The document discusses social media marketing and how it has evolved communication. It addresses how a person's identity and customer service now extend to social media. The document suggests creating a social media marketing plan and questions how businesses should utilize social media platforms like Twitter. It also promotes connecting with the author, Alan De Keyrel, on Facebook.
Entrepreneurship involves pursuing opportunities beyond one's resources and starting a business from an idea. Successful entrepreneurs have traits like tenacity, passion, risk-taking, vision, self-belief, and flexibility. Some challenges of entrepreneurship include not making money right away, personal life suffering from long work hours, and decisions that may haunt you. However, entrepreneurship also allows one to work their own schedule, be the boss, solve problems, and create change.
Mind maps and mind mapping for strategic problem solvingFraser Hay
Mindmaps and mindmapping for strategic problem solving, is offered by Colin Horner helps you to visualise, summarise, analyse and solve all sorts of business challenges using his mindmapping suite of tools, training and consultancy solutions
KEYWORDS
mind maps, mind mapping software, mindmapping,mind mapping strategic problem solver, solution provider, mind mapping, mind mapping software, mind map, problem solver, visual thinking, graphical communication artist, digital doodler, systems designer, mind maps, mind map consultant, mind map coach, mind map trainer
This book review summarizes key points from the book "Rework" by Jason Fried. It recommends learning from success rather than mistakes, and questions the sustainability of a workaholic culture. It also advises keeping meetings productive, staying small and focused, launching products early to fix issues later, ignoring competition and building an audience through teaching rather than ads. The review stresses that marketing is more than just advertising and involves everything a company does. It also suggests doing work yourself before hiring others.
The difference between success and wishful thinkingTagumpay Reyes
The document describes a program called Sculptations that uses MindSculpting audios to help people achieve success and sculpt their ideal life. It claims the MindSculpting process can train the brain to focus on goals in just minutes. Readers are offered a link to access 3 free MindSculpting audios and are encouraged to try the program to attract opportunities, build momentum, and manifest their desired success. The document repeatedly promotes Sculptations as a way to rewire the brain for success and sculpt the life of one's dreams.
This document discusses procrastination and its negative impacts on business success. It identifies two types of procrastination - deliberate and productive - and explains how both can be detrimental. The document advocates taking action by creating a simple plan with small, manageable steps and deadlines in order to stay productive and avoid procrastinating on important goals.
This document discusses the power of social media and developing a mindset for success as a fitness professional. It notes that social media has overtaken traditional marketing and that people want conversations, not to be shouted at. It emphasizes using social media for 24/7 low-cost publicity and sales and that transparency is key to standing out. Developing a recognizable personal brand on social media gives small businesses an advantage. It stresses focusing social media efforts through a funnel to other goals like email lists and developing a clear business model, target market, and value.
A mastermind group involves coordinating knowledge and efforts between two or more people to work toward a common goal. Participating in a mastermind group provides experience, skills, confidence and a support network. When forming a mastermind group, choose partners who have similar interests, skills, commitment levels and goals. The ideal group size is 4-8 people who meet regularly according to established ground rules to provide encouragement and accountability for one another's success.
Entrepreneurship involves pursuing opportunities beyond one's resources and starting a business from an idea. Successful entrepreneurs have traits like tenacity, passion, risk-taking, vision, self-belief, and flexibility. Some challenges of entrepreneurship include not making money right away, personal life suffering from long work hours, and decisions that may haunt you. However, entrepreneurship also allows one to work their own schedule, be the boss, solve problems, and create change.
Mind maps and mind mapping for strategic problem solvingFraser Hay
Mindmaps and mindmapping for strategic problem solving, is offered by Colin Horner helps you to visualise, summarise, analyse and solve all sorts of business challenges using his mindmapping suite of tools, training and consultancy solutions
KEYWORDS
mind maps, mind mapping software, mindmapping,mind mapping strategic problem solver, solution provider, mind mapping, mind mapping software, mind map, problem solver, visual thinking, graphical communication artist, digital doodler, systems designer, mind maps, mind map consultant, mind map coach, mind map trainer
This book review summarizes key points from the book "Rework" by Jason Fried. It recommends learning from success rather than mistakes, and questions the sustainability of a workaholic culture. It also advises keeping meetings productive, staying small and focused, launching products early to fix issues later, ignoring competition and building an audience through teaching rather than ads. The review stresses that marketing is more than just advertising and involves everything a company does. It also suggests doing work yourself before hiring others.
