complete Pet Care DestinationHirosh Mulky
Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
How to Become a Key Person of Influence in Your IndustryMike Reid
The document is a transcript from a webinar promoting the Key Person of Influence Brand Accelerator program offered by Dent Global. Dent Global is introduced as a business accelerator company that helps entrepreneurs become recognized experts in their niche in under 12 months. The webinar discusses trends affecting entrepreneurs today and how developing a strong personal brand can help businesses scale. It provides several case studies of entrepreneurs who went through the accelerator program and saw significant revenue increases by developing their expertise and influence in their field. The webinar promotes the 5-step framework the accelerator teaches to help entrepreneurs position themselves as a visible expert and build valuable partnerships and assets for their business.
The presentation summarizes a business plan for a mushroom chips company called Mushroom Chips. The company aims to be the number one chips company in Bangladesh. It will produce chips flavored with mushroom, potato, hot and spicy, and tomato. The target customers are children, teenagers, and young people. The presentation outlines the company profile, vision, objectives, marketing strategies, SWOT analysis, financial plan, income statement, balance sheet, and break-even analysis. It also discusses possibilities such as developing special packaging and promotional campaigns, as well as pitfalls like high promotional costs and loan interest payments.
Business Partnership Proposal PowerPoint Presentation SlidesSlideTeam
The document is a business partnership proposal from ABC Solutions presented to a client. It outlines IT services that ABC Solutions can offer, including web and mobile application development, consulting services, and SEO. It presents two partnership models: one-time contracts for specific projects or a permanent representative. Benefits highlighted include no required investment and access to ABC's client portfolio. The proposal includes information about ABC's mission, certifications, team, client testimonials, and terms and conditions.
San Miguel Corporation complained to Stereophonic Advertising Company about black and white photos being used in publicity leaflets instead of the full color images and text that were agreed upon. Stereophonic Advertising apologized and said their top photographer would retake the photos in color at San Miguel's convenience. They also offered a 15% deduction on the bill to make up for the error.
The document is a business plan for a pet grooming business called PET SPA. It outlines the company's mission to provide excellent animal care and customer service. Key services include pet grooming, overnight/day care, in-home care, wash stations, training classes, portraits, and a gift shop. The business model involves both a physical location and mobile services. It aims to be a one-stop shop for pet care needs through superior customer service and convenience.
Pizza Hut uses various promotional strategies in its marketing mix, including TV, print, and online ads as well as coupons for online orders. A key part of Pizza Hut's success is providing good customer service to ensure memorable visits. Pizza Hut analyzes its marketing mix of the 4Ps - Product, Price, Place, Promotion. It offers products like pizza, pasta, salads and soups. Pricing depends on size and toppings, and it has over 13,000 restaurants globally in locations like malls, colleges and theme parks. Promotion occurs through ads, billboards, pamphlets and social media.
Stitch Fix is a personal styling service that uses data from customer surveys and feedback to match them with clothing items from over 1000 brands. Customers fill out an extensive survey about their style preferences and are sent curated boxes of 5-12 clothing items selected by a stylist. Customers keep what they like and return the rest. The company uses algorithms and data scientists to analyze customer information and determine their "latent style" to better predict what they will like. With over 3 million active customers, 17% year-over-year growth, and a $3 billion valuation, Stitch Fix has been successful by using data science to personalize the shopping experience.
The document discusses PublicGoods.com's mission to make healthy products affordable for all by selling directly to consumers through an annual membership model. Typically, products go through multiple middlemen between the factory and consumer, increasing prices. PublicGoods cuts out these middlemen so their factory price of $2 becomes the consumer price of $59 per year. This allows consumers to save money while the company has grown sales from $100,000 to over $750,000 since 2016.
