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Film Posters – Purpose
and Effect
Thor: The Dark World (2013)
“Marvel” is mentioned
because it is an
incredibly well known
company that originated
from comic books. This
poster features a
“Marvel” logo because it
is related to the stories
told in the comic books.
For example Thor is a
popular comic book
character based on a
mythological God.
Knowing the character
(which is also shown in
the poster) increases
viewers as their target
audience are mostly
comic book readers
The names above are a list of names of the cast which will
play a role in the film, these actors and actresses are popular
and have a fan base on their own. The actor names are placed
on the top of the poster. If the audience are a fan of any of
these cast members, they would be tempted to watch the film
further increasing their audience. The text is black in order to
get a strong contrast from the light background which makes
the names stand out. The first name on the
left “Chris Hemsworth” is playing the lead
role, therefore he needs to be the first
person in the credits.
Raanjhanaa (2013)
Eros International is a motion picture
company which distributes films in
multiple formats worldwide. In addition
the poster features Eros International
logos on the top corners of the poster.
This suggests that by featuring a well
known company on their poster provides
viewers because some fans might
recognise the company if they are into
these types of films (Bollywood).
This is a poster of an Indian movie (Bollywood) which features a story directed by the same
person whom directed “Tanu Weds Manu” which is a 2006 romance film rated 6.6/10 on
IMBD. The font on “Tanu Weds Manu” is relatively larger than the font at the beginning in
order to make it more noticeable and sound louder than the “From the director” sentence.
People who enjoyed the previous movie, are more likely to watch this movie as they
recognise the name of the movie they liked.
The credits are placed at the bottom of the
poster, which is typical. However, the font for
the names of the producers are highlighted by
being a larger font than the rest of the letters.
They are larger because it makes them stand out
from the clutch of words. Additionally, if any of
the viewers like or know these names, they will
more likely watch the film.
Perfume: The Story of a
Murderer (2006)
The poster states that it is made from the director of “Run Lola Run” which is a
highly rated film on IMBD (7.8/10), according to the website Run Lola Run was based
on a screenplay by German director and screenwriter Tom Tykwer which states so on
the poster but it doesn’t state his name. Therefore, “Perfume: The Story of a
Murderer” was also directed by Tom Tykwer. This director and screenwriter is clearly
well known story writer but the poster has chosen to include the movie title and
“Best selling novel” instead of his name because the movie might be better known
by people than the person himself.
The effect that it has on the viewers is that if they liked the previous film or know
the director, they will more likely watch the film. The audience also know that it’s
a mystery/crime film due to the title and the title of “Run Lola Run” and the title
of this particular film.
Safe Haven (2013)
Relativity Media is a film company that distributed and structured financing for at least 200
motion pictures. This company earned 60 Oscar nominations, therefore it’s extremely well
known. Featuring its logo on the poster might provide more views because people are familiar
with this Hollywood company and believe that the quality of the film might be
good due to this little detail. Films who worked with this company feature its
logo in the posters.
The cast names are written right above the
title “Safe Heaven” which is Julianne Hough
and Josh Duhamel. According to IMBD the
actress is in top 500 and the actor is in top
500. Moreover, these two actors are playing lead roles and are on the poster. People
who are fans of either one or both of them are more likely going to watch a film as
these cast members already have their own fan base.
The Notebook is an original, successful and well known romance film which was rated 7.9
by IMBD. Mentioning “The Notebook” is a good strategy in order to build up target
audience who are into romance and expect to see another romantic movie. “Dear John”
also share similar genres – Drama and Romance. Featuring two films/novels get this movie
a huge amount of audience.

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Film posters – purpose and effect

  • 1. Film Posters – Purpose and Effect
  • 2. Thor: The Dark World (2013) “Marvel” is mentioned because it is an incredibly well known company that originated from comic books. This poster features a “Marvel” logo because it is related to the stories told in the comic books. For example Thor is a popular comic book character based on a mythological God. Knowing the character (which is also shown in the poster) increases viewers as their target audience are mostly comic book readers The names above are a list of names of the cast which will play a role in the film, these actors and actresses are popular and have a fan base on their own. The actor names are placed on the top of the poster. If the audience are a fan of any of these cast members, they would be tempted to watch the film further increasing their audience. The text is black in order to get a strong contrast from the light background which makes the names stand out. The first name on the left “Chris Hemsworth” is playing the lead role, therefore he needs to be the first person in the credits.
  • 3. Raanjhanaa (2013) Eros International is a motion picture company which distributes films in multiple formats worldwide. In addition the poster features Eros International logos on the top corners of the poster. This suggests that by featuring a well known company on their poster provides viewers because some fans might recognise the company if they are into these types of films (Bollywood). This is a poster of an Indian movie (Bollywood) which features a story directed by the same person whom directed “Tanu Weds Manu” which is a 2006 romance film rated 6.6/10 on IMBD. The font on “Tanu Weds Manu” is relatively larger than the font at the beginning in order to make it more noticeable and sound louder than the “From the director” sentence. People who enjoyed the previous movie, are more likely to watch this movie as they recognise the name of the movie they liked. The credits are placed at the bottom of the poster, which is typical. However, the font for the names of the producers are highlighted by being a larger font than the rest of the letters. They are larger because it makes them stand out from the clutch of words. Additionally, if any of the viewers like or know these names, they will more likely watch the film.
  • 4. Perfume: The Story of a Murderer (2006) The poster states that it is made from the director of “Run Lola Run” which is a highly rated film on IMBD (7.8/10), according to the website Run Lola Run was based on a screenplay by German director and screenwriter Tom Tykwer which states so on the poster but it doesn’t state his name. Therefore, “Perfume: The Story of a Murderer” was also directed by Tom Tykwer. This director and screenwriter is clearly well known story writer but the poster has chosen to include the movie title and “Best selling novel” instead of his name because the movie might be better known by people than the person himself. The effect that it has on the viewers is that if they liked the previous film or know the director, they will more likely watch the film. The audience also know that it’s a mystery/crime film due to the title and the title of “Run Lola Run” and the title of this particular film.
  • 5. Safe Haven (2013) Relativity Media is a film company that distributed and structured financing for at least 200 motion pictures. This company earned 60 Oscar nominations, therefore it’s extremely well known. Featuring its logo on the poster might provide more views because people are familiar with this Hollywood company and believe that the quality of the film might be good due to this little detail. Films who worked with this company feature its logo in the posters. The cast names are written right above the title “Safe Heaven” which is Julianne Hough and Josh Duhamel. According to IMBD the actress is in top 500 and the actor is in top 500. Moreover, these two actors are playing lead roles and are on the poster. People who are fans of either one or both of them are more likely going to watch a film as these cast members already have their own fan base. The Notebook is an original, successful and well known romance film which was rated 7.9 by IMBD. Mentioning “The Notebook” is a good strategy in order to build up target audience who are into romance and expect to see another romantic movie. “Dear John” also share similar genres – Drama and Romance. Featuring two films/novels get this movie a huge amount of audience.