feasibility analysis

1. • By Ankita Singh
• Adm No. 20MBA012
• MBA 1st Year

2. SUSTAINABLE PACKAGING
The concept of sustainable packaging is derived from renewable materials,
consume less energy, are less polluting and are environmentally sustainable in
life cycle analysis – is gaining significance.
Renewable – Bamboo grows rapidly. It’s an abundant renewable resource,
making it an ideal, eco-friendly alternative to traditional paper products.
Carbon Sink – Bamboo releases 35% more oxygen into the atmosphere than
the same volume of trees.
Bamboo has a greater tensile strength than other tree. It’s an elegant
alternative to plastic and paper.

3. • Bamboo
• 3-7 years to harvest
• No Need to replant
• Releases 35% more
oxygen
•
Vs Hardwood
• Can take up 10-20
years to harvest
• Need to replanted

4. TECHNICAL ANALYSIS
Fourdrinier Machine-
• Primary process : Removal of Moisture, Chipping
of shoots, conversion into pulp.
• Secondary Process : Converting pulp in kraft
paper and corrugated sheet
Location: North East States (Pro-Bamboo
Habitat)

5. MARKET
ANALYSIS
Segmentation : Secondary Sector, industries such as electronics,
FMCG, food etc.
Targeting: Organizations with big ambitious goal of being
carbon neutral across entire business.
Promotion: Occasional TV and radio advertisements
Promotional visits to the processing units.

6. Production, 550000
Machinery &
Equipment, 500000
Light, 12000
Fuel, 18000
Management,
144000 Building and
Facilities , 30000
Materials,
160000 Water, 6000
Labor, 290000
Production Machinery & Equipment Light
Fuel Management Building and Facilities
Materials Water Labor
Financial Analysis

7. Capital Investment,
500000
Bank Loan, 2000000
Cash in Hand, 50000
Sources Of Finance

8. Hard Sheet (For Fragile Products)-
1200 (INR) With Profit Margin of 36%
Light Corrugated Sheet (For Non-fragile products) –
400 (INR) with Profit Margin of 33%
Price and Profit

9. Organisational Analysis

10. LIMITATIONS:
• Due to the growth habit of bamboo, the territorial
scope of bamboo pulp making is relatively limited.
The regional problem should be the most important
factor restricting availability.
• When the bamboo slices are cooked, the air is
trapped inside the bamboo ducts, which hinders
the penetration of the liquid, additionally pulping.
• Price fluctuation by harvest results or agricultural
politics.
• Costly production process makes it expensive than
paper packaging.

11. Conclusion:
• The meteoric rise of the global packaging industry has
mandated a switch to a more environment-friendly and
lightweight material. Bamboo, due to its lightweight property,
high strength to weight ratio, and high tear index is a
convenient material for packaging, loading, and unloading.
• The proposed project has substantial socio-economic and
environmental benefits at the local, the State, the Regional and
the National levels.