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR FUTURE BANKpierg11
This is a communication strategy for Future Bank ( an invented bank in Slovenia) based on the formula pag. 85 exhibit 4-13 IMC strategy and on the formula:
- customer segment
- competitive benefit
- position brand
- brand personality
- reason-why customer should believe in the promise of the brand
- contact points where customers can be reach
- criteria for success or failure
- need for future research that wuold further refine the strategy
*Formula is based on the book "The new marketing paradigm" Integrated Marketing Communication
D.E. Schultz
S.I. Tannenbaum
R.F. Lauterborn
The document discusses the importance of a franchise proposal. It notes that a franchise proposal helps communicate the business objectives and idea to prospective franchisees. It allows franchisees to understand the target customer group and marketing plan. It also helps define the roles and duties of the franchisee as well as the day-to-day operations. The document provides an example franchise proposal, which outlines details like the proposing franchisee, location, terms, fees, and disclaimers. It emphasizes that a well-prepared franchise proposal is important to efficiently convey the franchise opportunity and ensure franchisee understanding and success.
Convenience store business plan exampleupmetrics.co
This document is a business plan for a convenience store owned by John Doe. It includes an executive summary that outlines the store's mission to provide quality products and customer service. It also lists increasing sales and introducing prepared foods as objectives. The financial summary shows projected sales increases and profitability over three years. The plan provides details on the store's ownership, products and services, target markets, competition, and marketing strategy. It includes a SWOT analysis and sales forecasts with milestones to upgrade the building and equipment.
Pizza Hut is an American restaurant chain that offers pizza and other dishes like pasta and wings. It has over 6,000 locations in the US and 5,139 internationally. The company was founded in 1958 in Kansas and uses a multi-product strategy, selling different types and sizes of pizza. It employs a high/low pricing strategy and distributes products through delivery, dine-in, and online ordering. Pizza Hut promotes through television, print media, and offers. It focuses on clean environments, well-trained staff, and transparent food preparation processes.
This pitch deck outlines a business for an online presentation maker. It introduces the founding team and their qualifications. It describes key issues the product will address and its solution. The deck then outlines the products and services, key metrics, revenue model, competitors, competitive advantages, marketing strategy, financial plan, and contact details.
Small Business Plan for Students, Small Entrepreneur.Ramiz Baig
This marketing plan proposes opening a tea shop called Chaye Party in Lahore, Pakistan. It will offer tea, coffee, snacks, and seating on three floors to provide a relaxing environment for customers. The plan details the menu, pricing, seating arrangements, investment needs of 19 lakh Pakistani rupees, monthly expenses of 4.6 lakh rupees, and a break-even analysis showing 354 customers needed daily. It also includes expanding in the future to offer breakfast on weekends.
The Companion Channel Captivate - Activate - AdvocateBranden Connolly
The document outlines Companion Channel's integrated sponsorship marketing platform that delivers branded content via digital screens and a mobile app to pet owners in animal shelters. It summarizes the opportunity in the pet industry, Companion Channel's solution of connecting shelters and sponsors through digital engagement tools, pilot program insights that found the content helped educate adopters and enhanced sponsors' images, and the product roadmap to expand the on-premise digital screens and develop a mobile app.
This document analyzes shifts in manufacturing competitiveness among the top 25 export economies over the past decade. It finds that dramatic changes in wages, productivity, energy costs, and exchange rates have led to four categories of countries in terms of competitiveness: under pressure, losing ground, holding steady, and rising stars like the US and Mexico. While China remains the most competitive overall, its lead over the US is shrinking and other countries like South Korea are also highly competitive. Future uncertainty in economic drivers means manufacturers must have flexibility to remain competitive as conditions continue changing globally.
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Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
The document discusses branding for a coffee shop called Coffee Spot Cafe. It focuses on developing a logo and tagline that will represent the brand. The logo and tagline should convey the cafe's focus on high-quality coffee and a relaxed atmosphere.
