The document discusses legal and ethical guidelines for advertising. It states that marketing communications should avoid causing serious or widespread offense, particularly regarding race, religion, gender, sexual orientation, disability, or age. Offense will be judged based on context, audience, product, and standards. While some advertisements may be distasteful, they do not necessarily breach the rules. Marketers should consider public sensitivities when using potentially offensive material. The fact that a product offends some people does not in itself constitute a breach of the advertising code.