SlideShare a Scribd company logo
www.thensmc.com
Changing  behaviours  – lessons  from  the  field
Who  are  we?
P  =  S&K  +  I  C  +  M&I  +  Env
Behaviour  change  equation
P  =  C&C  +  C  I  +  M  +  Env
Lessons  from  the  field
1. Behavioural insights  -­ isn’t  just  behavioural economics
Proposed  Definitions
‘PHE  are  using  the  latest  evidence  in  behavioural  insights  with  links  to  
new  technology  to  improve  people’s  health’
• “Behavioural  science”
-­ the  application  and  testing  of  theoretically  founded  hypotheses  through  systematic  
investigation  of  behaviour  and  associated  factors.
• “Behaviour  change”
-­ systematically  identifying  and  applying  stimuli  to  change  behaviour
-­ a  change  in  an  outcome  behaviour  resulting  from  a  planned  intervention
-­ wide-­ranging:  includes  all  types  of  theories  and  interventions
• “Behavioural  insights”
-­ the  application  of  behavioural  science  to  policy  and  practice  with  a  focus  on  (but  not  
exclusively)  “automatic”  processes Source:  Behavioural  Insights  Team
Behavioural  insights:  system  1  or  2
Donuts!Medicare!
The  NSMC’s  Benchmark  Criteria
1. Customer  orientation
2. Clear  behavioural  goals
3. Developing  ‘insight’
4. Audience  segmentation  
5. Theory  based
6. Competition
7. Exchange
8. Methods  mix
Lessons  from  the  field
1. Behavioural insights  -­ isn’t  just  behavioural economics
2. Importance  of  long  term  strategies
Long  term  strategies
It is everybody’s business.
Towards A Healthier Virgin Islands
Lessons  from  the  field
1. Behavioural insights  -­ isn’t  just  behavioural economics
2. Importance  of  national  long  term  strategies
3. Applying  national  strategies  locally
Applying  national  strategies  locally
Lessons  from  the  field
1. Behavioural insights  -­ isn’t  just  behavioural economics
2. Importance  of  national  long  term  strategies
3. Applying  national  strategies  locally
4. Importance  of  local  knowledge  and  sustainability
Importance  of  local  knowledge
Lessons  from  the  field
1. Behavioural insights  -­ isn’t  just  behavioural economics
2. Importance  of  national  long  term  strategies
3. Applying  national  strategies  locally
4. Importance  of  local  knowledge  and  sustainability
5. Evidence  based  – what  is  your  evidence  base?
What  is  your  evidence  base?
P  =  S&K  +  I  C  +  M&I  +  Env
P  =  C&C  +  C  I  +  M  +  Env
Behaviour  change  equation
www.thensmc.com
Thank  you  for  listening
www.thensmc.com

More Related Content

What's hot

Evidence in to practice through IMPACTE groups
Evidence in to practice through IMPACTE groupsEvidence in to practice through IMPACTE groups
Evidence in to practice through IMPACTE groups
Anne Gray
 
Coping with change for a sustainable future
Coping with change for a sustainable futureCoping with change for a sustainable future
Coping with change for a sustainable future
Nuffield Trust
 
More presentation slides
More presentation slidesMore presentation slides
More presentation slides
dougandshan
 
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
CesToronto
 
Evidence Based Practice
Evidence Based PracticeEvidence Based Practice
Evidence Based Practice
Suzie Martin
 
NSF Smart and Connected Health Visioning Meeting
NSF Smart and Connected Health Visioning MeetingNSF Smart and Connected Health Visioning Meeting
NSF Smart and Connected Health Visioning Meeting
Sherry Pagoto
 
Improving clinical services: no magic bullet... some things work better than ...
Improving clinical services: no magic bullet... some things work better than ...Improving clinical services: no magic bullet... some things work better than ...
Improving clinical services: no magic bullet... some things work better than ...
NIHR CLAHRC West Midlands
 
People matter: Changing business behaviour in use of energy, Prof. Robert Met...
People matter: Changing business behaviour in use of energy, Prof. Robert Met...People matter: Changing business behaviour in use of energy, Prof. Robert Met...
People matter: Changing business behaviour in use of energy, Prof. Robert Met...
EuropeanPaper
 
Research Policies in Asia Pacific: London Book Fair 2017
Research Policies in Asia Pacific: London Book Fair 2017Research Policies in Asia Pacific: London Book Fair 2017
Research Policies in Asia Pacific: London Book Fair 2017
Lyndsey Dixon
 
