This document discusses how to feel close to customers and build strong customer relationships. It recommends listening to and engaging with customers, both internal and external. It also suggests delivering excellent customer service to turn customers into brand advocates, which can boost brand awareness among existing and new audiences. Building close customer relationships requires customer engagement through both verbal and physical interactions, as well as intellectual and emotional connections.

1. How to
feel close
to our
customers?

2. YA LOS ENCONTRÉ
¿Hacia dónde vamos?

3. react
Listenengage
&
Watch

4. Product
or Service?

5. external
customer
internal
customer
What do we are promising?
Fulfills the promise
ManageManage
customer
service
ADVERTISING
products
Got
Engaged!
what is happening??

6. You can deliver
better customer service
turn custormers into
powerful brand advocates
and super boost your
brand awareness
to existing and new audiences

7. HOW ARE we WORKING?
WEAREBreaking
THE RELATIONSHIP
BETWEEN OUR
CUSTOMERS

8. How to build it?
Customer engagement
acts
CUSTOMER
STAFFphysical
support
Tools &
Atmosphere
around the
service
Customer
Service &
Relation
between
customers
Verbal acts
Physical-indispensable acts
Intellectual acts
Waiting between sequences

9. Inseparability
Relations
during the
process
Intangibility
How can we
make a difference?
Heterogeneity
satisfactionCustomer’s

10. Value ChainPrimary Activities:
Support Activities:
Operations MKT ServiceInbound
logistics
Procurement, HR Management, Technology, Infrastructure
Outbound
Logistics

11. Your audience is already there
willingand
waiting
Where are you?

12. Gracias