Before you start a business you need capital to ensure the sufficient requirements. Therefore, you can raise capital from a number of parties such as bankers, investors and customers. Before you send your proposal, you need to explain more about the purpose, budget, target and the amount you want to borrow. So this is an example of the best presentation slide.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
2. _____________________________________________________________________________
PawPrints (480) PETPAWS
610 E Roosevelt St info@pawprints.com
Phoenix, AZ 85004
______________________________________________________________________________
March 9, 2016
Daniel Phillips
324 Hummingbird Dr.
Phoenix, AZ 85004
Dear Mr. Phillips:
Thank you for your interest in PawPrints’ plan for our new and upcoming GPS pet locator
device. The plans for our product launch are presented in detail in the upcoming business plan.
As you might be aware, we are seeking potential investors for PawPrints and we appreciate your
interest in becoming involved with our company.
Our product, the PawPrint Tag is the perfect solution to any loving pet owner’s worries. Instead
of searching around for days for a lost pet, our customers will be able to locate their dog or cat
through the PawPrint mobile application within sections. Small cats and dogs who are at a very
high risk of getting hit by a car or attacked by another animal can be safe and sound at all times
with the PawPrint Tag.
The small size of the PawPrint Tag makes it versatile for both dog and cats to wear. Due to the
higher risk that small cats and dogs face when lost, our product is the perfect way for their
owners to have peace of mind about their pet’s whereabouts.
Thank you for your time and consideration. We look forward to hearing from you. Please contact
us if you have any further questions.
Sincerely,
_____________ ____________ _____________ ____________ ____________
Sophia Sherman Henry Banh Bailee Barnett Stephany Jones Ryan Yee
5.
Figure: Page
1. Total U.S. Pet Industry Expenditures 3
2. Happy Dog 4
3. Average Annual Expenditures by Age 6
4. Spoiled Puppy 7
5. Dog Reunited with Owner 8
6. Who will be wearing the PawPrint Tag 10
7. PawPrint Tag Design Visual 11
8. Dimensions of the PawPrint Tag 12
9. Target Customer 14
10. Dog & Owner Relationship 17
11. Dog & Cat Love 18
12. Our Logo 18
13. Loving Cat Owner 19
14. PawPrints Facebook Page 22
15. Shark Tank Television Show Cast 23
16. Employee organizational chart 25
17. Happy Employees 27
18. Projection of Breakeven Point and Return on Investment 33
Table:
1. Dog Ownership Statistics 4
2. Breakdown of Pet Industry Sales in 2015 5
3. Component Materials and Functions 11
4. Total Number of Pets Owned in the U.S., by Type of Animal (Millions) 13
5. Pet Market Retail Sales 20
6. Online pet products sales in the United States from 2011 to 2015 21
7. Marketing Budget 23
8. Employee salaries 26
9. Estimated costs of each component for the PawPrint Tag 30
10. PawPrint Company Startup Costs 31
11. List of Monthly Expenses 31
12. List of Annual Expenses 32
13. Sources of Revenue for the First Fiscal Year 32
9. Table 1: Dog Ownership Statistics
Dog Ownership Statistics
Percentage of Households Owning 36.5 %
Number of Households Owning 43,346,000
Average number owned per household 1.6
Total Ownership in United States 69,926,000
Source: American Veterinary Medical Foundation
Figure 2: Happy dog
Source: InspirationSeek Cute Dog Pictures 2016
Pet Trends
The fastest growing segment in the pet industry is specialty pet services and goods, currently
estimated to be around 5 billion dollars spent a year in the United States (APPA, 2016, para 1).
As the economy continues to improve, this segment will also enjoy sustained growth as owners
4
19.
Target Customer Demographics
● The 163.6 million dog and cat owners in the U.S. (American Veterinary Medical
Association, 2012, para.1)
● 3049 years old (Gaille, 2015, para. 1)
● 80% of pet care taking is done by women (Gaille, 2015, para.2)
● People who own dogs less than 75 lbs (only 11% of dogs owner are >75 lbs) (Gaille,
2015, para.3)
PawPrints is primarily marketing to 3049 year old women who own cats or dogs less than 75
lbs. Since women are proven to spend more time caring for their pets, we can conclude they are
most likely to be the ones purchasing the PawPrints Tag. Dogs that are less than 75 lbs are also
more susceptible to getting hit by a car because they are harder to see on the road. People who
own these smaller dogs are more concerned when their pets get out because they are at a higher
risk of getting hurt. Cats are even harder to see when driving, so having a PawPrints Tag
decreases the risk of getting hit by a car for them even more.