Simtegr8 presentation patient workshops 7 days
Simtegr8 presentation patient workshops 7 daysSimtegr8 presentation patient workshops 7 days
Simtegr8 presentation patient workshops 7 days
Marianne Bamkin
 
Developing Learning and Teaching in Higher Education: What have we learned?
Developing Learning and Teaching in Higher Education: What have we learned?Developing Learning and Teaching in Higher Education: What have we learned?
Developing Learning and Teaching in Higher Education: What have we learned?
Health Sciences and Practice Subject Centre, Higher Education Academy
 
5 Steps for Creating Learning Habits!
5 Steps for Creating Learning Habits!5 Steps for Creating Learning Habits!
5 Steps for Creating Learning Habits!
Marian Willeke
 
Research into parenting programmes: evidence-based policy or what?
Research into parenting programmes: evidence-based policy or what?Research into parenting programmes: evidence-based policy or what?
Research into parenting programmes: evidence-based policy or what?
Mike Blamires
 
Lessons Learned
Lessons Learned 	Lessons Learned
Lessons Learned
flasco_org
 

What's hot (14)

Evidence in to practice through IMPACTE groups
Evidence in to practice through IMPACTE groupsEvidence in to practice through IMPACTE groups
Evidence in to practice through IMPACTE groups
 
Coping with change for a sustainable future
Coping with change for a sustainable futureCoping with change for a sustainable future
Coping with change for a sustainable future
 
More presentation slides
More presentation slidesMore presentation slides
More presentation slides
 
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
CES Toronto 2013 Engaging Practitioners in Evaluation using the Risk Based Co...
 
Evidence Based Practice
Evidence Based PracticeEvidence Based Practice
Evidence Based Practice
 
NSF Smart and Connected Health Visioning Meeting
NSF Smart and Connected Health Visioning MeetingNSF Smart and Connected Health Visioning Meeting
NSF Smart and Connected Health Visioning Meeting
 
Improving clinical services: no magic bullet... some things work better than ...
Improving clinical services: no magic bullet... some things work better than ...Improving clinical services: no magic bullet... some things work better than ...
Improving clinical services: no magic bullet... some things work better than ...
 
People matter: Changing business behaviour in use of energy, Prof. Robert Met...
People matter: Changing business behaviour in use of energy, Prof. Robert Met...People matter: Changing business behaviour in use of energy, Prof. Robert Met...
People matter: Changing business behaviour in use of energy, Prof. Robert Met...
 
Research Policies in Asia Pacific: London Book Fair 2017
Research Policies in Asia Pacific: London Book Fair 2017Research Policies in Asia Pacific: London Book Fair 2017
Research Policies in Asia Pacific: London Book Fair 2017
 
Simtegr8 presentation patient workshops 7 days
Simtegr8 presentation patient workshops 7 daysSimtegr8 presentation patient workshops 7 days
Simtegr8 presentation patient workshops 7 days
 
Developing Learning and Teaching in Higher Education: What have we learned?
Developing Learning and Teaching in Higher Education: What have we learned?Developing Learning and Teaching in Higher Education: What have we learned?
Developing Learning and Teaching in Higher Education: What have we learned?
 
5 Steps for Creating Learning Habits!
5 Steps for Creating Learning Habits!5 Steps for Creating Learning Habits!
5 Steps for Creating Learning Habits!
 
Research into parenting programmes: evidence-based policy or what?
Research into parenting programmes: evidence-based policy or what?Research into parenting programmes: evidence-based policy or what?
Research into parenting programmes: evidence-based policy or what?
 
Lessons Learned
Lessons Learned 	Lessons Learned
Lessons Learned
 

Similar to FFAS Paris Conference - 26 October 2017

CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
John Mauremootoo
 
KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
KTIS Webinar 3: Who needs to do what, differently, to promote implementation? KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
Canadian Patient Safety Institute
 
65 muster2014 Briggs
65 muster2014 Briggs65 muster2014 Briggs
65 muster2014 Briggs
Muster2014
 
A theoretical framework to assess implementation fidelity of adaptive public...
A theoretical framework to assess implementation fidelity of adaptive  public...A theoretical framework to assess implementation fidelity of adaptive  public...
A theoretical framework to assess implementation fidelity of adaptive public...
valéry ridde
 
