The slides from S4W1: Digital tools for growth for West Sussex Recover & Rise

1. Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR
SERIES 4 : WEBINAR 1
DIGITAL TOOLS FOR GROWTH
RECOVER
& RISE
SME DIGITAL
ACCELERATOR
STEPHANIE DANVERS
EVENTS & ENGAGEMENT LEAD
ALWAYS POSSIBLE
JODY RAYNSFORD
CEO, HELLO GENIUS

2. SERIES 1
GETTING ONLINE
SERIES 2
CUSTOMERS &
MARKETING
SERIES 3
SYSTEMS &
PRODUCTIVITY
SERIES 4
GROWTH & EXPANSION
Book your free places from four online digital series.
Workshops start at 12pm lunchtime.
ACTIVATE YOUR ONLINE.
Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR
RECOVER
& RISE
SME DIGITAL
ACCELERATOR

3. Digital
Champions
October 2021
Growth Hub

4. ©2018 GET Consultants 4
© 2021 Coast to Capital
FREE digital support to drive small business success
• As an immediate follow up to the WSCC Recover & Rise Digital Accelerator
online workshops, the Coast to Capital Growth Hub provides fully funded
access to specialist digital business consultants.
• Attendees at any of these online workshops receive up to 8 hours of FREE
specialist support, fully funded by the Coast to Capital Growth Hub. You can
use any one of our seven-strong team of digital and business experts to help
you to implement the knowledge and ideas learnt from the webinars.
• Each Digital Champion offers a different blend of skills.
What do Digital Champions offer?

5. Ask Andrew all about
websites and CRMs, and
how to use Digital tech to
build stronger customer
relationships
Liaise with Lisa if you’re
looking to leverage Digital
Tech to improve productivity
and processes
Andrew Kerry-
Bedell
Lisa Kerr
For all things E-commerce
Malcolm is your Man
Reach out to Rachael, our
SEO expert, for support with
marketing plans and tactical
activity advice
Malcolm Duffitt Rachael Dines
5
Meet the Digital Champions (1)
Click here for more information on the Coast to Capital Digital Champions

6. Rendezvous with Rob who
can support your business
through the whole digital
transformation process
Reach out to Roya if you want
to utilise digital to
accelerate the growth of
your business by building your
digital value
Rob Laurens Roya Croudace
Say hello to Susan if you are
seeking digitally focussed
product and/or service
related initiatives
Susan
Winchester
6
Meet the Digital Champions (2)
Click here for more information on the Coast to Capital Digital Champions

7. Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR
RECOVER & RISE SME DIGITAL ACCELERATOR - THIS SERIES
SERIES 4: GROWTH EXPANSION & NEW PRODUCTS
1: DIGITAL TOOLS FOR GROWTH
2: FUTURE-PROOF YOUR BUSINESS
3: TECHNOLOGY FOR GROWTH
4: BOOSTING PRODUCTIVITY
5: DIGITAL TOOLS FOR INNOVATION
6: TECH-DRIVEN GROWTH
7: Q&A, ASK THE EXPERTS AND NETWORKING
11TH JANUARY
13TH JANUARY
18TH JANUARY
20TH JANUARY
25TH JANUARY
27TH JANUARY
1ST FEBRUARY

8. SUCCESS MASTERY
DIGITAL TOOLS
FOR GROWTH

9. SUCCESS MASTERY
THE GOAL
• Understand how digital tools
can help you grow
• Share some ideas
• Empower you to get started
• Action steps

10. Why listen to
me?
• Jody Raynsford - direct response copywriter with
clients in US and UK
• Sectors from health and fitness, personal
development, technology
• Responsible for multiple 6-figure sales letters and
combined sales of several million dollars
• 14 years previous experience as journalist and editor
• CEO of marketing agency, Hello Genius
• Run copywriting and marketing education
programmes for business owners