Figure 9: Target Customer
Source: Dogs and Their Owners Google Search, 2015
Competitors
PawPrints’ main competitors are the company Whistle and pet microchipping technology.
Whistle creates a similar pet GPS location device whereas microchipping is an entirely different
way of locating one’s pet.
14
31. Table 8: Employee salaries
Employee Titles Salaries
Operations Director $45,000
Sales
Representative $30,000
Customer Service
Representative
$34,000
Job Descriptions
Operations Director
PawPrints Operations director is in charge of managing the daily operations. The Operations
Direct is also in charge of keeping contact with our suppliers and making sure that our PawPrints
tags are being manufactured to the highest quality. The Operations Director oversees all
operations and maintains frequent communication with all departments.
Sales Representative
PawPrints Sales Representative job is to acquire new suppliers to sell our PawPrints tags to. As
a start up PawPrints is looking for new ways to expand. The Sale Representative is responsible
for finding new ways to expand our market along with new ways to market our PawPrints tag to
our customers.
Customer Service Representative
PawPrints Customer Service Representative is in charge of customer and our retailers
satisfaction. We want for our PawPrints retailers and customers to enjoy their experience with
our PawPrints tags to the fullest. The Customer Service Representative will also provide
additional information about our product and services to our customers.
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36. Table 10: PawPrints Company Startup Costs
Startup Expenses Costs
PawPrints Tags $244,140
Administration Salaries $109,000
Mobile App Development $26,400
Marketing Budget $8,500
Startup Cost: $388,040
Source for mobile app development estimate: UpWork
The breakdown of the Administration salaries are $45,000 for the director, $30,000 for the sales
rep, and $34,000 for the sales representative. These starting salaries will gradually increase as the
company becomes more profitable. Mobile App development will be outsourced by UpWork, a
company that specializes in freelanced talent. The average cost for a mobile app developer is $55
per hour and we estimate that the app will be finished within 3 months (UpWork, para. 5).
Monthly expenses will include marketing tools, material to produce the PawPrints tag,
manufacturing costs, package delivery, payroll, office space rent, utility bills, and office supplies.
Annual expenses will cover business taxes, hiring accountants and lawyers, and insurance.
Proper business licensing and permits, repairs and maintenance are also annual costs (Sutter,
2011, para. 6).
Table 11: List of Monthly Expenses
Monthly Expenses Costs
Salaries $9,083.33
Rent $950
Manufacturing $700
Utility Bills $250
Office Supplies $100
Total Costs: $11,083.33
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37. Table 12: List of Annual Expenses
Annual Expenses Costs
StateFarm Insurance $50,000
Taxes $23,622
Law Advice $24,000
Accountant $9,600
Website Service $110
Repairs, Maintenance, and Emergency Funds $25,000
Annual Costs: $132,331.52
Sources: Nolo, StateFarm, Lawyerist.
Arizona has a flat tax rate of 6.968% for taxable income for businesses, so the estimate in Table
4 is this rate multiplied by the total revenue for the first fiscal year calculated in Table 5. Law
advisers and accountants will be outsourced once annually, as the administrative staff and interns
will be able to operate efficiently in all other areas.
Revenue
The PawPrints company will mainly accrue profit from PawPrints device sales. Partnering with
cellular service provider, Verizon, will also increase revenue by obtaining a small percentage
from monthly service charges. Verizon will benefit by having more customers subscribed to their
service, allowing PawPrints to effortlessly gain monthly residual revenue while focusing on
higher volume of customers. Summing the individual unit sales as well as monthly service
charges will reveal the annual revenue of $339,000 as depicted in Table 5.