External Validity and Mechanism Mapping
External Validity and Mechanism MappingExternal Validity and Mechanism Mapping
External Validity and Mechanism Mapping
Michael-Paul James
 
The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...
Professor Jim McManus AFBPsS,FFPH,CSci, FRSB, CPsychol
 
1 senior training assessment-11th march 2022
1 senior training assessment-11th march 20221 senior training assessment-11th march 2022
1 senior training assessment-11th march 2022
FinnianShardlow
 
Session 4 logic models and indicators
Session 4   logic models and indicatorsSession 4   logic models and indicators
Session 4 logic models and indicators
Indonesia Infrastructure Initiative
 
UCSF CTSI Implementation Science Training and Support: Activities and Impacts
UCSF CTSI Implementation Science Training and Support: Activities and Impacts UCSF CTSI Implementation Science Training and Support: Activities and Impacts
UCSF CTSI Implementation Science Training and Support: Activities and Impacts
UCLA CTSI
 
Implementation Strategies & Outcomes: Advancing the Science
Implementation Strategies & Outcomes: Advancing the ScienceImplementation Strategies & Outcomes: Advancing the Science
Implementation Strategies & Outcomes: Advancing the Science
HopkinsCFAR
 
Webinar 4: Identifying barriers and enablers, and determinants, in theory
Webinar 4: Identifying barriers and enablers, and determinants, in theory 	     Webinar 4: Identifying barriers and enablers, and determinants, in theory
Webinar 4: Identifying barriers and enablers, and determinants, in theory
Canadian Patient Safety Institute
 
Evidence based practice power
Evidence based practice powerEvidence based practice power
Evidence based practice power
Mahmoud Shaqria
 
Presentation unit 02.ppt slides share of research methodology
Presentation unit 02.ppt slides share of research methodologyPresentation unit 02.ppt slides share of research methodology
Presentation unit 02.ppt slides share of research methodology
waseemstat111
 
Webinar 5: Identifying barriers and enablers, and determinants, in practice
Webinar 5: Identifying barriers and enablers, and determinants, in practiceWebinar 5: Identifying barriers and enablers, and determinants, in practice
Webinar 5: Identifying barriers and enablers, and determinants, in practice
Canadian Patient Safety Institute
 
Research in the CGIAR: An urgent need for systems analysis and more integrati...
Research in the CGIAR: An urgent need for systems analysis and more integrati...Research in the CGIAR: An urgent need for systems analysis and more integrati...
Research in the CGIAR: An urgent need for systems analysis and more integrati...
ILRI
 
judith dyson collaborative launch
judith dyson collaborative launchjudith dyson collaborative launch
judith dyson collaborative launch
NHS Improving Quality
 
Project Work on fast food restaurants
Project Work on fast food restaurantsProject Work on fast food restaurants
Project Work on fast food restaurants
gulab sharma
 
1 senior training dt&dns_11th march 2022
1 senior training dt&dns_11th march 20221 senior training dt&dns_11th march 2022
1 senior training dt&dns_11th march 2022
FinnianShardlow
 
Spread methodology presentation - Innovation Forum, 19 November 2015
Spread methodology presentation - Innovation Forum, 19 November 2015Spread methodology presentation - Innovation Forum, 19 November 2015
Spread methodology presentation - Innovation Forum, 19 November 2015
Health Innovation Wessex
 
Webinar 6: Selecting strategies and techniques best suited to address barrier...
Webinar 6: Selecting strategies and techniques best suited to address barrier...Webinar 6: Selecting strategies and techniques best suited to address barrier...
Webinar 6: Selecting strategies and techniques best suited to address barrier...
Canadian Patient Safety Institute
 

Similar to FFAS Paris Conference - 26 October 2017 (20)

CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
CPS planning, monitoring & evaluation seminar John Mauremootoo 2013 05-10
 
KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
KTIS Webinar 3: Who needs to do what, differently, to promote implementation? KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
KTIS Webinar 3: Who needs to do what, differently, to promote implementation?
 
65 muster2014 Briggs
65 muster2014 Briggs65 muster2014 Briggs
65 muster2014 Briggs
 
A theoretical framework to assess implementation fidelity of adaptive public...
A theoretical framework to assess implementation fidelity of adaptive  public...A theoretical framework to assess implementation fidelity of adaptive  public...
A theoretical framework to assess implementation fidelity of adaptive public...
 
