A talk delivered to students and journalists at the ServiMedia summer school in El Escorial, Spain July 2010.
I reveal how I owe much of my current work to social media from blogging to tweeting; and demonstrate how by writing highly targeted high value content I was able to increase my hits.
I discuss Charlie Beckett's ideas on Networked Journalism and 'the end of fortress journalism' and offer students practical tips on how to
"In difficulty lies opportunity"
I'm revealing ten new ways for journalists to do what they love and make money, in the face of the digital revolution and the economic downturn.
In this shortened presentation, delivered to journalism students at Kingston University, I briefly explain five of them.
This presentation, delivered to journalism students in the UK, is all about how journalists need to think differently about their careers in the future.
I outline 10 creative new ways for journalists to make money.
More details: www.nextgenerationjournalist.com
"In difficulty lies opportunity"
I'm revealing ten new ways for journalists to do what they love and make money, in the face of the digital revolution and the economic downturn.
In this shortened presentation, delivered to journalism students at Kingston University, I briefly explain five of them.
This presentation, delivered to journalism students in the UK, is all about how journalists need to think differently about their careers in the future.
I outline 10 creative new ways for journalists to make money.
More details: www.nextgenerationjournalist.com
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
Social Media can be a powerful tool for reporters. In Social Media 202, Robin J. Phillips introduces ways business reporters have successfully used Social Media tools as an extension of their beats. She discusses how Social Media has become a rule-changer in some news rooms.
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
Robin J. Phillips presents "Social Media in Business Journalism" during Reynolds Business Journalism Week, Jan. 6, 2011.
For more information, please visit businessjournalism.org
iPress, the Digital Control Room for The Information and Communication Industry iPress
iPress is a startup that is changing the paradigm of communication with influencers. After completing a market test in Italy and having mapped dynamically all the country’s main media (over 20,000 influencers, 4,000 newspapers magazines radios and tvs), it is following the same path in another 4 languages: English, French, German, Spanish.
Social Media in the Indian non profit contextSanjukta Basu
Recently I gave a lecture at the workshop on ‘Creating High Impact and Digital Initiative in India’ organized by ITHAKA. This is the presentation I used during my talk
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
Social Media can be a powerful tool for reporters. In Social Media 202, Robin J. Phillips introduces ways business reporters have successfully used Social Media tools as an extension of their beats. She discusses how Social Media has become a rule-changer in some news rooms.
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
Robin J. Phillips presents "Social Media in Business Journalism" during Reynolds Business Journalism Week, Jan. 6, 2011.
For more information, please visit businessjournalism.org
iPress, the Digital Control Room for The Information and Communication Industry iPress
iPress is a startup that is changing the paradigm of communication with influencers. After completing a market test in Italy and having mapped dynamically all the country’s main media (over 20,000 influencers, 4,000 newspapers magazines radios and tvs), it is following the same path in another 4 languages: English, French, German, Spanish.
Social Media in the Indian non profit contextSanjukta Basu
Recently I gave a lecture at the workshop on ‘Creating High Impact and Digital Initiative in India’ organized by ITHAKA. This is the presentation I used during my talk
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
Similar to Social Media & Journalism - El Escorial 2010 (20)
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
1. The Media and Social
st
Media in the 21 century
Adam Westbrook
EuroForum July 2010
2.
3.
4. Freelance Multimedia Journalist
Bauer Radio, Big Issue, VJ Movement, Current TV
Director & founder
studio .fu
Lecturer in Journalism
Kingston University, London
Blogger and writer
blog .fu, Duckrabbit, OWNI.eu, European
Journalism Centre, adamwestbrook.co.uk
Author
Next Generation Journalist, Newsgathering for
Hyperlocal Journalists, 6x6 skills for Next
Generation Journalists
Trainer & consultant
KM Group, Leeds Trinity & All Saints College,
Guardian Media Academy
7. 400 Million Users (2010)
26 million users (2010)
1.3 million users (2010)
133 million blogs (2009)
Source: ClickyBank 2010
8. go online regularly every
35% month to update their
social networking profle
go online regularly every
25% month to manage a
website or blog
go online regularly every
48% month to update their
social networking profle
Source: GlobalWebIndex 2010
14. social media and my
work today
●My personal blog & twitter profle have 2,500 followers and allows me to
promote my ideas about the future of journalism and build my own brand as
a journalist
●My storytelling blog is becoming a key way to push my business' unique
position as expert storytellers to the non-proft market
I blog occasionally for OWNI.eu, the European Journalism Centre and
●
Duckrabbit.
●I use Twitter to build my brand and add value to my readers – by sharing
links
● I read hundreds of blogs to keep up with trends, ideas and research stories
15. does social media make
money?
My social media work has brought me work, stories, commissions,
invitations, the chance to speak at great events like this....
...but directly, it has never made me a penny
(but then it's never cost me anything either)
18. we are no longer talking at our
audiences
we are not even talking to our
audiences
19. we are no longer talking at our
audiences
we are not even talking to our
audiences
we are talking with them
20.
21. "The idea is to open the
newspaper to the readers, to put
them on the same level, and give
the daily a more social feeling"
Borja Echevarría, deputy editor of El País
23. Make social media part of your
armoury
Use it as a way to fnd and share information as
a story develops
Appeal for eye witnesses to events Break news to your audience with
Twitter & Facebook
Appeal for photographs and video if you
can't get there yourself With running stories use CoverItLive to
create on going commentary
Use Facebook to fnd case studies and
source trends Be transparent about your
newsgathering process
Get readers to contribute to your
coverage Get reporters on the scene to fle raw
video with fip cams...
Crowdsource data mining
...or record short audio commentaries
Use Twitter to assess trends with audioboo
26. Make blogging work for you
01. add value – what can you write that really makes an
impact?
02. write regularly – aim for 2 or 3 blog posts a week
03. aim to be a thought leader – be profound!
04. write “sneeze posts”
05. write lists
06. leave lots of comments
28. Make tweeting work for you
01. add value – what can you write that really makes an
impact?
02. tweet links to great articles you've read
03. tweet profound things
04. re-tweet profound things from others
05. tweet a little bit of personality
06. think about when you tweet – when are your
readers online & on Twitter?