Fesbuk power
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Bryan Gan is a successful entrepreneur from Malaysia who founded OctoApp and represented Malaysia in Silicon Valley. He teaches a 5-step Facebook marketing formula that includes understanding your business, creating an engaging Facebook page, running targeted Facebook ads, optimizing campaigns, and increasing engagement. The method focuses on discovering customer needs, building credibility, delivering value, and making irresistible offers to attract fans and drive sales through the world's largest social network.
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Fesbuk power
- 2. ∗ Bryan Gan C.D. ∗ from Penang, Malaysia Graduating from a well‐known local Chinese medium Chung Ling High School, Bryan obtained an honor degree in Computer Science from Universiti Science of Malaysia (USM), Penang in 2002. ∗ Pengasas OctoApp salah seorang wakil malaysia ke Silicon Valley Siapa Bryan Gan
- 3. ∗ I BUILD MY OWN FACEBOOK COMMUNITY ∗ I CREATE MY CREDIBILITY BY ADDING VALUE TO MANY PEOPLE ∗ I GENERATE SALES AND PROFITS BY ASSISTING OTHERS ∗ I COMMUNICATE EFFECTIVELY ABOUT MY PRODUCT AND SERVICES ∗ I MAKE PEOPLE LIKE ME EVERYDAY Aku Janji Fesbuk Power
- 4. ∗ 5 LANGKAH FORMULA MEMBINA DAN MENAIKKAN PERNIAGAAN DI FACEBOOK 1. Step 1 1. Understanding Your Business 2. Process of selling 3. Redesign Product Plan 2. Step 2 1. Create page that sells 2. Page timeline 3. Manage your page MAGIC BULLET
- 5. Step3 1. Define target market 2. Create facebook ads 3. Campaign Budget Step 4 1. Optimize better result Step 5 1. What is Engagement 2. Influence to get Viral MAGIC BULLET
- 6. ∗ MEMAHAMI PERNIAGAAN ANDA ∗ PROSES JUALAN ∗ REDESIGN PERANCANGAN PRODUK STEP 1
- 7. ∗ SOALAN PERLU DI JAWAB ∗ APA PRODUK /SERVIS DI BERIKAN SEKARANG ∗ TARGET CUSTOMERS ∗ KENAPA ORANG NAK BELI PRODUK/SERVIS ∗ PESAING ∗ MACAMANA NAK BERSAING ∗ PROMOSI SEKARANG MEMAHAMI PERNIGAAN/PRODUK
- 8. ∗ Menjual produk ∗ Kebebasan r&D ∗ Control Quality ∗ Kreatif dan Innovative ∗ Own Packaging ∗ Positioning‐target customer ,distribution chanel ∗ Pricing ∗ Premium ∗ Non Premium JENIS PERNIAGAAN DAN KELEBIHAN
- 9. ∗ Menjual Servis ∗ Margin Tinggi hanya kos operasi ∗ Sentiasa improve perkhidmatan ∗ Jual Produk/Servis Orang lain ∗ Senang start ∗ Banyak pilihan JENIS PERNIAGAAN DAN KELEBIHAN
- 10. ∗ Continue R&D ∗ Asas Produk paling kukuh ∗ Listen Customer Feedback ∗ Identify Market potential ∗ Focus Customer Service ∗ Product Packaging ∗ Promotional Campaign lebih Kerap‐ Konsisten Ads ∗ Pilih Niche ∗ Produce Excellent result‐ Result Marketing ∗ Latest trend 10 Perkara Menjadikan Business Outstanding
- 11. ∗ Margin keuntungan yang tinggi >50% ∗ High Demand ∗ Increasing Demand ∗ Evergreen Product (Produk Sepanjang Zaman) ∗ Sentiasa di guna ∗ Model Produk berjaya ∗ Produk Sokongan ∗ Produk yang ada saingan ∗ Produk lahir dari minat mendalam ∗ Mulakan tanpa modal, guna teknologi 10 Kriteria memilih bisnes/produk
- 12. Customer Discovery (Cari pelanggan Dulu) Customer Validation(Testing untuk prove) Customer Grow (baru Mula Pengiklanan) Build Company Konsep Customer Development Model Cari balik jika taknak
- 13. ∗ Bertanya soalan mengetahui masalah ∗ Tambah Nilai ∗ Meminta referral ∗ Avoid ∗ Hard Selling ∗ Everyday promotion ∗ Banyak bercakap pasal diri sendiri Cara Baru Menjual
- 15. Expert Introduction ∗ We Specialize in (product or services) for (target customer) ∗ We have …….years of experience in the industry ∗ We use (kekuatan perniagaan/produk) to give (what kind of result)
