SlideShare a Scribd company logo
S H A R E C A Ra p o o l c a r i n i t i a t i v e
WELCOME
Let’s Begin Now
1
2
3
4
CONTENTS
About Us
Market Analysis
Marketing Strategy
Final Step
A B O U T U S
Let me guide through this new application in town - ShareCar
OUR BRAIN
What We Have Looked At
OUR SERVICES
Trial Period
Premium User
We trust You
C O U R S E O F A C T I O N
OUR FEATURES
Safety Review system No Surging Free rides
M A R K E T A N A L Y S I S
FINANCIAL PREDICTION
TARGET MARKET
Priority 1
Priority 2
Priority 4
This market lies on the bottom of
the pyramid with most users being
Trial Period commuters
Priority 3
Office goers
College students
Not-so daily
commuters
Ladies
FINANCIAL PREDICTION
Expenditure (in INR) Revenues
MARKETING 30,00,000
TECHNOLOGY 8,00,000
MANPOWER 10,80,000
OFFICE RENT 3,00,000
MISCELLANEOUS 10,00,000
APP
DOWNLOADS
24,12,000
IN-APP
PURCHASES
1,40,00,000
SPACE FOR ADS 12,00,000
COMPETITORS
Identify Competition
UBER
Ola Cabs
GoCarShare
zipcar
BlaBlaCar
M a r k e t i n g S T R A T E G Y
3 PILLARS OF MARKETING STRATEGY
KEY COLLABORATORS
Dynakode Technology
Private Limited
99acres.com
Dentsu Webchutney
TATA
F I N A L S T E P
DEPARTMENTS
GOALS WE CAN ACHIEVE
Ambitions of our brand
T H A N K Y O U !
DISCLAIMER
Prepared, Designed & Delivered by
Sounak Deb, Jadavpur University
during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow
`

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Final assignment