The document compares and contrasts the teaser and full trailers for The Dark Knight Rises and The Wolf of Wall Street. It finds that the teaser trailer for The Dark Knight Rises uses dialogue to build tension without showing scenes, while the full trailer uses action and dialogue to promote it as an action film. For The Wolf of Wall Street, the teaser trailer shows a short comedic scene without sound, while the full trailer provides context about the main character and has a mix of short scenes and comedy. Both full trailers aim to further promote the films and reveal more details.

1. I will compare the teaser trailer compared with
theatrical trailer of the dark knight rises and the wolf
of wall street. I will look at how they differ and what
kind of techniques they use to promote the film and
advertise the actors and director.

2. Batman the dark knight teaser trailer begins with the screen saying it is appropriate for all audiences and then goes to
film major which is Warner bros who are very successful and have put out many good films. The trailer contains dialogue
from the film in a conversation between Christian Bale and Michael Caine’s characters. They talk about the joker, saying
‘some men aren’t looking for money’ and ‘can’t be reasoned with’ this is creating more tension about the film and without
revealing any of the characters it builds up a lot of excitement about the film. The trailer shows no scenes of the film but
instead has the Batman logo slowly crumbling with music in the background which becomes progressively louder as the
trailer continues. This creates a build up of tension for the film. The effect of crumbling could also be foreshadowing the
Batman as he could be crumbling under the pressure of having to protect the city.
http://www.youtube.com/watch?v=UWw0ov-cAUg

3. The main trailer begins the same way as the teaser trailer with the screen showing it is appropriate for all ages. After
this the trailer then cuts into a wide shot panning over a building where Batman in standing at the top. This shot then
fades into a birds eyes panning across the city. This reveals the main setting of the film. The use of panning and fades
gives the trailer a slow start. Throughout the trailer non digetic music is being played. The music is slow with a loud
drum beat which is accompanied by an orchestra of soft cellos, as the trailer increases some computer man sounds
are used and the tempo becomes much faster as the trailer goes on. At some points the music stops when the main
characters have dialogue but it then begins again as the scenes become much shorter and use cuts in order to build
more suspense about the film. There are other non digetic sounds used during scene cuts to add effect; these use
mostly ‘woosh’ sounds which add effect by making the changes between scenes much cleaner. The Joker then begins
to narrate over the film. Like in the teaser trailer the non digetic music begins to speed up but then stops when the
scene which the joker was narrating over comes onto the screen this is also the first scene in the movie where the joker
is revealed and his entrance shows a lot about his character. This scene uses continuity editing and as son as it
finishes the music begins to play again. After this the pace of the trailer begins to increase. There are scenes with
dialogue from the main characters and music plays throughout the trailer. This differs from the teaser trailer which only
had a conversation between two of the main characters. After the first minute and forty seconds the pace of the film
begins to increase. There is still some dialogue between the main character and the main villain but the scenes
become very short and include a lot of action. This is very different to the teaser trailer which contained no action or
scenes which were in the trailer in order to build hype about the film and build tension without revealing any important
parts of the film.
The location of the trailer is shown in the beginning of the film. There is a large city full of many high rising building one
of which Batman is on the top of. Most of the scenes are taken at night in the trailer which makes the city look very
gloomy and rough. This also gives the impression that the film is going to be dark and sets the tone of the film. The
gunfire and quick shots are conventional of the action genre so this also shows the audience there will be action in the
film. The first scene shows the batmobile crashing through a wall. This straight away shows the high budget of the film
and the genre so it will immediate appeal to audiences who enjoy action films.
http://www.youtube.com/watch?v=EXeTwQWrcwY

4. The teaser trailer is very different to the full trailer in many ways. The teaser first creates awareness
of the film coming out by using the Batman logo and having dialogue from the film. The main trailer
uses a lot of action to sell the film as an action film and also has a lot of dialogue and many scenes
from the movie. The teaser trailer is mostly to raise awareness about the film while the main trailer
was made to promote the film, its actors and producers.
The Wolf of Wall Street teaser trailer contains one short 20 second scene from the film. The trailer
contains a scene where the main character is having lunch with his boss. The scene uses continuity
editing of shots between the characters. There is a mix of mid shots and wide shots there is little
dialogue which sets it apart from most other films teaser trailers and there is also no non digetic
sound in the scene. The whole trailer is 20 seconds long and then at the end of the scene the title
comes up in large letters on a yellow background. It then says the words ‘coming soon’ instead of
giving a title of the film. In the scene the boss of the main character is humming while beating his
chest and encouraging the main character to join in. The main character looks confused which adds
the comic effect however he soon joins in.
http://www.youtube.com/watch?v=rkdYbErCDqY

5. The full trailer contains the teaser trailer in the last 23 seconds. The full trailer begins with screen saying the film is
appropriate for all audiences and then unlike the full Batman trailer there are lots of very shorts cut scenes which show
the setting of the film these films are also in time with the drum beat of the music playing in the background this differs to
the teaser trailer which contained no non digetic sound. The music is more upbeat then the batman trailers music which
lets the audience know that the film is not to be taken completely seriously. The first few seconds of the trailer the main
character introduces himself and talks about how much money he made in a year. This gives the audience an
understanding of what the main character is like which differs from the teaser trailer as it didn’t give any information away
about the main characters. The scenes then become a montage of the main character in different scenes towards the end
of the trailer like in the Batman full trailer the scenes become fast with little dialogue and the non digetic sound becomes
louder and there is more action in the scenes.
The location of the film is revealed in the beginning of the trailer. It begins with a bird’s eyes view of the city of New York
and then there is a shot of the tower the main character is working in as well as a short scene showing the name of the
road ‘Wall street’. This shows the people who are watching film that it mostly involves money.
Comedy is a theme made clear in the trailer as it contains short comic scenes of dwarfs being thrown and parties where a
main character is seen eating a fish. However as well as being comic it also has some serious scenes showing there are
other themes of drama involved in the movie. There are scenes which involves the FBI which suggests there is more of a
story to the film but not much of this is revealed so the audience do not know everything about the film.
http://www.youtube.com/watch?v=iszwuX1AK6A