Zara Hoffman presented survey results on fiction preferences. The survey found that fantasy was the most popular genre at 23%. It also found that most people prefer print books or have no preference to eBook or print format. When buying eBooks, 65% of people purchase them from Amazon compared to other stores. Regarding chapter elements, most people prefer chapter names over numbers, have no preference on multiple points of view but those who do prefer them, and want each point of view to have its own chapter. The preferred chapter length is 5-10 pages.