- 16. ∗ Customer feedback form ∗ Smartphone immediate upload ∗ Follow up untuk result ∗ Facebook group communication ∗ Collect interview – audio‐video ∗ Active public event ∗ Real and sincere ∗ Asli ∗ Video coverage media ∗ Free sample untuk testimoni Membina Kreadibiliti
- 17. ∗ Watch out local monthly searches>1000 ∗ Other Business cross promot ∗ Low competition Kajian produk guna Google Keyword
- 18. ∗ Create page that Sells ∗ Page Timeline ∗ Manage your page Step 2
- 19. ∗ Asas ∗ Bina Brand Awareness ∗ Bina Komuniti Facebook Page
- 20. ∗ Brand Identity ∗ Apa bisnes anda (produk‐servis) ∗ Nilai yang disampaikan ∗ Guna gambar yang teruja ∗ Masukkan CTA‐ Call to Action ∗ Kurangkan Promotional text ∗ Profile picture ∗ Business identity ∗ Use logo/bisnes owner ∗ Design seragam dengan cover photo Kepentingan Cover photo dan profile picture
- 22. Spesifikasi Grafik Tambahan : 800x 800 px Fb Ads : 100x72 px
- 23. Contoh Heading First 90 character dalam status text Adalah power message . Akan di paparkan Pada promoted post dalam fb ads
- 24. ∗ Highlight –best post ∗ Pin to top – pengumuman‐offer ∗ Username page bila like>25 ∗ Important Setting page ∗ Username ∗ Allow people to post to page timeline ∗ Allow people to message ∗ Allow people to tag photo ∗ Appoint admin manage page Info lain
- 25. 1. Produk‐servis 2. Promosi 3. Tips‐info 4. Masalah pelanggan 5. Testimoni pelanggan 6. Gambar dengan pelanggan 7. New produk 8. Lawak‐post islamik‐kata‐kata semangat‐doa etc. Jenis Post
- 26. ∗ Bilangan max post sehari 6 ∗ 2 post menjual ∗ 4 post maklumat ∗ Post bergambar lebih Info lain
- 27. Statistik
- 28. Statistik
- 29. Statistik
- 30. ∗ Guna demografik dalam fb ads 1. Country 2. City 3. Age range 4. Jantina 5. Relationship status 6. Education level 7. Pekerjaan 8. Competitor brand 9. Special interes Step 3
- 31. 1. Page Likes 2. Brand Awareness 3. Landing page 4. Collect opt‐in database 5. Launch Promotion 6. Contest 7. E‐commerce Site Objektif Kempen FB Ads
- 33. Promoted Post
- 34. Pilih Audience
- 36. CPC atau CPM ∗ Cost per Click‐ CPC bila audience besar baru nak mula iklan ∗ Cost per Impression‐ CPM (1000x appear baru charge) ∗ Bila Audience kecil Targeted ∗ CPC>0.15 CPM>0.04 kempen ok
- 37. ∗ Optimize for better result 1. Fan gating 2. Use CPC (Small Audience 10k) 3. Segmentation 4. Create Multiple ads dalam satu campaign 5. Engaging Ads 6. Advertise to fans (10% budget) 7. Advertise Friends of Fans STEP 4
- 38. ∗ Measure CTR‐ stop yang tak perform ∗ Iklan 3 hari tak perform stop ∗ Fokus pada headline ∗ Gerila marketing 27x tengok post baru ada kesan ∗ 90 character pertama keluar dalam promoted post ∗ Baget ads RM100/week ∗ Dah kaya RM10000/month Tips
- 39. ∗ Fb Marketing – One‐One‐Many ∗ Mass Media‐ One‐Many Step 5
- 40. 5 Faktor Mempengaruhi Peminat ∗ Sentiasa cakap tentang pelangggan ∗ Pain‐ Fokus kepada fan dan kawan fans ∗ Pleasure –impian‐apa yang orang nak ∗ Excitement‐kenapa perlu beli,ambil gambar event,orang ramai ∗ Delight‐ make people happy,lawak jenaka,islamic post
- 41. ∗ Post during active hour ∗ Post photo with text and quote ∗ Post bout your customer ∗ Post about past event ∗ Post joke and funny photo ∗ Allowed people post on timeline ∗ Respon quickly fan comment ∗ Keep conversation going‐Question and answer ∗ Ask Open Question ∗ Fill in the blank Question 10 Strategi Engagement (post)
- 42. Page Insight
- 43. Page Insight
- 44. Page Insight Like UnLike Lebih ramai guna mobile sekarang Fb Ads
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