Facebook Retargeting Vendor Benchmarks

•

1 like•2,433 views

We looked at 100+ advertisers' FBX ads, measured how quickly retargeting on Facebook occurred + how dynamic the ads were, and these are the results. As you can see, performance varies widely. We can share with you the spreadsheet containing all the base data; please contact us to get it.

Facebook Retargeting Vendor Benchmarks

The ingredients for great retargeting are:!
•  Strong intent signals!
•  Fully dynamic ads!
•  Retargeting fast, before intent dissipates!
•  To see which vendor’s formula is best, we visited 100+
advertisers’ sites, then Facebook, and measured!
•  what % of ads were dynamic!
•  what % were served within 24 hours of site visit!
!

Grades posted: be prepared for a shock…!

Methodology: We visited product-level pages on company websites at random, then visited Facebook throughout the day to identify the presence of a retargeting ad.
Ads were deemed dynamic if elements from the product page were visible within the ad unit, such as exact product name, details and price.!

www.triggit.com

415-839-9462

info@triggit.com

Benchmark #1: "
Percent of Ads Served That Are Dynamic
80%

73%!

70%

60%!

60%
50%

40%!

40%

27%!

30%
20%

14%!

13%!

10%

10%!
0%!

0%
Triggit

Criteo

TellApart

Adroll

Turn

www.triggit.com

Nanigans
415-839-9462

MediaMath
AppNexus
info@triggit.com

Benchmark #3: Efﬁciency Score"
(% Dynamic)!
X!
(% Shown < 24 Hours)!

Efﬁciency of
Dynamic Ads!

Triggit "
Criteo "
TellApart
Adroll
"
Turn " "
Nanigans
MediaMath
AppNexus

www.triggit.com

=!

"62.8
"34.8
"22.4
"14.9
"6.6"
"5.7"
4.0
"
0.0"

415-839-9462

"
"
"
"
"
"
"
"

Efﬁciency!
Score!
"A+!
"B-!
"C!
"C-!
"D+!
"D!
"D-!
"F!

info@triggit.com

Find out what Triggit's winning formula
can do for your business
!
!
!
!

ROI@triggit.com!

Retargeting Matters: Do It Right!
www.triggit.com

415-839-9462

info@triggit.com

Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work? In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn: -How to make an awesome impression with awesome content -How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site -How to create an optimized conversion funnel to close those leads! For more information on WordStream, visit www.wordstream.com.

Wake Up Your Website Chicago October 22 2013

Ektron

Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 9099 houstonFace Forard Media

Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 3903 AustinFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media

Brisbane Shopify Meetup, August 8th

Reload Media

SEO_Inbound_Marketing_Methodology_CUD_Brand_Part_DeuxMichael Daehn

Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?

Rio SEO

In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.

Improving the Success of Your Website - Mid Am January 2013

Top Floor Technologies

Effective Content Marketing

ClickThrough Marketing

Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAct-On Software

The Quick & Effective Strategy to Generate Targeted Prospects to Your Busines...

YC Ng

Content Marketing Part 1 of 7

Jennifer Irene Guevara

Growth Hacking to 1,000 Users & Beyond

Mitch Wainer

BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low

BrightEdge Technologies

Facebook Retargeting Cyber Monday 2013 ReportChris Zaharias

FBX & News Feed Retargeting: Industry Adoption Rates & PerformanceChris Zaharias

Similar to Facebook Retargeting Vendor Benchmarks

Persuasion and Internet AdvertisingDavid Rodnitzky

PortfolioErik Truchan

Geeky Friday Presentations - The Core of Digital (Content Analysis)

Isaac-Kondowe

WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]

Internet Marketing Software - WordStream

Wake Up Your Website Chicago October 22 2013

Ektron

Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 9099 houstonFace Forard Media

Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 3903 AustinFace Forard Media

Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media

Brisbane Shopify Meetup, August 8th

Reload Media

SEO_Inbound_Marketing_Methodology_CUD_Brand_Part_DeuxMichael Daehn

Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?

Rio SEO

Improving the Success of Your Website - Mid Am January 2013

Top Floor Technologies

Effective Content Marketing

ClickThrough Marketing

Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-StepAct-On Software

The Quick & Effective Strategy to Generate Targeted Prospects to Your Busines...

