1. By Indya Clayton

2. Conventional Content
All film openings have a universal structure of content.
What I have noticed is that most of my film openings
include:
 Idents
 Titles
 Credits
 An opening scene
 Sound

3. Idents
 Idents have been used in these film openings to inform
the audience on the studios that produced or had
associations with the production of the film.
 They establish authority and sets the standard of the
film straightaway.
 Idents are usually accompanied by sound effects and
have some sort of animation effect when they appear.

4. Titles
 The titles used in these films are usually enhanced
by the use of sound effects and bold typography
styles. This is so that they are easily seen and the
viewer knows what they are watching.
 The title effects establishes the tone of the film.
 The information of the titles used are usually
credits so actors/actresses’ names as well as
directors and editors etc.
 Also, titles of studios are used as well as idents to
emphasise the studios impact on the film.

5. Credits
 I have noticed that the credits used in film
openings are presented one by one or in groups of
a maximum 3. This is perhaps to make the credits
unmissable for the viewer.
 Some opening credits in films are accompanied by
sound and some are not.
 Some credits have animated effects to set the tone
of the film for example in Insidious especially.

6. Opening Scene
 Most of these film openings have an opening scene
which is used to establish part of the narrative of the
film.
 These opening consist of key characters and key
locations to establish a specific reading.

7. Sound
 The sound used in these film openings varies from
each genre.
 Sound is overall used to create mood/atmosphere
through sound effects of titles and incidental music.

8. Creating the Correct Mood
Film openings create mood through the use of sound
especially as it sets a tone of the film from the very
beginning immediately establishing the film’s mood.
The typography of titles helps create the correct mood
which communicates to the viewer the genre of film as
well as the narrative

9. Technical Construction
 Film openings have been technically constructed in a
way that conveys the right tone/atmosphere, narrative
and location to the audience.
 By constructing titles, idents, sound, opening scenes
and credits together, the audience view a film opening
that is successful in grabbing their attention.