Originally, the filmmakers had not planned to film in Oxford Street but decided it was a more suitable location for establishing shots of the music video. When editing, they noticed they did not have enough footage. To solve this, they did an additional day of filming and a full run through of the song with all performers. This provided more lip-syncing and performance elements to fill gaps and add to narrative shots in the final video.

1. FILMING THE SHOOT

2. Decisions that weren’t included in our
planning
Originally, we hadn’t planned to film in Oxford Street, but as it was a more suitable location for the
music video. We decided to get multiple establishing shots.

3. What problems did you encounter in filming?
How did you solve them?
 When editing, we noticed that we didn’t have as much footage as we needed.
 In order to solve this, we did another day of filming and a run through of the whole song with all of
the girls. By doing this, we knew that we would be adding more lip-syncing and performance
elements to the music video. It also then allowed us to selectively take parts from footage of each
person and then slot them into the sections where it was either needed as there were too many
narrative shots or to go into any blank spaces that we had. Overall, adding the new lip-syncing in
made the music video look more realistic as it made it less narrative based and allowed us to be
more adventurous with our shots, which we were then able to add to the final product.