The document discusses strategies for success on Twitter, including being consistent with high-quality messages, targeting the right audience, regularly interacting and monitoring, networking with credible accounts, and providing links to engage followers. It also outlines a four-phase social media strategy of assessing, initiating, engaging, and reviewing engagement.

1. Twitter strategyFebruary 2009

2. The TwitterverseMicro-blogging hits mainstream communications20 million users

3. 6 million active accounts

4. 1400% growth in 2009 alone

5. 20+ million unique visitors each monthThat’s a lot of noise!how will be heard?you2© 2010 Finache Pty Ltd. All rights reserved.

6. Succeeding on TwitterSuccess is never accidental=+SUCCESS STRATEGY RESOURCESSocial media can have as much influence over your customers as traditional paid advertising.Thorough preparation and competent executionis crucial.Mess it up and you may notbe forgiven in a hurry.3© 2010 Finache Pty Ltd. All rights reserved.

7. Getting noticed on TwitterGive others a reason to notice and like you“#1 ConstancyTwitter is like a river.You drop a pebble in the riverand you have to be standing there to see it go by.So you have to drop a lot of pebblesto reach a lot of people.Gary Wohlfeill, Creative Director, Moosejaw MountaineeringDevelop a suite of quality messages for your recurring Tweet stream”4© 2010 Finache Pty Ltd. All rights reserved.

8. Getting noticed on TwitterKnow your target audience and speak their language“#2 TargetingEngagement is about credibility.Clear and consistent messagingshows others you knowwhat you’re on about and givesthem a reason to keep listening.Tim Davies, Managing Director, Finache Pty LtdKnow your key messaging, stick to it and resist being sidetracked.”5© 2010 Finache Pty Ltd. All rights reserved.

9. Getting noticed on TwitterMonitor and interact regularly in your space#3 InteractionObserve Twitterquette

10. Monitor your Twitter feed regularly

11. Retweet worthy tweets