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Facebook Retargeting Vendor Benchmarks
The document provides benchmarks for retargeting vendors, emphasizing the importance of dynamic ads and timely ad delivery. It shares data from over 100 advertisers, showing percentages of dynamic ads and those shown within 24 hours. The findings present a performance ranking of various vendors based on efficiency scores derived from dynamic ad metrics.
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Facebook Retargeting Vendor Benchmarks
- 1. Facebook Retargeting VendorBenchmarks The ingredients for great retargeting are:! • Strong intent signals! • Fully dynamic ads! • Retargeting fast, before intent dissipates! • To see which vendor’s formula is best, we visited 100+ advertisers’ sites, then Facebook, and measured! • what % of ads were dynamic! • what % were served within 24 hours of site visit! ! Grades posted: be prepared for a shock…! Methodology: We visited product-level pages on company websites at random, then visited Facebook throughout the day to identify the presence of a retargeting ad. Ads were deemed dynamic if elements from the product page were visible within the ad unit, such as exact product name, details and price.! www.triggit.com 415-839-9462 info@triggit.com
- 2. Benchmark #1: " Percentof Ads Served That Are Dynamic 80% 73%! 70% 60%! 60% 50% 40%! 40% 27%! 30% 20% 14%! 13%! 10% 10%! 0%! 0% Triggit Criteo TellApart Adroll Turn www.triggit.com Nanigans 415-839-9462 MediaMath AppNexus info@triggit.com
- 3. Benchmark #2: " Percentof Ads Shown In the First 24 Hours" within 44% our! th firs 44%! ithin 27% w ur! first ho 47%! within 42% ur! t ho firs 50%! within 40% our! rst h fi 55%! within 44% our! first h 56%! within 52% our! rst h fi 68%! within 52% our! first h 68%! 86%! within 79% our! rst h fi 20%$ 30%$ 40%$ 50%$ 60%$ 70%$ 80%$ 90%$ *Disclaimer:,Aside,from,Triggit’s,logo,,all,other,logos,used,for,comparison,and,market,informa;on,purposes,only.,Triggit,is,not,the,owner,of,these,logos.,Their,use,is,not,authorized,by,,sponsored,by,,or,associated,with,the,trademark,owners., www.triggit.com 415-839-9462 info@triggit.com
- 4. Benchmark #3: EfficiencyScore" (% Dynamic)! X! (% Shown < 24 Hours)! Efficiency of Dynamic Ads! Triggit " Criteo " TellApart Adroll " Turn " " Nanigans MediaMath AppNexus www.triggit.com =! "62.8 "34.8 "22.4 "14.9 "6.6" "5.7" 4.0 " 0.0" 415-839-9462 " " " " " " " " Efficiency! Score! "A+! "B-! "C! "C-! "D+! "D! "D-! "F! info@triggit.com
- 5. Find out whatTriggit's winning formula can do for your business ! ! ! ! ROI@triggit.com! Retargeting Matters: Do It Right! www.triggit.com 415-839-9462 info@triggit.com