The difference between success and wishful thinkingTagumpay Reyes
The document describes a program called Sculptations that uses MindSculpting audios to help people achieve success and sculpt their ideal life. It claims the MindSculpting process can train the brain to focus on goals in just minutes. Readers are offered a link to access 3 free MindSculpting audios and are encouraged to try the program to attract opportunities, build momentum, and manifest their desired success. The document repeatedly promotes Sculptations as a way to rewire the brain for success and sculpt the life of one's dreams.
This document discusses procrastination and its negative impacts on business success. It identifies two types of procrastination - deliberate and productive - and explains how both can be detrimental. The document advocates taking action by creating a simple plan with small, manageable steps and deadlines in order to stay productive and avoid procrastinating on important goals.
This document discusses the power of social media and developing a mindset for success as a fitness professional. It notes that social media has overtaken traditional marketing and that people want conversations, not to be shouted at. It emphasizes using social media for 24/7 low-cost publicity and sales and that transparency is key to standing out. Developing a recognizable personal brand on social media gives small businesses an advantage. It stresses focusing social media efforts through a funnel to other goals like email lists and developing a clear business model, target market, and value.
A mastermind group involves coordinating knowledge and efforts between two or more people to work toward a common goal. Participating in a mastermind group provides experience, skills, confidence and a support network. When forming a mastermind group, choose partners who have similar interests, skills, commitment levels and goals. The ideal group size is 4-8 people who meet regularly according to established ground rules to provide encouragement and accountability for one another's success.
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
1) Building a strong personal brand is crucial in today's competitive job market as employers expect potential candidates to differentiate themselves.
2) Personal branding involves discovering your authentic strengths and values, and communicating how you add value to employers through your accomplishments and reputation.
3) Effectively building your personal brand requires that you align who you are with what you do, maximize your strengths, and integrate your brand values and message into everything consistently in order to manage your career.
This document summarizes 15 lessons that Pam Hendrickson's father, a successful project manager, learned over his 40-year career. The lessons focus on balancing work and personal life, embracing change, effective communication, making informed decisions, attention to detail, time management, maintaining a sense of humor, seeking ideas from diverse sources, ensuring quality, aligning objectives, balancing organizational strengths, understanding perception, forgiveness, trustworthiness, and self-discipline. Pam Hendrickson shares these lessons to help others worry less, create success, and have more fun in the process.
Ken Merbler believes that effective personal branding is crucial for long term success in marketing yourself and your business. Personal branding helps individuals differentiate themselves from others and stand out. According to research, 40% of people search for information about others online and 87% of headhunters use Google and other sites to research applicants. Merbler outlines 5 steps to personal branding: assess your current brand, develop a marketing strategy and plan, determine a plan to change behaviors, remove obstacles, and measure results such as promotions, jobs, and increased online attention and network size.
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
This document outlines a 4-step process for marketing maximization: 1) Understand your ideal customers, 2) Create content they will consume, 3) Develop products they will buy, and 4) Implement a marketing plan with the right messages. It emphasizes the importance of truly knowing your target audience and their problems in order to create valuable content and products that directly address their needs. A successful marketing strategy also requires optimizing for mobile users and implementing the right mix of money, market research, messaging and media.
A talk from Lewis Silkin's Brand Academy 2013, where Marcus Taylor discussed the opportunities for brands to grow brand value using digital / online media.
This document discusses techniques for influencing groups when presenting. It recommends thinking about how to influence the group rather than just presenting well. It suggests physically mapping the room to understand who the key people are and their needs. The document also advises choosing an influencing style that matches the situation and people, and being able to change styles during the presentation. Finally, it stresses the importance of reading the room and noticing signals like interest, disagreement, or disengagement to engage people throughout.
This document summarizes key points from the book Rework by Jason Fried and David Hansson. It advocates throwing out traditional business notions and focuses on starting small sustainable businesses that solve real problems. It emphasizes constant improvement by building on successes, focusing only on essential tasks, ignoring short-term growth goals, and promoting organically through high-quality products rather than marketing campaigns. The overall message is that by keeping operations simple, prioritizing quality over quantity, and letting work speak for itself, businesses can achieve steady, meaningful growth.
Temple University Keynote: Managing the Tough TalksAmma Marfo
Nobody likes having the difficult conversations. But by paying attention to what makes them so difficult, we can work through these challenges and make these "tough talks" productive.
The document discusses social media marketing and how Don Martelli, VP and Director of Digital Integration at Schneider Associates, helps companies use social media platforms like Twitter to connect with audiences and address business challenges. Martelli advises starting with understanding the target audience, posting quality content on platforms where potential customers engage online, and managing online communities to measure success based on engagement.
