A film distributor is responsible for marketing, financing, and distributing films. The distribution process involves acquiring rights to films, financing prints and advertising, organizing promotional activities, and negotiating with exhibitors to select which cinemas will show the films. The six major film distributors are Warner Bros, Walt Disney, Sony Pictures, 20th Century Fox, Paramount Pictures, and Universal, all of which have total box office values over $20 billion. Disney is considered the most powerful due to its beloved brand, record label that provides music for its films, and highest average box office value per film.