YC Ng

Content Marketing Part 1 of 7

Jennifer Irene Guevara

Growth Hacking to 1,000 Users & Beyond

Mitch Wainer

BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low

BrightEdge Technologies

Similar to Facebook Retargeting Vendor Benchmarks (20)

Persuasion and Internet Advertising

Portfolio

Geeky Friday Presentations - The Core of Digital (Content Analysis)

WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]

Wake Up Your Website Chicago October 22 2013

Maximizing ROI from Sales and Marketing - Vistage 3479 Houston

Maximizing ROI from Sales and Marketing - Vistage 9099 houston

Maximizing ROI from Sales and Marketing Vistage 3866 Austin

Maximizing ROI from Sales and Marketing - Vistage 3903 Austin

Maximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation

Brisbane Shopify Meetup, August 8th

SEO_Inbound_Marketing_Methodology_CUD_Brand_Part_Deux

Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?

Improving the Success of Your Website - Mid Am January 2013

Effective Content Marketing

Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step

The Quick & Effective Strategy to Generate Targeted Prospects to Your Busines...

Content Marketing Part 1 of 7

Growth Hacking to 1,000 Users & Beyond

BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low

Recently uploaded

The Future of Platform Engineering

Jemma Hussein Allen

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Recently uploaded (20)

The Future of Platform Engineering

FIDO Alliance Osaka Seminar: Overview.pdf

Securing your Kubernetes cluster_ a step-by-step guide to success !

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Leading Change strategies and insights for effective change management pdf 1.pdf

Epistemic Interaction - tuning interfaces to provide information for AI support

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Elevating Tactical DDD Patterns Through Object Calisthenics

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Mission to Decommission: Importance of Decommissioning Products to Increase E...

PCI PIN Basics Webinar from the Controlcase Team

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Generating a custom Ruby SDK for your web service or Rails API using Smithy

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

When stars align: studies in data quality, knowledge graphs, and machine lear...

Facebook Retargeting Vendor Benchmarks

1. Facebook Retargeting Vendor Benchmarks The ingredients for great retargeting are:! •  Strong intent signals! •  Fully dynamic ads! •  Retargeting fast, before intent dissipates! •  To see which vendor’s formula is best, we visited 100+ advertisers’ sites, then Facebook, and measured! •  what % of ads were dynamic! •  what % were served within 24 hours of site visit! ! Grades posted: be prepared for a shock…! Methodology: We visited product-level pages on company websites at random, then visited Facebook throughout the day to identify the presence of a retargeting ad. Ads were deemed dynamic if elements from the product page were visible within the ad unit, such as exact product name, details and price.! www.triggit.com 415-839-9462 info@triggit.com

2. Benchmark #1: " Percent of Ads Served That Are Dynamic 80% 73%! 70% 60%! 60% 50% 40%! 40% 27%! 30% 20% 14%! 13%! 10% 10%! 0%! 0% Triggit Criteo TellApart Adroll Turn www.triggit.com Nanigans 415-839-9462 MediaMath AppNexus info@triggit.com

3. Benchmark #2: " Percent of Ads Shown In the First 24 Hours" within 44% our! th firs 44%! ithin 27% w ur! first ho 47%! within 42% ur! t ho firs 50%! within 40% our! rst h fi 55%! within 44% our! first h 56%! within 52% our! rst h fi 68%! within 52% our! first h 68%! 86%! within 79% our! rst h fi 20%$ 30%$ 40%$ 50%$ 60%$ 70%$ 80%$ 90%$ *Disclaimer:,Aside,from,Triggit’s,logo,,all,other,logos,used,for,comparison,and,market,informa;on,purposes,only.,Triggit,is,not,the,owner,of,these,logos.,Their,use,is,not,authorized,by,,sponsored,by,,or,associated,with,the,trademark,owners., www.triggit.com 415-839-9462 info@triggit.com

4. Benchmark #3: Efficiency Score" (% Dynamic)! X! (% Shown < 24 Hours)! Efficiency of Dynamic Ads! Triggit " Criteo " TellApart Adroll " Turn " " Nanigans MediaMath AppNexus www.triggit.com =! "62.8 "34.8 "22.4 "14.9 "6.6" "5.7" 4.0 " 0.0" 415-839-9462 " " " " " " " " Efficiency! Score! "A+! "B-! "C! "C-! "D+! "D! "D-! "F! info@triggit.com

5. Find out what Triggit's winning formula can do for your business ! ! ! ! ROI@triggit.com! Retargeting Matters: Do It Right! www.triggit.com 415-839-9462 info@triggit.com

Facebook Retargeting Vendor Benchmarks

Recommended

Recommended

More Related Content

Similar to Facebook Retargeting Vendor Benchmarks

Similar to Facebook Retargeting Vendor Benchmarks (20)

More from Chris Zaharias

More from Chris Zaharias (11)

Recently uploaded

Recently uploaded (20)

Facebook Retargeting Vendor Benchmarks