Ajay galar Professional tips provider. A business is only as strong as its customers, and if you do not invest a lot of time and effort into reaching new customers, your sales will suffer. Generating new leads for your business is important if you want to succeed. Use the following advice to find and reach new
Building Your Footprint from Concept to Completion (presented by John Georgilis)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Three
Concourse LAX (Los Angeles, CA)
This document provides tips on how to build a strong brand from Dean White, who has 15 years of marketing experience. It emphasizes that successful brands speak with one consistent voice through a distinctive idea that is relevant, differentiated, and easily remembered. It recommends knowing your customers and tailoring your marketing messages to provide value at the right time and place rather than treating all people the same. The document also suggests identifying 3 words clients have used to describe working with you and using those words consistently.
This document contains a collection of quotes related to customer service. Some of the key points made in the quotes are:
- Excellent customer service is a habit, not just an act. It is important to consistently provide a higher level of service than competitors.
- Focus on serving the customer and solving their problems, not just making a sale. The purpose of business is to create and keep customers satisfied.
- Listening to customers, understanding their perceptions, and addressing problems are important for retaining customers and learning. Customer satisfaction should be the primary goal and result of any business.
In this idea talk I looked at how startups get started. Rather than assuming you're right, startup founders and entrepreneurs assume they're wrong and set out on a journey of value discovery.
The document discusses marketing communications for nonprofits and provides advice on how to effectively market to donors. It argues that nonprofits exist primarily to serve donors, not the populations in their mission. It emphasizes making donors feel good about themselves for supporting the nonprofit's work. The document also provides examples of how two nonprofits improved results by focusing communications on donor needs and values.
The presentation is titled "How" and discusses how to achieve various goals through effective communication, influencing people, writing business plans, negotiating, marketing, improving customer service, and earning more money. It encourages contacting Red Dot Solutions for workshops on sales, closing, negotiating, communication skills, and marketing.
The document discusses how colleges can succeed amidst overwhelming change. It identifies some common barriers to change like fear of the unknown, loss of control, and complacency. It suggests that viewing the college as a business can help by focusing on accountability, shared governance, clear vision and leadership. Specific recommendations include hiring great people and getting out of their way, outsourcing non-essential functions, and ensuring staff and activities are focused on the core mission of the institution. Overall it argues that dedicated leadership and a willingness to change paradigms are needed to adapt to a changing world.
El documento describe el Proyecto Multiportal de la Diputación de Granada, el cual ofrece alojamiento web, gestión de dominios y un gestor de contenidos a los municipios. Explica los 5 pasos para crear un portal municipal: 1) cumplir requisitos formales como nombrar administradores, 2) creación del portal, 3) formación de administradores, 4) captura y carga de contenidos, y 5) publicación del portal.
One of the biggest challenges a startup founder can face is getting the business development going. Business development has so many different factors to it. Different founders are good at different aspects. If you don’t get the leads then the whole process breaks down and you won’t get traction.
1) Building a strong personal brand is crucial in today's competitive job market as employers expect potential candidates to differentiate themselves.
2) Personal branding involves discovering your authentic strengths and values, and communicating how you add value to employers through your accomplishments and reputation.
3) Effectively building your personal brand requires that you align who you are with what you do, maximize your strengths, and integrate your brand values and message into everything consistently in order to manage your career.
This document summarizes 15 lessons that Pam Hendrickson's father, a successful project manager, learned over his 40-year career. The lessons focus on balancing work and personal life, embracing change, effective communication, making informed decisions, attention to detail, time management, maintaining a sense of humor, seeking ideas from diverse sources, ensuring quality, aligning objectives, balancing organizational strengths, understanding perception, forgiveness, trustworthiness, and self-discipline. Pam Hendrickson shares these lessons to help others worry less, create success, and have more fun in the process.
Ken Merbler believes that effective personal branding is crucial for long term success in marketing yourself and your business. Personal branding helps individuals differentiate themselves from others and stand out. According to research, 40% of people search for information about others online and 87% of headhunters use Google and other sites to research applicants. Merbler outlines 5 steps to personal branding: assess your current brand, develop a marketing strategy and plan, determine a plan to change behaviors, remove obstacles, and measure results such as promotions, jobs, and increased online attention and network size.
How to create a social media plan that's rockazmi aziz
This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.
