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SUMMER INTERNSHIP REPORT
BY
DURGA SARKAR
SUPERVISED BY
PARVINDAR SINGH NARANG
BUSINESS DEVELOPMENT &
PROMOTION
IN
DO WE KNOW?
E COMM
PORTAL
NASSCOM
START-UP
>15
STRUGGLING
WHAT THEY DO?
OBJECTIVE OF THE PROJECT
• Development of the business
• Creating Brand awareness
• Organising workshops
ASSIGNMENTS
1.WORKSHOP
2.PROMOTION
3.COLD CALLING
WORKSHOPS
workshops
cookery
Motivational
photography
15
5
10
0.33
33.33%
15
5
10
0.33
33.33%
30
12
18
0.4
40%
0
5
10
15
20
25
30
35
40
45
CUSTOMERS
APPROACHED
CONVINCED NOT INTERESTED CONVERTION RATIO CONVERTION
PERCENTAGE
C
U
S
T
O
M
E
R
S
ANALYSIS
WORKSHOP DATA
PHOTOGRAPHY
COOKERY
TEDX
PROMOTION
PROMOTION
DIGITAL
LEAFLET
CONTENT
WRITING
DIGITAL
LEAFLET
SOUTH
KOLKATA
• JADAVPUR
• GARIAHAT
CENTRAL
KOLKATA • PARKSTREET
NORTH
KOLKATA
• SALTLAKE
• NEW TOWN
CONTENT WRITING
EARTH
DAY
HAIR
DRESSER
DESERT
MAKING
YOGA
CALLING
WORKSHOPS
HANDLING
ENQUIRY
SCHOOLS
0
2
4
6
8
10
12
14
16
18
20
PROPOSAL MAIL DEMO NOT INTERESTED
S
C
H
O
O
L
S
RESPONSE
FEEDBACK OF SCHOOLS
PROPOSAL MAIL
DEMO
NOT INTERESTED
ENQUIRY HANDLING
• SIGN UP
• LOG IN
• MENTOR RELATED
• WORKSHOP RELATED
LEARNINGS
• TIME MANAGEMENT
• PHONE ETIQUETTES
• LEAFLET DISTRIBUTION
FEEDBACK
AFTER A MONTH OF JOINING
FEEDBACK
THANK YOU

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Summer internship report on business development and promotion