External Validity and Mechanism Mapping
External Validity and Mechanism MappingExternal Validity and Mechanism Mapping
External Validity and Mechanism Mapping
 
The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...
 
1 senior training assessment-11th march 2022
1 senior training assessment-11th march 20221 senior training assessment-11th march 2022
1 senior training assessment-11th march 2022
 
Session 4 logic models and indicators
Session 4   logic models and indicatorsSession 4   logic models and indicators
Session 4 logic models and indicators
 
UCSF CTSI Implementation Science Training and Support: Activities and Impacts
UCSF CTSI Implementation Science Training and Support: Activities and Impacts UCSF CTSI Implementation Science Training and Support: Activities and Impacts
UCSF CTSI Implementation Science Training and Support: Activities and Impacts
 
Implementation Strategies & Outcomes: Advancing the Science
Implementation Strategies & Outcomes: Advancing the ScienceImplementation Strategies & Outcomes: Advancing the Science
Implementation Strategies & Outcomes: Advancing the Science
 
Webinar 4: Identifying barriers and enablers, and determinants, in theory
Webinar 4: Identifying barriers and enablers, and determinants, in theory 	     Webinar 4: Identifying barriers and enablers, and determinants, in theory
Webinar 4: Identifying barriers and enablers, and determinants, in theory
 
Evidence based practice power
Evidence based practice powerEvidence based practice power
Evidence based practice power
 
Presentation unit 02.ppt slides share of research methodology
Presentation unit 02.ppt slides share of research methodologyPresentation unit 02.ppt slides share of research methodology
Presentation unit 02.ppt slides share of research methodology
 
Webinar 5: Identifying barriers and enablers, and determinants, in practice
Webinar 5: Identifying barriers and enablers, and determinants, in practiceWebinar 5: Identifying barriers and enablers, and determinants, in practice
Webinar 5: Identifying barriers and enablers, and determinants, in practice
 
Research in the CGIAR: An urgent need for systems analysis and more integrati...
Research in the CGIAR: An urgent need for systems analysis and more integrati...Research in the CGIAR: An urgent need for systems analysis and more integrati...
Research in the CGIAR: An urgent need for systems analysis and more integrati...
 
judith dyson collaborative launch
judith dyson collaborative launchjudith dyson collaborative launch
judith dyson collaborative launch
 
Project Work on fast food restaurants
Project Work on fast food restaurantsProject Work on fast food restaurants
Project Work on fast food restaurants
 
1 senior training dt&dns_11th march 2022
1 senior training dt&dns_11th march 20221 senior training dt&dns_11th march 2022
1 senior training dt&dns_11th march 2022
 
Spread methodology presentation - Innovation Forum, 19 November 2015
Spread methodology presentation - Innovation Forum, 19 November 2015Spread methodology presentation - Innovation Forum, 19 November 2015
Spread methodology presentation - Innovation Forum, 19 November 2015
 
Webinar 6: Selecting strategies and techniques best suited to address barrier...
Webinar 6: Selecting strategies and techniques best suited to address barrier...Webinar 6: Selecting strategies and techniques best suited to address barrier...
Webinar 6: Selecting strategies and techniques best suited to address barrier...
 

Recently uploaded

NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPTNURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
blessyjannu21
 
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
rightmanforbloodline
 
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSONNEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
SHAMIN EABENSON
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
gjsma0ep
 
geriatric changes in endocrine system.pdf
geriatric changes in endocrine system.pdfgeriatric changes in endocrine system.pdf
geriatric changes in endocrine system.pdf
Yes No
 
The Importance of Black Women Understanding the Chemicals in Their Personal C...
The Importance of Black Women Understanding the Chemicals in Their Personal C...The Importance of Black Women Understanding the Chemicals in Their Personal C...
The Importance of Black Women Understanding the Chemicals in Their Personal C...
bkling
 
Pneumothorax and role of Physiotherapy in it.
Pneumothorax and role of Physiotherapy in it.Pneumothorax and role of Physiotherapy in it.
Pneumothorax and role of Physiotherapy in it.
Vishal kr Thakur
 
National Rural Health Mission(NRHM).pptx
National Rural Health Mission(NRHM).pptxNational Rural Health Mission(NRHM).pptx
National Rural Health Mission(NRHM).pptx
Jyoti Chand
 