This document outlines a 4-step process for marketing maximization: 1) Understand your ideal customers, 2) Create content they will consume, 3) Develop products they will buy, and 4) Implement a marketing plan with the right messages. It emphasizes the importance of truly knowing your target audience and their problems in order to create valuable content and products that directly address their needs. A successful marketing strategy also requires optimizing for mobile users and implementing the right mix of money, market research, messaging and media.
A talk from Lewis Silkin's Brand Academy 2013, where Marcus Taylor discussed the opportunities for brands to grow brand value using digital / online media.
This document discusses techniques for influencing groups when presenting. It recommends thinking about how to influence the group rather than just presenting well. It suggests physically mapping the room to understand who the key people are and their needs. The document also advises choosing an influencing style that matches the situation and people, and being able to change styles during the presentation. Finally, it stresses the importance of reading the room and noticing signals like interest, disagreement, or disengagement to engage people throughout.
This document summarizes key points from the book Rework by Jason Fried and David Hansson. It advocates throwing out traditional business notions and focuses on starting small sustainable businesses that solve real problems. It emphasizes constant improvement by building on successes, focusing only on essential tasks, ignoring short-term growth goals, and promoting organically through high-quality products rather than marketing campaigns. The overall message is that by keeping operations simple, prioritizing quality over quantity, and letting work speak for itself, businesses can achieve steady, meaningful growth.
Temple University Keynote: Managing the Tough TalksAmma Marfo
Nobody likes having the difficult conversations. But by paying attention to what makes them so difficult, we can work through these challenges and make these "tough talks" productive.
The document discusses social media marketing and how Don Martelli, VP and Director of Digital Integration at Schneider Associates, helps companies use social media platforms like Twitter to connect with audiences and address business challenges. Martelli advises starting with understanding the target audience, posting quality content on platforms where potential customers engage online, and managing online communities to measure success based on engagement.
Ajay galar Professional tips provider. A business is only as strong as its customers, and if you do not invest a lot of time and effort into reaching new customers, your sales will suffer. Generating new leads for your business is important if you want to succeed. Use the following advice to find and reach new
Building Your Footprint from Concept to Completion (presented by John Georgilis)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day Three
Concourse LAX (Los Angeles, CA)
This document provides tips on how to build a strong brand from Dean White, who has 15 years of marketing experience. It emphasizes that successful brands speak with one consistent voice through a distinctive idea that is relevant, differentiated, and easily remembered. It recommends knowing your customers and tailoring your marketing messages to provide value at the right time and place rather than treating all people the same. The document also suggests identifying 3 words clients have used to describe working with you and using those words consistently.
This document contains a collection of quotes related to customer service. Some of the key points made in the quotes are:
- Excellent customer service is a habit, not just an act. It is important to consistently provide a higher level of service than competitors.
- Focus on serving the customer and solving their problems, not just making a sale. The purpose of business is to create and keep customers satisfied.
- Listening to customers, understanding their perceptions, and addressing problems are important for retaining customers and learning. Customer satisfaction should be the primary goal and result of any business.
In this idea talk I looked at how startups get started. Rather than assuming you're right, startup founders and entrepreneurs assume they're wrong and set out on a journey of value discovery.
The document discusses marketing communications for nonprofits and provides advice on how to effectively market to donors. It argues that nonprofits exist primarily to serve donors, not the populations in their mission. It emphasizes making donors feel good about themselves for supporting the nonprofit's work. The document also provides examples of how two nonprofits improved results by focusing communications on donor needs and values.
The presentation is titled "How" and discusses how to achieve various goals through effective communication, influencing people, writing business plans, negotiating, marketing, improving customer service, and earning more money. It encourages contacting Red Dot Solutions for workshops on sales, closing, negotiating, communication skills, and marketing.
The document discusses how colleges can succeed amidst overwhelming change. It identifies some common barriers to change like fear of the unknown, loss of control, and complacency. It suggests that viewing the college as a business can help by focusing on accountability, shared governance, clear vision and leadership. Specific recommendations include hiring great people and getting out of their way, outsourcing non-essential functions, and ensuring staff and activities are focused on the core mission of the institution. Overall it argues that dedicated leadership and a willingness to change paradigms are needed to adapt to a changing world.
El documento describe el Proyecto Multiportal de la Diputación de Granada, el cual ofrece alojamiento web, gestión de dominios y un gestor de contenidos a los municipios. Explica los 5 pasos para crear un portal municipal: 1) cumplir requisitos formales como nombrar administradores, 2) creación del portal, 3) formación de administradores, 4) captura y carga de contenidos, y 5) publicación del portal.