Table 13: Sources of Revenue for the First Fiscal Year
Revenue for First Fiscal Year Amount
PawPrints Tag Sales $300,000
Monthly Service Charge $39,000
Total Revenue: $339,000
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44. Henry Banh
11393 Duncan Ct.
San Diego, CA 92126
Phone: (858) 4298300 Email: Hbanh@umail.ucsb.edu
EDUCATION
University of California, Santa Barbara (UCSB) Expected Graduation Date
Third Year Actuarial Science Major June 17, 2017
San Diego Miramar College Transfer Date
Associate’s Degree in Mathematics May 15, 2015
EMPLOYMENT
California Coast Credit Union: San Diego, CA 92126
January 2015 – September 2015
Bank Teller II: Welcome guests with warm greetings, process various types of
transactions, spark conversation to build rapport with clients, pitch and close sales to
meet monthly quota, perform extensive cash handling and maintain cash drawer balance.
Wells Fargo Bank: San Diego, CA 92130
August 2012 – December 2013
Bank Teller I: Very similar description as Teller job at California Coast Credit Union, but
with quarterly rather than monthly sales quota.
Abercrombie & Fitch: San Diego, CA 92122
January 2011 – June 2012
Impact Associate: Stock merchandise, incoming phone calls pertaining to inquiries, assist
customers, take inventory of items and replenish merchandise on the sales floor.
SKILLS
Relevant Coursework:
∙ Probability statistics based on mathematical applications of insurance company decisions.
∙ Professional Business writing: Team Leader of a startup business project while focusing on
various types of professional communication and documentation.
Leadership & Communication:
∙ Senator of Miramar College’s student body (Associated Students): Attended various
workshops in different cities to gain knowledge of leadership, and collegiate governance.
∙ Coach and keyholder at Black Tiger Gym, a mixed martial arts studio.
Language:
∙ Vietnamese – conversational fluency with intermediate reading and writing literacy
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45. SOPHIA SHERMAN
6525 Picasso Rd Isla Vista, CA 93117
760.920.1877 sophiasherman14@gmail.com
PROFILE
Interested in the field of entrepreneurship and growing companies. Loves to work in a team and collaborate with
others. Very organized and motivated to learn new tasks. Has experience with marketing and sales as well as
organization of events.
EDUCATION
University of California, Santa Barbara Expected June 2018
Major: Communication, Desired Minor: Professional Writing, Technology Management Program
GPA: 3.7, Honors Program
EXPERIENCE
Hiwhi Santa Barbara, CA
Intern January 2016 Present
Research competitors, conduct market analysis
Generate new ideas for website features
Set up and conduct meetings with potential partnering companies
Sophia & Chloe Jewelry Encinitas, CA
Operations Manager/ Public Relations Representative 2010 Present
Create advertisement campaigns using Adobe Photoshop, Constant Contact, and Facebook
Manage production, shipment, and record keeping of all orders
Update website product photos, create product descriptions, design website landing pages
Design postcards, foldouts, and promotional advertisements
Communicate with clients and make sales
UCSB Pathways
Goleta, CA
Peer Mentor/ Tutor Spring 2015– January 2016
Tutored first generation college students at Santa Barbara High School
Helped students mainly in math and science
Served as a mentor to help students improve grades and complete college applications
Crown Weddings San Diego, CA
Intern 2013 – 2015
Managed a team of vendors and hotel staff while setting up and running events of 300+ people
Created aesthetically pleasing designs for event set up
Focused primarily on providing amazing customer service for event guests
Moonlight Beach Deli and Dogs Encinitas, CA
Employee 2014 – 2015
Provided exceptional customer service
Worked with a team to prepare food and drinks
LEADERSHIP INVOLVEMENT
Kappa Kappa Gamma Santa Barbara, CA
Registrar January 2015 – January 2016
Managed a budget of $12,000 per year
Created apparel designs
Collaborated with outside companies to organize chapter member photographs
TECHNOLOGY
Adobe Photoshop
Constant Contact, QuickBooks, Aspdotnetstorefront Administrator, Excel
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