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdfchatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
marynayjun112024
 
Hypotension and role of physiotherapy in it
Hypotension and role of physiotherapy in itHypotension and role of physiotherapy in it
Hypotension and role of physiotherapy in it
Vishal kr Thakur
 
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
xkute
 
一比一原版(USF毕业证)旧金山大学毕业证如何办理
一比一原版(USF毕业证)旧金山大学毕业证如何办理一比一原版(USF毕业证)旧金山大学毕业证如何办理
一比一原版(USF毕业证)旧金山大学毕业证如何办理
40fortunate
 
Management of Post Operative Pain: to make doctors conscious about the benefi...
Management of Post Operative Pain: to make doctors conscious about the benefi...Management of Post Operative Pain: to make doctors conscious about the benefi...
Management of Post Operative Pain: to make doctors conscious about the benefi...
Nilima65
 
GIT BS.pptx about human body their structure and
GIT BS.pptx about human body their structure andGIT BS.pptx about human body their structure and
GIT BS.pptx about human body their structure and
MuzafarBohio
 
Friendly Massage in Ajman - Malayali Kerala Spa Ajman
Friendly Massage in Ajman - Malayali Kerala Spa AjmanFriendly Massage in Ajman - Malayali Kerala Spa Ajman
Friendly Massage in Ajman - Malayali Kerala Spa Ajman
Malayali Kerala Spa Ajman
 
Sexual Disorders.gender identity disorderspptx
Sexual Disorders.gender identity  disorderspptxSexual Disorders.gender identity  disorderspptx
Sexual Disorders.gender identity disorderspptx
Pupayumnam1
 
muscluskeletal assessment...........pptx
muscluskeletal assessment...........pptxmuscluskeletal assessment...........pptx
muscluskeletal assessment...........pptx
RushikeshHange1
 
Vicarious movements or trick movements_AB.pdf
Vicarious movements or trick movements_AB.pdfVicarious movements or trick movements_AB.pdf
Vicarious movements or trick movements_AB.pdf
Arunima620542
 
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
DrDevTaneja1
 
nurs fpx 4050 assessment 4 final care coordination plan.pdf
nurs fpx 4050 assessment 4 final care coordination plan.pdfnurs fpx 4050 assessment 4 final care coordination plan.pdf
nurs fpx 4050 assessment 4 final care coordination plan.pdf
Carolyn Harker
 

Recently uploaded (20)

NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPTNURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPT
 
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...
 
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSONNEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
NEEDLE STICK INJURY - JOURNAL CLUB PRESENTATION - DR SHAMIN EABENSON
 
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
一比一原版(EUR毕业证)鹿特丹伊拉斯姆斯大学毕业证如何办理
 
geriatric changes in endocrine system.pdf
geriatric changes in endocrine system.pdfgeriatric changes in endocrine system.pdf
geriatric changes in endocrine system.pdf
 
The Importance of Black Women Understanding the Chemicals in Their Personal C...
The Importance of Black Women Understanding the Chemicals in Their Personal C...The Importance of Black Women Understanding the Chemicals in Their Personal C...
The Importance of Black Women Understanding the Chemicals in Their Personal C...
 
Pneumothorax and role of Physiotherapy in it.
Pneumothorax and role of Physiotherapy in it.Pneumothorax and role of Physiotherapy in it.
Pneumothorax and role of Physiotherapy in it.
 
National Rural Health Mission(NRHM).pptx
National Rural Health Mission(NRHM).pptxNational Rural Health Mission(NRHM).pptx
National Rural Health Mission(NRHM).pptx
 
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdfchatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
chatgptfornlp-230314021506-2f03f614.pdf. 21506-2f03f614.pdf
 
Hypotension and role of physiotherapy in it
Hypotension and role of physiotherapy in itHypotension and role of physiotherapy in it
Hypotension and role of physiotherapy in it
 
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
一比一原版(UoA毕业证)昆士兰科技大学毕业证如何办理
 
一比一原版(USF毕业证)旧金山大学毕业证如何办理
一比一原版(USF毕业证)旧金山大学毕业证如何办理一比一原版(USF毕业证)旧金山大学毕业证如何办理
一比一原版(USF毕业证)旧金山大学毕业证如何办理
 
Management of Post Operative Pain: to make doctors conscious about the benefi...
Management of Post Operative Pain: to make doctors conscious about the benefi...Management of Post Operative Pain: to make doctors conscious about the benefi...
Management of Post Operative Pain: to make doctors conscious about the benefi...
 
