FCC Hearing: Public and Other Noncommercial Media in the Digital Era
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This document discusses strategies for supporting nonprofit digital news media in the United States. It outlines different types of nonprofit news sites including citizen news sites, professional journalist sites, metro news sites, and state investigative news sites. It then provides the typical costs to launch each type of site ranging from $1,000 to $1 million. It also notes the high demand for funding and support as demonstrated by the large number of grant applications received. Specific strategies proposed include collaboration between public media organizations, microgrants, content sharing, a public media participation fund, fixed annual grants for nonprofit news sites, a new IRS designation for nonprofit news, and resources for citizen media.
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We plan to sign up multiple political and cultural blogs and online publishers, concentrating on those with a readership that is attractive to high-end advertisers. We project being able to sign up 1 million accounts in the first year by putting our social media platform live on 35 small and medium sized publisher sites (we already have a number signed up in principle). We will monetise these accounts through selling the hard and soft data generated and offering integrated display, native and content campaigns for advertisers across the network. In doing this:
· We will create a consumer base that is loyal and engaged
· Publishers will experience an increase in page views and gain a revenue stream which could enable sites to stay free to air rather than put up pay walls.
· Advertisers will be able to use a valuable data mine and advertising network
With in two years we conservatively forecast being able to monetise these accounts at £5 per annum.
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