If you want to listen to the music that was played during the original slideshow presentation, click the "02 Puttin in work.mp3" text on the first slide. That should open up Windows Media Player (or the equivalent) and start playing the audio. Then you just have to go back to the slideshow and start it. Happy viewing and Holidays! :)
Este documento fornece orientações sobre o uso seguro e correto de produtos fitossanitários, abordando tópicos como aquisição, transporte, armazenamento, manuseio, equipamentos de proteção individual e destino final das embalagens vazias. O objetivo é proteger a saúde humana e o meio ambiente ao utilizar esses produtos de forma responsável e dentro da legislação.
El documento describe los componentes de hardware y software de un ordenador. Explica que el software incluye sistemas operativos como Windows, Linux y Unix, así como programas. Describe algunos sistemas operativos populares como Windows, sus versiones y características clave.
This document discusses strategies for agencies managing paid search campaigns more efficiently. It covers recruiting talented paid search specialists, identifying and attaining long-term clients, kicking off customer relationships effectively, managing multiple accounts simultaneously, sharing successes with clients, and keeping up with an ever-evolving industry. The tips include defining required skillsets instead of obsessing over experience, tapping existing networks to find new clients, setting clear expectations from day one with customers, using automated solutions to help with busy work, and following industry leaders on social media and blogs to stay informed.
Más de setenta mil personas en Cataluña tienen celiaquía pero no lo saben porque a menudo los síntomas no son específicos. Esto contribuye a que la enfermedad no reciba suficiente reconocimiento médico y social. Se necesitan programas de concienciación para dar a conocer la enfermedad y un diagnóstico temprano, aunque tenga un coste, para mejorar la calidad de vida de los afectados.
El documento describe las características dentales de los caballos, incluyendo que sus dientes continúan creciendo a lo largo de toda su vida a través de la erupción constante de nuevos dientes a una tasa de aproximadamente 2-3 mm por año. También discute la fórmula dental de los caballos, la anatomía de su cavidad bucal y los pasos para explorarla de manera segura.
The PR outreach campaign by StoreDot began on April 7th. As of April 9th, the story had been published in over 410 publications and shared over 83,000 times with over 1.5 million views of their YouTube video. The document then provides details on social sharing metrics and monthly visit statistics for many major technology news and business publications that covered the story.
Script and practice for the speaking activity level 0Karen Villalba
Este documento proporciona instrucciones para una entrevista amigable en inglés que se llevará a cabo por Skype. Explica que los estudiantes deben elegir uno de tres temas para discutir (visita a una tienda, rutina diaria o gustos y disgustos). También indica cómo registrar la fecha y hora de la entrevista en un documento de Google Drive compartido y agregar al tutor de Skype. El objetivo es que los estudiantes se preparen para practicar el inglés oral de manera informal.
O documento apresenta os conceitos fundamentais das Leis de Newton: a 1a lei trata da inércia e equilíbrio, a 2a lei relaciona força e aceleração, e a 3a lei estabelece que para toda ação existe uma reação igual e oposta. Exemplos como o elevador e o plano inclinado são usados para ilustrar a aplicação destas leis na dinâmica de corpos.
This document discusses superlative adjectives in English. It explains that superlative adjectives express the highest or extreme degree when comparing people, things, places, or ideas within a group. For one-syllable adjectives, the superlative is formed by adding "-est" to the end. For adjectives of two or more syllables, the superlative uses "the most" or "the least" before the base adjective form. Examples are provided to illustrate forming the superlative of different types of adjectives.
El documento describe diferentes metodologías para mejorar la competitividad de las empresas, como la empresa esbelta, normas internacionales, lanzamiento de nuevos productos, Lean Six Sigma y tecnologías de la información. Explica conceptos como tendencias globales, empresas de clase mundial, mapeo de procesos, gestión Lean, calidad Lean y manufactura Lean.
Building brands that are fruitful platforms for innovation and design requires a human centred approach. Only human centred brands will be used by innovators and valued by users. Here's Zilver's take on human Centred Branding, plus a quick overview on how we build human centred brands.
The document discusses how leveraging social media is essential for businesses. It outlines that social media allows businesses to reach customers online, improve outreach and marketing at reduced costs. The document then provides tips on developing an effective social media strategy including setting goals, choosing appropriate platforms, and promoting content to engage customers and build a community. It highlights the importance of creating and sharing valuable content across multiple social media channels like Facebook, Twitter, LinkedIn and YouTube.
