Fettspielen.de is a leading online games portal in Germany launched in 2008. It has grown to 80,000 daily visitors and offers over 1,400 games without downloads required. The site draws a young audience with solid incomes. Advertising opportunities include banner ads, leaderboards, and in-game sponsorships/contests starting at EUR4 CPM. User metrics and advertising rates are presented.

1. 2010
Media Presentation
Fettspielen.de
David An
M.Sc. / Founder
Rumble Media GmbH
Tel. +49-(0)721.201802-11
Mobil: +49.171. 5230 184
Fax: +49-(0)721.201802-29
Skype: an_david
e-mail: david.an@rumblemedia.de
Kriegsstr. 5
76137 Karlsruhe
Germany

2. Overview Fettspielen.de

Fettspielen.de was launched in May 2008 and has become one of the leading
online games portals in the German market.

Social features like user rankings, highscore leader boards, profile pages,
friends list and casual multiplayer games give the site a unique competitive
edge.
Advantages

Games for every taste

Over 1400 games

Easy to learn

No download

No installation

No registration

No payment

Personal data

Social Features

Multiplayer Zone
2
Status: October 2009

3. Site Metrics
From zero daily visitors To 80'000 daily visitors
Monthly Statistics

30 Million Page Views

1'000'000 Unique Visitors

3 Million Visitors

98% German Speakers
Daily unique visitor statistics

40 Minutes

10 games played
May Source: Google Analytics Februar
2008 2010
3

4. User Demographics

Fettspielen.de audience is young, has a solid income and a relatively even
gender ratio

Highly relevant and attractive target audience for our advertisers
Age Percentage Household Income € Percentage
0-17 yrs 12% Up to 18`000 25%
18-24 yrs 19% 18`001 -27`000 22%
25-34 yrs 19% 27`001 – 36`000 16%
35-44 yrs 22% 36`001 – 54`000 17%
45-54 yrs 12% 54`001 – 72`000 8%
'55 + yrs 15% 72`001 + 3%
N.A. 8%
Gender Education Level Percentage
Percentage Mittelstufe 22%
Female 35% Mittlere Reife 40%
Male 65% Hochschulreife 26%
Studium 10%
N.A. 3% 4
Source: Nielsen Netratings August 2008

5. Media Product 1

Product: Medium Rectangle

Format: 300x250 / Flash Banner / Static Banner

Visibility: Start Page / Category Pages / Game Pages / Pre-Game / Search

CPM: 12 – 20 €
5

6. Media Product 2

Product: Leaderboard

Format: 728x90 / Flash Banner / Static Banner

Visibility: All Pages

CPM: 8 – 15 €
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7. Media Product 3

Product: Full Size Banner

Format: 468x60 / Flash Banner / Static Banner

Visibility: Games Pages

CPM: 4 €
7

8. Media Product 4

Product: (Wide) Skyscraper

Format: 120x600 or 160x600 / Flash Banner / Static Banner

Visibility: Enlarged Games Pages

CPM: 8 €
8

9. Media Product 5

Product: Homepage Block

Format: Full Screen Static Banner

Visibility: Start Page

CPM: 60 €
9

10. Media Product 6

Product: In-Game Sponsorships / Contests with Sweepstakes

Format: tbd.

Visibility: Games Pages

CPM: tbd
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