Triggit, the world leader in retargeting on Facebook, put together this detailed information on which advertisers are winning on Facebook Exchange, and Why.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
Tech Talk with Millennial Media: Private Marketplaces - Bridging Mobile Progr...Digiday
Private marketplaces marry the efficiency of programmatic buying with the preferred access of a deal struck directly with a publisher. PMPs are particularly strong in mobile as marketers want more control, greater transparency and assurances of brand safety. Millennial Media will outline common types of private marketplaces and share practical tips on how to determine if participating in a private marketplace is right for you.
JustPremium; world's first Real Time Bidding Ad Exchange for High-Impact ads / Rich Media. This new exchange offers advertisers state-of-the-art Rich Media Ads on a network of Premium Publishers in the Netherlands, Germany, Belgium, Spain and Turkey.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Bonniers brands - Idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending it's physical magazine 5 times a year to 1 million house holds. It's website has 750.000 unique visitors and a newsletter with 225.000 users. Idenyt and VoresVilla is part of The international Bonnier company Benjamin Media with a presence across 5 different markets and 60+ magazine brands.
This was the presentation that Ben Zelikovitz used to showcase all the new features and functionality of the SiteScout DSP during our webinar on September 10th, 2014, which include: new inventory, new data partners, campaign groups and folders, mobile rich media (MRAID), and various other improvements.
Tricount Customer Acquisition Strategies
Jonathan Fallon, co-founder of Tricount
Tricount, the App to organise group expenses that reached 1M users in 2016.
Prior to joining Tricount full-time, he worked as research assistant at the Université catholique de Louvain, teaching computer programming and software engineering.
He then joined the banking sector at SWIFT for 7 years, doing software development and consultancy to help financial institutions efficiently shape their messaging infrastructures for FIN & SEPA on ISO20022.
>> Learn how the app already reached 600,000 users and, we're told, on track to hit the 1 million mark this year.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
We looked at 100+ advertisers' FBX ads, measured how quickly retargeting on Facebook occurred + how dynamic the ads were, and these are the results. As you can see, performance varies widely. We can share with you the spreadsheet containing all the base data; please contact us to get it.
JustPremium; world's first Real Time Bidding Ad Exchange for High-Impact ads / Rich Media. This new exchange offers advertisers state-of-the-art Rich Media Ads on a network of Premium Publishers in the Netherlands, Germany, Belgium, Spain and Turkey.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Bonniers brands - Idenyt and VoresVilla are Denmark’s largest Home & Garden media, sending it's physical magazine 5 times a year to 1 million house holds. It's website has 750.000 unique visitors and a newsletter with 225.000 users. Idenyt and VoresVilla is part of The international Bonnier company Benjamin Media with a presence across 5 different markets and 60+ magazine brands.
This was the presentation that Ben Zelikovitz used to showcase all the new features and functionality of the SiteScout DSP during our webinar on September 10th, 2014, which include: new inventory, new data partners, campaign groups and folders, mobile rich media (MRAID), and various other improvements.
Tricount Customer Acquisition Strategies
Jonathan Fallon, co-founder of Tricount
Tricount, the App to organise group expenses that reached 1M users in 2016.
Prior to joining Tricount full-time, he worked as research assistant at the Université catholique de Louvain, teaching computer programming and software engineering.
He then joined the banking sector at SWIFT for 7 years, doing software development and consultancy to help financial institutions efficiently shape their messaging infrastructures for FIN & SEPA on ISO20022.
>> Learn how the app already reached 600,000 users and, we're told, on track to hit the 1 million mark this year.
Diversification of Digital, by LeapFrog InteractiveLEAP
This presentation was given by Christy Belden, VP of Media+Marketing at LeapFrog Interactive, on Thursday, May 26, 2011. As the third installment of the Power of Digital marketing series, a partnership between LeapFrog Interactive and Business First of Louisville, this presentation outlines the history of digital banner advertising, best practices, and need-to-know information. This presentation explores the basics of digital advertising, or display/banners ads. Topics include key terminology, ad formats, thought leaders + regulatory organizations, analytics + measurements, and best practices. Prepared by Emily Carroll and Brittany Burdoine-Lewis. Presented by Christy Belden.
Similar to Who's Winning On FBX, Where & Why? (20)
We looked at 100+ advertisers' FBX ads, measured how quickly retargeting on Facebook occurred + how dynamic the ads were, and these are the results. As you can see, performance varies widely. We can share with you the spreadsheet containing all the base data; please contact us to get it.
Searching For New Direct Response Marketing ChannelsChris Zaharias
Search trend data shows that
a) SEM is as 'over' as traditional advertising;
b) Display & RTB is falling under Google's shadow;
c) retargeting is giving life to Google; and
d) retargeting is FB's future
Triggit provides an overview of the Facebook Exchange, including data on how & why it's performing so well for the large, direct response advertisers we serve.
1. Who’s Winning On FBX, Where, & Why?
Presented by
Dynamic ads = maximum scale
Large e-commerce & travel sites
Who’s winning?
Data + Dynamic Creative
are having the most success scaling their
FBX campaigns
Sites with
2.5M
2.5MSize Matters...
2.4x 2.5x
4x
8x
Unique Visitors
per month
8.7x with dynamic ads
static ad campaign size
with dynamic ads10x
e-commerce
travel:
regular creative dynamic creativedynamic creative
FBX: Not Your Average
Ad Position
Take away:
1.3Triggit’s average
ad position on FBX
70%Triggit’s average
win rate on FBX
<10%Minimal overlap
between any two
FBX advertisers
static ad campaign size
FBX Country CPCs Map To
Average Order Values
Ad Position Ad Position
CTR Rates for CTR Rates for
Uniques/month (millions)
FBX: It’s Not About Just
mexicomexico
usausa
163M total Facebook users163M total Facebook users
brazilbrazil
1.00.5 2.0 4.0 5.0 6.0 9.0 13.0
argentinaargentina
CampaignSpend
All FBX ads are above the
fold and changes in CTR
between positions are
minimal to none compared
to AdWords
The Latin America opportunity
conversion
rate
CTR
mexico
Facebook
Rank
AOV
vs USA
CPC
vs USA
#5 81%
Lower
brazil
Facebook
Rank
AOV
vs USA
CPC
vs USA
#2 79%
Lower
indonesia
#4 84% 88%
Lower
70%
Lower Lower
india
#3 73% 70%
Lower
argentina ASEAN countries
Facebook
Rank
AOV
vs USA
CPC
vs USA
#12 81%
Lower
75% 81%
Lower
83%
Lower Lower
61%
Lower Lower
Facebook
Rank
AOV
vs USA
CPC
vs USA
Thailand: #13
Philippines: #8
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Facebook
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