The document discusses how social media is changing businesses and provides tips on using social media for marketing. It defines social media and provides examples like blogs, Twitter, and RSS feeds that businesses can use. The document also dispels common myths about social media, provides strategies for planning a social media presence, and discusses how to measure success and manage reputation online.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Black Dog New Media Ltd - Social Media Isn't Just About Marketing!Real Towns
The document discusses how businesses can use social media in various ways beyond just marketing, including building their brand, finding new prospects and leads, building a community around their business, giving their business a personality, ranking better in search engines, networking with influencers, providing customer service, staying connected with their target audience, gaining market and competitor intelligence, and for marketing. It emphasizes that having a social media strategy does not need to be complicated or expensive and can provide benefits with just some planning and time devoted to social media.
The document contains responses from various entrepreneurs about their business challenges in 2009 and advice for 2010.
1) Entrepreneurs faced challenges such as organizing growing companies, generating business in a tough economy, ensuring infrastructure supported rapid growth, and managing a multi-directional business approach.
2) Marketing tools used included networking, websites, brochures, social media, and branding. Location and community involvement also helped some businesses.
3) Tips for 2010 included finding a niche, having passion despite economic challenges, balancing work and life, underpromising and overdelivering, and making plans with accountability.
This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.
Self Marketing by John Sweney, Brookwoods Group (May2014)IABC Houston
John Sweney, co-founder and CEO of Brookwoods Group in Houston, Texas, discusses techniques used by successful job seekers to “market yourself” most effectively to prospective (and current) clients.
Where are we and where are we going with marketing for a small business? Simpley put we have come a long way in a short time and the power of the Internet is available to today's busy business owner. The tools are available and this presentation will help you plan your next step in how to use them.
This document outlines the company culture of an advertising agency. The agency considers itself a "human capital company" that invests primarily in its people rather than products. It aims to hire individuals who share its core values of pursuing knowledge, being helpful, and working hard. The agency's culture emphasizes developing expertise in data-driven marketing, asking questions to deepen understanding, helping clients succeed, and proactively solving problems. Its goals are to help clients grow and make them feel like geniuses. The agency believes creating a positive culture where people love their jobs and their coworkers is key to its success.
This document discusses using social media to promote Small Business Development Centers (SBDCs). It recommends developing a social media strategy with clear goals and choosing platforms where customers are present. The strategy should focus on community building through engaging content like blogs, videos and discussions. Regular posting of helpful content can attract an online following and drive traffic to the SBDC website for services. Social media is a long-term marketing approach that reduces costs while improving outreach if done through strategic engagement over push advertising.
Digital [un]Marketing: Recalibrating PerspectivesRey Baguio
Unmarketing digital is one effective approach for marketers and brands that are focused on making an impact to their customers and audience. This is done by being relevant and having an 'audience first' approach.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
This document discusses using social media for commercial real estate professionals. It emphasizes that social media should be used to build personal brands, retain clients, generate leads, and provide customer service. The goals are to differentiate yourself and have conversations that establish you as an expert. People trust word-of-mouth recommendations over traditional advertising. Social media allows information to spread quickly and can be leveraged to develop networks of brand evangelists. However, social media is for communication, not direct selling; it should complement and lead into traditional sales processes. Success requires being consistent and patient as momentum builds over time.
Build your opportunities, build your future, build your dreams, by @AndreaTEdwards prepared for Primetime Singapore networking lunch, August 2016 #personalbranding #SocialCEO #socialmedia
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. Discover the relationship between your personal and business brand, establish how you want to your brand portrayed online, how you’ll deliver your brand message via social media, and ways you can manage your brand with ease!
This document provides an introduction and overview of an agency called Beautiful Minds that specializes in digital marketing and creative solutions. It summarizes the agency's services, which include graphic design, branding, web development, social media strategy, digital marketing, and search engine optimization. It also provides details about the agency's team, approach, numbers, references, and contact information.
Love Your Brand, Set it Free - Branding in the Digital AgeClaravon Group
The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This presentation explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.
(33 Minutes of music) (Alan will click when ready to begin)
(Alan: talk slow, don’t say um) Welcome everyone and thank for coming. Who are you and CWS? Topic today is Social Media Marketing, Inspired by Web2.0 Conference last year Ask how many are on Facebook? How many use it for marketing? Encourage you to ask lots of questions!