11. SUCCESS MASTERY
Hello Genius
Academy
➤ 80/20 Copy Course
➤ The Copy Accelerator Programme
➤ Six Figure Sales Letter Masterclass
➤ How To Sell Without Being Salesy Online
Workshop
➤ Business Blogging Mastery

13. SUCCESS MASTERY
The Engagement Formula
Four part formula to help you grab your readers’ attention, win trust and
transform them into lifelong customers
How To Start A Cult
3 x #1 best-seller Marketing & Sales, Small Business, Brand
How to be bold, build belonging and attract a band of devoted followers
to your business or brand.
BOOKS

14. WHERE ARE YOU
NOW?

15. LET'S HEAR FROM
YOU

16. THE JOY OF
DIGITAL

17. • Simple, easy to use
• Often free or low cost
• Reach beyond local
• Flexibility over location and time
• Scaleable - perfect if you’re growing
• Control
• Automation

18. THE
CHALLENGES

19. • Too much choice
• Too many features
• Hidden costs (not just price)
• Can be risky (outages, models)
• GDPR compliance (if app is outside UK,
EU)

21. THE NO.1 MISTAKE
BUSINESSES MAKE WHEN
CHOOSING TOOLS

22. Choosing the all-sing,
all-dancing tool (that
does nothing
particularly well)

23. THE RIGHT WAY TO
THINK ABOUT DIGITAL
TOOLS

24. QUESTIONS TO ASK
#1 - What is my goal?
#2 - What wasn’t working about the previous process/tool?
#3 - What is missing from what we are doing?
#4 - How long will it take to implement this effectively?

25. WHAT DO WE WANT
TO ACHIEVE?

26. THINK ‘FUNCTION’
FIRST

27. FUNCTIONS IN A BUSINESS
• Finance
• Sales
• Marketing
• Customer service
• Operations

28. • Finance
• Book-keeping
• Raising invoices
• Submitting VAT return/accounts
• Tracking expenses
BREAK DOWN EACH FUNCTION

29. ASSESS TOOLS
AGAINST THESE

30. ANY TOOL SHOULD FIT
WITH HOW YOU WORK,
NOT THE OTHER WAY
AROUND

31. COPYWRITING
THE BEST TOOL
IS THE ONE YOU
USE

32. ONE ACTION
Choose one digital tool for
each function and commit to
getting to grips with it

33. Jody Raynsford
jody@hellogenius.co.uk
www.hellogenius.co.uk
Facebook: /HelloGeniusAgency
Instagram: HelloGeniusAgency
Search on Youtube
Download The Engagement Formula at
www.theengagementformula.com

34. Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR
RECOVER & RISE SME DIGITAL ACCELERATOR - UPCOMING
WEBINARS
Book your place now @ https://bit.ly/WSCC_RR_2021

35. Digital Champions
Funded support from digital
specialists
7 experts covering all aspects
of digital adoption
All businesses attending this
online webinar can benefit
from this free support
www.c2cbusiness.org.uk
https://www.c2cbusiness.org
.uk/contact-us
Support Provided
As an immediate follow up to the
Recover & Rise Digital Accelerator series
of online workshops, the Coast to Capital
Growth Hub can provide funded access
to a network of specialist digital business
consultants.
Attendees at the online workshops
businesses can receive up to 8 hours
of FREE specialist support, fully
funded by the Growth Hub, using one
of our experts in any related digital
field to help you to implement lessons
learn from the webinars
One of our Growth Relationship
Associates will then follow up with you to
discuss the support required, undertake
a quick digital review and signpost you to
appropriate Digital Champions.
https://www.c2cbusiness.org.uk/contac
t-usto request the support you would
like.
RECOVER & RISE SME DIGITAL ACCELERATOR - DIGITAL CHAMPIONS
Brought to you by West Sussex local authorities
and supported by Coast to Capital LEP
RECOVER & RISE
SME DIGITAL ACCELERATOR