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Fiama Di Wills
BY
MOHIT BHAT
Beautiful
you,today,tomorrow
Segmenting
• Young people
• Middle class wants premium experience
• Natural element seekers
• Skin conscious
Target
For modern aware customers who
want themselves feel alive and
beautiful.
Presentable & confident all time
People who want Premium product
in affordable price.
Positioning
• In Mind Of customers as
product produced from
NATURE+SCIENCE which
cares the skin.
• Stylish Packaging for making
it feels like a premium
category in affordable price.
Natural content
Chemical
Common
Packaging
Innovative
Design/packaging
* Fiama Di
Wills
* LUX
* Dettol
Thankyou

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Fiama di wills- Mohit Bhat