Reminds me of the start to CWS – Joke about pictures Future is Uncertain Opportunities Are Plentiful – Yahoo Directory Anyone Can Succeed (I’m Proof)
To set the tone about what’s happening, play a little video. (Play Video) In the February 2007 version of “Shift Happens,” 4.8 million views, 20 seconds was devoted to mentions of social media, or roughly 5.5% of the content. An updated 4.0 version was released on September 14, 2009. Latest version dedicates roughly 29.4% of the air time to Social Media – 75 seconds
Understand Fundamental Switch to be successful in business Evolution to focusing on people/relationships Started 2-3 years ago Difference of Social Media (blogs, microblogs, tags, etc) vs. Social Networks (facebook, myspace)
Leaving “Decade of Information” Entering “Decade of People” Acceptable to Share Personal Information No longer “Arrogant” to post pictures, etc. Trusted Online Identity is Here Information is still there, but revolves around your family, friends, etc.
Explosive “Social Media” Growth 400 Million Facebook users. 200 Million daily visits Facebook adding 50 Million more users every 6 months 8 million are joining fan pages every day. Each person has an average of 120 friends. Average user logs in for 21 minutes per visit. How long do they stare at a billboard? However, growth is slowing… concerns me only with Twitter. (Are you saying ummm?)
Forrester Research's “Social Media Playtime is Over” report Marketers intend to invest more in social media, but are waiting to see benefits. BusinessWeek has annual ”World’s Most Influential Companies” = Facebook Nielsen Rankings show social networking activity surpassed personal email
Communication has evolved. Face 2 face, phone conference, email, Facebook. Casual communication. Facebook brings back the "personal" feel we lost w/ face 2 face communication.
Your identity now goes with you Barack Obama’s Inauguration Facebook Connect Allowed Interactive Chat Sites are allowing people to login with Facebook Google Friend Connect
What does all this mean… (build up for next slide)
It’s time to change the way we think about marketing. Everything has changed Continues to change
New data can be mined about your customers, prospects, friends The expectation is that you do know your prospect before calling Don’t leave 5 messages when you know they are on vacation
Casual communications opens doors to people otherwise unattainable. Transitive Trust opens doors to “friends of friends”. Acceptable to “Friend” or “Follow” someone you’ve hardly met. You can never have enough friends (connections) so make lots of them. Social media is all about building and strengthening relationships. Later, I’ll show you an example of how I built a relationship entirely from Facebook.
Anyone here meet someone at this convention? Help with the "weak ties". Those people that you only meet briefly. Capture the long- tail. Now you have a chance to build that relationship on Facebook You no longer have to let those relationships die, build them. Mention Greg Willis, CIO Europe of ING
Prospect "Names" become real people. If they know you, they are more open to hearing what you have to say. Facebook is CRM. Even better because it gives you excuses to interact. It tells you when someone has a birthday… Has anyone experienced a facebook birthday? Example of young kid who tracks all relationships when he's in 2nd grade.
Transitive trust between people and products. If Chris wears these pants, I may be more open to them too. It’s no longer just Chris, now it's Chris and all of his friends. So, what does this mean for e-marketing? Loyalty gets magnified on social networks Facebook uses your friends to decide who to show ads to. Mention Texas Holdem Ads (which leads to….)
Hyper-Targeted advertising is the wave of the future. Why show ads to everyone when you can based on interest, sex, location. Much more affordable and effective. Death to Google Adwords? 39 billion pageviews per month on Facebook! Capture "latent" interest vs. "intention" based interest. (ie: Googler’s are ready to buy)
Passive endorsements and “liking” something. You no longer have to write a letter or make a call to promote something. Now you can just join a fan page. All of your friends find out about it when you become a fan. There has never been something this easy for a marketing professional. But, this also leads to challenges.
For example, you no longer control customer service! No longer between just customer and company Now we Google for a solution. We may complain on Twitter/Facebook Has anyone ever seen a complaint on Facebook? What was it? Mention the Charter story about reducing rates.
New media causes new challenges that we must solve It’s easy to like you, but also easy to hate you (and let everyone know) We solved Phone Support & Email support Integrate social networking monitoring with your existing workflow? Respond in the same manner they contact you (twitter, facebook, phone, etc). Salesforce CRM for Twitter, create a case from a tweet. Are people complaining about you? How will you know if you’re not involved?
United Airlines found out the hard way, some say it cost them millions. In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour His Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. This is what he did (show video but mention you’ll cut it short). Some have argued that this video cost United millions in lost revenue and bad PR. Do you want something like this to happen to you? If not, you better…. (next slide)
Keep your Promises! Social media will magnify what is really happening. Over promise and under deliver? Expect to hear… Hotel Hilton Video Gather touchpoint data – “Be a customer” Review your marketing materials What is promised? How do you support those promises? Does your delivery match your promise? Does anything need “fixing”?
