The document discusses the logo of FedEx Corporation. It provides details on the history and design evolution of the FedEx logo over time. The original logo was designed in 1973 and featured a simple font. The new logo designed in 1994 features a hidden arrow symbolizing speed and precision. The colors purple and orange in the logo are meant to represent qualities like royalty, prosperity, fun, and ambition. The overall message conveyed by the FedEx logo is of always moving forward to best serve customers.

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Team : Ladybugs

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Summary
FedEx
Logo
The meaning &
the message of logo
(Nguyen T. Nhu Quynh)
FedEx’s old logo
(Bui T.Huyen Trang)
The shape of new logo
(Bui Phuong Dung)
Color of other logos
(Nguyen T. Thanh
Thuy)
The color of main logo
(Nguyen Thuy Cuc)
FedEx Corporation
(Bui Quynh Hoa)

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FedEx Corporation
Founded: Frederick W.
Smith (1971) as Federal
Express Corp.
Present name: FedEx
Corporation (since 2000)
Slogan: The World On
Time
Products: Post delivery,
express mail, freight
forwarding, third-party
logistics
(FedEx 2012 & Wikipedia)

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Federal Express’s Logo
 The original logo was designed by Richard
Runyan in 1973

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FedEx’s Logo
New logo is designed by
Lindon Leader in 1994

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FedEx’s Logo
The conjoined “dE”: a close cohesion of the
corporation and its purpose in serving customers
Simple font

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FedEx’s Logo
Hidden arrow - a symbol for speed & precision

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FedEx’s Logo
Purple - the color of royalty that is
associated with wealth & prosperity
Orange - tied with fun times, happy & energetic
days; also associated with ambition

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FedEx’s Logo
Different colors in FedEx logos

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Meaning & Message of Logo
Message:
Always moving forward
to serve customer best
Creating Beliefs in Best
FedEx services

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Reference
FedEx 2012, ‘Company Information’, About FedEx,
last viewed 13 October 2012.
<http://about.van.fedex.com/company-information>
Johnson, D. 2007, ‘Color Psychology’, Information
Please, last viewed 13 October 2012.
< http://www.infoplease.com/spot/colors1.html>
Precision Intermedia, ‘Color Psychology and
Marketing’, Precision Intermedia, last viewed 13
October 2012.
< http://www.precisionintermedia.com/color.html>

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