Example of monthly social media reporting.

1. August 24th, 2016 Compiled by: Caitlyn Depp Date Range: 09/01/2016 - 09/30/2016
Platform Baseline Followers *Deliverables Performance
Facebook Likes New Likes Likes Posts Video Image Article Blog *Paid
Campaign
*Reach *Engagement Comments *Post Clicks
466 4 508 13 1 7 0 5 0 1,277 182 0 147
Twitter Followers New Followers Followers Tweets Video Image Article Blog *Paid
Campaign
Reach Engagement Retweets/
Favortites
*ProfileVisits
1,273 19 1,419 14 2 7 0 5 3,925 54 18/1 166
LinkedIn Followers New Followers Followers Posts Video Image Article Blog *Paid
Campaign
Reach Engagement Post Clicks
398 12 505 13 1 0 7 5 0 4,939 34 16
Instagram Followers New Followers Followers Posts Video Favorites Comments
129 41 322 8 2 751 62
YouTube Subscribers New Subscribers Subscribers Video Video Views Likes Total Videos
13 -1 14 0 382 0 98
Google+ Followers New Followers Followers Posts Video Image Article Blog Post Reach Total Views
8 0 3 11 1 3 3 4 45 11
Pinterest Followers New Followers Followers Pins Video Image Article Blog
Top
Impressions
34 -2 54 31 0 31 0 4 9,836
Blog Posts Shares Page Views
5 0 77
Total 73 2,825 95 7 48 10 23 0 20,022 1,491 N/A N/A
Under Performing
Comments on Facebook
Notable Performance
New Followers: Twitter, Followers: LinkedIn, & Post Reach & Total Views: Google +
Recommendations
*Key
*Reach: total # of different users exposed, at least once, to a social media post during a given period
*Engagement: # of times user has interacted with social media post
*Deliverables: (Video/Image/Article/Blog) type of social media content posted
*Paid Campaign: boosting a social media post with a dollar amount to reach a specific, targeted audience
*Post Clicks: # of clicks social media post received
Apple Box Studios
Social Media Activity Report
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