5. SWOT ANALYSIS (DREAM & TIME)
STRENGTHS
-Different brand positioning of Dream
and Time fulfill different customer
demands
-Outstanding design and service
brings satisfied customer reviews and
rating (trip advisor)
-Very Competitive price point
WEAKNESSES
-Low brand awareness
-Lack of CRM system
-No distinct POD in competition
-Limited # of locations
OPPORTUNITIES
-International, corporate travelers for
B2B
-Lifestyle products trending very
positively
- Advantages of being flexible
considering the business size
THREATS
-Fierce competition
- Lifestyle trendiness drives newcomers
into this sector
- Low switching cost (no loyalty
program)
7. BUSINESS TO BUSINESS: SOCIAL MEDIA
LinkedIn: search for hospitality
groups or groups contain potential
customers
• The Hospitality Sales & Marketing
Association International (HSMAI)
• Hcareers Hospitality Industry
Professionals Group
Facebook & Twitter
• Highlight special offers and events
at your business and throughout
the local area (Discounted price,
free lunch, buy 4 get 1 free)
• Engage target customers by
visiting and commenting them.
8. GROW BRAND THROUGH SYNERGISTIC
PARTNERSHIPS
NY-based start-up:
- Exercise lifestyle brand
- Affluent target market
- Highly engaged community
Partnership opportunity:
- Bikes in hotel gyms
- Partner with studios (NYC/
Chicago)
- Promote in hotel marketing
- Boutiques in hotel lobbies
- Events with coaches
10. ENABLE ONLINE AND OFFLINE INTEGRATION
Central
Listening
Program
(leveraging
Revinate or other
platform e.g.
Clarabridge)
Social Media
Customer Surveys
Sentiment & Text
Analytics
Offline Actions and
Improvements
Empower employees
to fix problems in
real-time
Implement surprise
& delight program
Influence product/
service offerings
Competitor Listening
What people are
saying about you
12. STRATEGY: Debut to engage in lifestyle
IDEA: Restaurant week special menu
EXECUTION: Bodega Negra and Serafina
BUSINESS TO CONSUMER
13. https://www.facebook.com/nycrestaurantweek/videos/v
b.51554669492/10153131302069493/?type=2&theater
NYC RESTAURANT WEEK
• Visualization:
Make a short video of the Chef
creating RW menu items, post
on website/Insta/Twitter to
entice diners to visit
• Engagement:
Status update on Twitter/Instagram
sharing the most frequent RW menu
combination ordered, and ask customers
for more suggestions
• Raffle:
Conduct a raffle for RW diners
to win a behind the scenes
kitchen tour with the Chef
14. STRATEGY: Dream creates your summer of fun
IDEA: Exclusive concert at PH-D and extend to
other venues and channels
EXECUTION:
• Every Friday from June to September
• Invite 1 or 2 musicians or DJs to perform
• Limited seats, invitation or signup only
• Fantastic night experience with breathtaking
city view, great music and acquaintances
“ DREAM CREATES YOUR SUMMER OF FUN ”
15. • Strategic Partnership with Pandora and Sirius:
o Partners and sponsors for support and expand customer base
o Cross-promotion through partner’s subscriptions channel to boost brand
awareness
o Pop-up banner ads on radio app screen, link directs to event webpage
PARTNERSHIP AND SPONSORSHIP
16. • Live broadcast to extend the promotion outside of the venue
• Followers can join, comment and send hearts in real time
• The more hearts you get, higher they flutter on the screen
PERISCOPE LIVE BROADCAST
