3. Scope of Research
Globalization and WTO (World Trade Organization)
change the industry, market mechanism, socio-
economic life of people anywhere. The high
population growth rate and urbanization change the
dimensions of educational, social life and creates so
many social, political, trade problems.
All these problems need attention to find the
solution and safety measures for futures.
4. Research is the only way to handle these entire
problems at micro and macro levels. Researches
are conducted not only solve the currents
problems but provide a way to how to encounter
the problems in future. It is also a gate way to
utilize the resources effectively and develop
products to compete in the international markets.
6. i. Researches clarify targets and smartly utilization of
available resources:
Research determines which course of action is suitable,
when, where and why. The success of the plan is
depending on the way and time of execution.
e.g. if a manager is decide about advertisement
campaign and if the target is senior citizen, then it is
better to utilize print media and NEWS channels for
advertisement campaign if the target is teen age, then
use entertainment channels and internet.
7. ii. Research helps in streamlining the future plans:
Researches are effectively used in the development
of future plans and streamline the courses of action
to be taken which support the organization in
future.
e.g. A production manager needed information
about the taste and habits of the people concerned
and regularly shares with the production units or if
the executive wants to launch a new product in the
market, a careful marketing research about the
competitors, market strength and long run demand
is conducted before the arrival of the product in the
market.
8. iii. Research contribute in the decision making
process:
In the global era, business strategies and tactics
are change very quickly and for the survival of
a business institution, we need to take accurate
and quick decisions. Thus for accurate and
quick decisions, we needed information.
Research is the only tools which help the
manager in this regard.
9. iv. Research is add more knowledge to the management
team:
The Diagnosis process of problem and responsible
factors need thorough study and the suggestions
proposed for the implementation of a particular course
of action. The researcher it supports to evaluate at
every stage the implemented course of action and
communicate with the management team. This is not
only removing the discomfort of the manager but also
add more knowledge to the management team.
10. v. Research helps the academician and
teachers
It is an art of investigation and helpful to
design the academic contents according to
need, ability of the students of class
concerned.
11. Scientific Method
The scientific method is a standardized
technique that helps the researcher to
understand a phenomenon or problem,
making observations, gathering data, forming
theories, testing predictions and logically
interpreting the derived results.
12. Characteristics of Scientific Method
i. It is an orderly and systematic process.
ii. Scientists attempt to control external factors
that are not under direct investigation.
iii.Their findings are based on empirical
evidences.
iv.Findings of scientific methods can be
generalized.
v. Scientific methods are based on assumption or
hypothesis.
vi.They are basically to test the hypothesis.
13. Steps involved in Scientific Method
i. Make an observation
Observation consist receiving of information and develops
knowledge through our senses or record information using
scientific tools and instruments such as questionnaire,
interview, microscope, etc.
ii. Develop hypothesis
Develop hypothesis on the basis of observation. Hypothesis
is a testable statement that determines the answer of the
question before the experiment performed.
14. iii. Test the hypothesis
Controlled experiments are used to test a
hypothesis. A control experiment is an
experiment that tests only one factor at a time
by a control group is compared with an
experimental group. Variables are not change in
control group.
iv. Collect, organize and analyze the data
Data (recorded observations or measurements)
collected from experiments and analyzed by
using scientific procedures.
15. v. Draw conclusions
Scientists decide whether the results of the
experiments support a hypothesis or not
support a hypothesis. If the results not support
the hypothesis the scientist must find another
explanation for what they have observed.
vi. Communicate the results
The derived results must be communicated in
written form using simplest and easily
understandable language.
