Sabin Sadasivan conducted a market survey to determine how people learn about new product advertisements. The survey covered shampoo, mosquito repellent, fertilizer, and rat poison. It found that for shampoo, mosquito repellent, and rat poison, people primarily learn about new products through television advertisements, then friends, and retailers. For fertilizer, people learn through the agricultural department, call centers, and retailers. The survey provided useful information on the media channels that are most effective for raising awareness of different types of products.

1. Submitted by Sabin sadasivan
Roll no 26
Second semester MBA
Submitted to Sudeep chandramana
Head of the department of macfast

2. market survey to find out the sources through which people come across the
new advertisement for the following products:
a) shampoo b. mosquito repellent c. Fertilizer d. rat poison
b) survey will be benefical in finding out media through which people get to know
about the product
c) the consumption pattern of the people

3. shampoo Mosquito
repellent
fertilizers Rat poison
Sources of
advertisement
and news
about the
product
Television
advertisement,
friends
Television
advertisement,
retailers
Krishi bhavan ,
Kissan call
center,retailers
retailer
products Pantene,
sunsilk,
Goodnight,
mortein ,all out
100 100, 500
500

4. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: soophi basheer
b. Age: 22 yrs

5. c. Sex: Male Female
d. location vattakkudiyil(H) pallarimangalam p.o kothamangalam,
e. Occupation: sales manager of melam curry powder
•Which of the following product do you ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friends
organization (super retail store)

6. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: manoj m
b. Age: 22 yrs

7. c. Sex: Male Female
d. location vandiperiyar, idukki
e. Occupation : student
•Which of the following product do you consume?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

8. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: kiran p j
b. Age: 26 yrs

9. c. Sex: Male Female
d. location: nagampadam, kottayam
e. Occupation: business man
•Which of the following product do you consume?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

10. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: sandeep k.s
b. Age: 30 yrs

11. c. Sex: Male Female
d. Location meenachin P.O pala
e. Occupation : accountant at Labour India publication
•Which of the following product you use consume ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

12. I, Sabin Sadasivan a student of macfast college
, of MBA course of MG University, would like to ask a few
questions as a part of my marketing project. I request you to
kindly answer them honestly and accurately for the market
survey. I assure you that the information given by you will be
kept extremely confidential. The information provided by you
will be kept strictly confidential and will be used only for
academic purpose only. Thanking you in advance for your
cooperation.
Customer Personal Data:
•Name: abin francis
b. Age: 25 yrs

13. c. Sex: Male Female
d. Location marangattupilly P.O kottayam
e. Occupation student
•Which of the following product do you consume?
a.Shampoo b . Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

14. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: anil p mani
b. Age: 40 yrs

15. c. Sex: Male Female
d. Location palakkad
e. Occupation market manager at innovation experience
•Which of the following product do you consume ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

16. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: ann mary
b. Age: 25 yrs

17. c. Sex: Male Female
d. Location Kuninji P.O ,Idukki
e. Occupation housewife
•Which of the following product do you ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

18. I, Sabin Sadasivan a student of macfast college , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: kichu anil
b. Age: 25 yrs

19. c. Sex: Male Female
d. location
e. Occupation
•Which of the following product do you consume ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

20. I, Sabin Sadasivan a student of macfast college , of MBA course
of MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: bijoy mathew
b. Age: 26 yrs

21. c. Sex: Male Female
d. Location cherpunkal kottayam
e. Occupation student
•Which of the following product do you consume ?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the
product news and advertisement ?
Television newspaper retailer friend
organization retailers

22. I, Sabin Sadasivan a student of macfast colleg , of MBA course of
MG University, would like to ask a few questions as a part of my
marketing project. I request you to kindly answer them honestly and
accurately for the market survey. I assure you that the information given
by you will be kept extremely confidential. The information provided by
you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name:manu .p
b. Age: 33 yrs

23. c. Sex: Male Female
d. Location Ernakulam
e. Occupation sales person
•Which of the following product do you consume?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the product news and
advertisement ?
Television newspaper retailer friend
organization

24. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,
would like to ask a few questions as a part of my marketing project. I request you to
kindly answer them honestly and accurately for the market survey. I assure you that
the information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
•Name: Anjana M
b. Age: 24 yrs

25. c. Sex: Male Female
d. Location Ettumanoor
e. Occupation Teacher
•Which of the following product do you consume?
a. Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
•As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

26. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,
would like to ask a few questions as a part of my marketing project. I request you to
kindly answer them honestly and accurately for the market survey. I assure you that
the information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
Name: anju eapen
b. Age: 29 yrs

27. c. Sex: Male Female
d. Location Thrissur
e. Occupation government employee
Which of the following product do you consume ?
Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

28. I, Sabin Sadasivan a student of macfast college , of MBA course of MG
University, would like to ask a few questions as a part of my marketing project. I
request you to kindly answer them honestly and accurately for the market survey. I
assure you that the information given by you will be kept extremely confidential. The
information provided by you will be kept strictly confidential and will be used only for
academic purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
Name tom .k. george
b. Age: 23 yrs

29. c. Sex: Male Female
d. Location Thellakom P.O ,kottayam
e. Occupation student
Which of the following product do you consume?
Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

30. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG
University, would like to ask a few questions as a part of my marketing project. I
request you to kindly answer them honestly and accurately for the market survey. I
assure you that the information given by you will be kept extremely confidential. The
information provided by you will be kept strictly confidential and will be used only for
academic purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
Name: tony thomas
b. Age: 30 yrs

31. c. Sex: Male Female
d. Location Ernakulam
e. Occupation Accountant
Which of the following product do you consume?
Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

32. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG
University, would like to ask a few questions as a part of my marketing project. I
request you to kindly answer them honestly and accurately for the market survey. I
assure you that the information given by you will be kept extremely confidential. The
information provided by you will be kept strictly confidential and will be used only for
academic purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
a.Name: prince jacob
b. Age: 35 yrs

33. c. Sex: Male Female
d. Location thiruvalla
e. Occupation Entrepeneur
Which of the following product do you consume ?
Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

34. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,
would like to ask a few questions as a part of my marketing project. I request you to
kindly answer them honestly and accurately for the market survey. I assure you that
the information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
Name: sajan john
b. Age: 35yrs

35. c. Sex: Male Female
d. Location kottayam
e. Occupation government employee
Which of the following product do you consume ?
a.Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

36. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,
would like to ask a few questions as a part of my marketing project. I request you to
kindly answer them honestly and accurately for the market survey. I assure you that
the information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer Personal Data:
Name: shyam philip
b. Age: 23 yrs

37. c. Sex: Male Female
d. Location kottayam
e. Occupation government employee
Which of the following product do you consume?
Shampoo b. Mosquito repellent c. Fertilizer
d. Rat poison
As a customer from which sources did you come to know about the product news
and advertisement ?
Television newspaper retailer friend
organization

38. THE MARKET SURVEY CONDUCTED WAS AMONG PEOPLE IN
DIFFERENT LOCATION WHICH WAS HELPFUL IN KNOWING
THE SOURCES OR MEDIA THROUGH WHICH THE PEOPLE
GET TO KNOW ABOUT THE PRODUCT . FROM THE
SURVEY(IN THE CASE OF SHAMPOO, RAT POISON AND
MOSQUITO REPELLENT) WE ARE ABLE TO KNOW THAT
PEOPLE GET TO KNOW ABOUT THE PRODUCT MOSTLY IS
TELEVISION ADVERTISEMENT, THEN COME TO PEOPLE TO
PEOPLE COMMUNICATION AND ALSO THE RETAIL OUTLET.
FERTILIZER PRODUCT NEWS OR ADVERTISEMENT WAS
COMMUNICATED THROUGH KISSAN CALL CENTERS ,KRISHI
BHAVAN AND RETAIL OUTLETS .
conclusion

39. SO WITH THIS TYPE OF SURVEYS COMPANIES CAN FOCUS
ON WHICH MEDIA SHOULD BE USED FOR EFFECTIVE
ADVERTISING OF A PRODUCT. DIFFERENT PRODUCTS
REQUIRE DIFFERENT MEDIA OF ADVERTISEMENT. FOR
EXAMPLE JEWELLARY ADVERTISEMENT MOSTLY TAKE PLACE
THROUGH TELEVISION AND NEWSPAPER ADVERTISEMENT
THE MOST POPULAR MEDIA AMONG YOUNGER IS
TELEVISION AND PEOPLE TO PEOPLE ADVERTISEMENT ,
ANOTHER RISING TREND IS THE INTERNET MEDIA WHICH
CAN BE USED FOR ADVERTISEMENT. AS INDIAN
POPULATION IS A YOUNG POPULATION WHERE THE MAJOR
OF THE POPULATION BELOW 35 YEARS OF AGE.