Bloxxter is a new multiplayer online game launched by Rumble Media on April 28, 2009. It is a Tetris-style game where up to 7 players can play simultaneously in real-time with the goal of outlasting other players. The game is browser-based and does not require software installation. It uses an ad-based revenue model and includes social features like chat, profiles, and leaderboards. Rumble Media operates other social gaming sites and sees Bloxxter and future games as a way to become a leading social gaming provider.