GIT BS.pptx about human body their structure and
GIT BS.pptx about human body their structure andGIT BS.pptx about human body their structure and
GIT BS.pptx about human body their structure and
 
Friendly Massage in Ajman - Malayali Kerala Spa Ajman
Friendly Massage in Ajman - Malayali Kerala Spa AjmanFriendly Massage in Ajman - Malayali Kerala Spa Ajman
Friendly Massage in Ajman - Malayali Kerala Spa Ajman
 
Sexual Disorders.gender identity disorderspptx
Sexual Disorders.gender identity  disorderspptxSexual Disorders.gender identity  disorderspptx
Sexual Disorders.gender identity disorderspptx
 
muscluskeletal assessment...........pptx
muscluskeletal assessment...........pptxmuscluskeletal assessment...........pptx
muscluskeletal assessment...........pptx
 
Vicarious movements or trick movements_AB.pdf
Vicarious movements or trick movements_AB.pdfVicarious movements or trick movements_AB.pdf
Vicarious movements or trick movements_AB.pdf
 
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...
 
nurs fpx 4050 assessment 4 final care coordination plan.pdf
nurs fpx 4050 assessment 4 final care coordination plan.pdfnurs fpx 4050 assessment 4 final care coordination plan.pdf
nurs fpx 4050 assessment 4 final care coordination plan.pdf
 

FFAS Paris Conference - 26 October 2017

  • 1. www.thensmc.com Changing  behaviours  – lessons  from  the  field
  • 3.
  • 4. P  =  S&K  +  I  C  +  M&I  +  Env Behaviour  change  equation P  =  C&C  +  C  I  +  M  +  Env
  • 5. Lessons  from  the  field 1. Behavioural insights  -­ isn’t  just  behavioural economics
  • 6. Proposed  Definitions ‘PHE  are  using  the  latest  evidence  in  behavioural  insights  with  links  to   new  technology  to  improve  people’s  health’ • “Behavioural  science” -­ the  application  and  testing  of  theoretically  founded  hypotheses  through  systematic   investigation  of  behaviour  and  associated  factors. • “Behaviour  change” -­ systematically  identifying  and  applying  stimuli  to  change  behaviour -­ a  change  in  an  outcome  behaviour  resulting  from  a  planned  intervention -­ wide-­ranging:  includes  all  types  of  theories  and  interventions • “Behavioural  insights” -­ the  application  of  behavioural  science  to  policy  and  practice  with  a  focus  on  (but  not   exclusively)  “automatic”  processes Source:  Behavioural  Insights  Team
  • 7. Behavioural  insights:  system  1  or  2 Donuts!Medicare!
  • 8. The  NSMC’s  Benchmark  Criteria 1. Customer  orientation 2. Clear  behavioural  goals 3. Developing  ‘insight’ 4. Audience  segmentation   5. Theory  based 6. Competition 7. Exchange 8. Methods  mix
  • 9. Lessons  from  the  field 1. Behavioural insights  -­ isn’t  just  behavioural economics 2. Importance  of  long  term  strategies
  • 10. Long  term  strategies It is everybody’s business. Towards A Healthier Virgin Islands
  • 11. Lessons  from  the  field 1. Behavioural insights  -­ isn’t  just  behavioural economics 2. Importance  of  national  long  term  strategies 3. Applying  national  strategies  locally
  • 13. Lessons  from  the  field 1. Behavioural insights  -­ isn’t  just  behavioural economics 2. Importance  of  national  long  term  strategies 3. Applying  national  strategies  locally 4. Importance  of  local  knowledge  and  sustainability
  • 14. Importance  of  local  knowledge
  • 15. Lessons  from  the  field 1. Behavioural insights  -­ isn’t  just  behavioural economics 2. Importance  of  national  long  term  strategies 3. Applying  national  strategies  locally 4. Importance  of  local  knowledge  and  sustainability 5. Evidence  based  – what  is  your  evidence  base?
  • 16. What  is  your  evidence  base?
  • 17. P  =  S&K  +  I  C  +  M&I  +  Env P  =  C&C  +  C  I  +  M  +  Env Behaviour  change  equation
  • 18. www.thensmc.com Thank  you  for  listening www.thensmc.com