Once you can deliver what you promise, then start to build on it with SM. Social Media is here to stay, so you need to get started. We’re going to focus more on this right now. Now, we need to figure out where our time is best spent. I say facebook. But, remember that relationship building is central to social media.
What you DON’T do may be more important than what you DO. It’s not interruption based (like TV, pop-ups, spam) You have to earn your invitation. It’s a big cocktail party! (tell story) Your online/offline reputation are different.
You cannot control a social media conversation, only monitor it and contribute to it. “ Satisfied Customers” won’t work, you need raving fans Promoters are 9 & 10, Neutral are 7-8, everyone else is a detractor. You influence the conversation by increasing promoters and decreasing detractors. So, before you begin you need to ask yourself… (next slide).
Who has influence in my customer base? (bloggers, customer w/ 2000 FB friends) Are they promoters or detractors? Do a RANDOM “satisfaction” survey before you begin. Are you getting 9/10’s? Be honest. Pick some of your tougher customers, don’t ignore them. Do I need to change my product or service that drives the conversation?
Then, we can begin to work on a social media marketing plan. The goal is to get your customers to talk about their positive experiences. Think about what the business objective of the campaign is. How will I measure my success? (# of facebook fans, # of positive comments) What are your existing marketing channels? (tv, radio, billboards) How can they be used to promote social media effects? Newsletters, website, point of sale
Get started with a Facebook Fan page. There are 75,000+ potential “friends” within a 20 mile radius. Use Fanbox Widgets to promote. Click on “Add Fanbox to Site” Build relationships and be interested in others. Do not try to sell! Provide information & Value (giveaways, event notifications) Get involved and give back (birthday wishes) Limit updates to 1-2 per day on FB. 4-5 on Twitter.
Test & Measure your results/influence (# of comments, messages, fans, etc) Assign FanPage to an employee, assign responsibility. Set up lists (FB) and tweetdeck filters (twitter) to save time. Hide crap that doesn’t matter and/or friends that don’t provide value. Build your email list. As Lyle showed earlier, this seminar was marketed from it entirely. Cross Promote to build both lists
There is a lot of hype around Twitter, but I’m not convinced. It’s too difficult for many, one way communication is restrictive. Growth with new users has slowed. However, it can be beneficial in certain ways. B2B vs. B2C (airlines, restaurants, destination hotels) Global or Local? How relationship based is your business? Slowing growth is worse for twitter. If you are going to tweet, take advantage of sites like stufftotweet.com and tweetlater.com Better question is “to blog or not to blog?”. Mention the benefits of SEO. There are a lot of things you can do to improve your web marketing. Don’t get caught up in the hype. Start with the basics. If you’re not already doing so, you need to start collecting emails. Understand your website statistics. Content. E-newsletters are by far the most cost effective form of marketing.
Stand up and stretch. Lead in to Brad Sugars I’m a “test and measure” kind of guy. Wanted proof that it wasn’t all just hype.
For my seminar last year, I did the “Brad Sugars Challenge” Brad Sugars CEO/Owner of ActionCoach International Company Multi-Million Dollar Company Goal was to prove that w/ social media I could connect with someone “unattainable”.
Here he is flying around the world on his plane. I don’t have one.
To start out, I sent him a tweet on Twitter. Asked if he was the owner of ActionCoach. He replied “Definitely Is”
Then, I asked him to be my friend on Facebook. He accepted. Commented on a few of his photos, joked about him going back to the “cold of vegas”
I did a few things that I thought he might relate to. Here is my Escalade. He didn’t bite.
I tried changing my profile picture. Here’s me drinking on burbon street in New Orleans last year. I “liked” something of his to try to draw attention to my profile.
Without much success, decided to send him a message Asked about the plane picture. What kind of drink was it? Settle a disagreement between a friend. And prove a point with my upcoming seminar. He asked for the details….
So I told him the whole story about what I was doing.
He replied that it was “great stuff” Emailed back and forth a few more times. Told me that it was 10 cane rum. I told him that was interesting, and I’d try it.
Later that week, said I found a bottle of 10 cane. He “Liked it”. Knew he was at my profile again.
Then, he had his birthday wish to raise $ for Cancer Schmancer He was matching dollar for dollar, asking for $38 So, I donated $50 right away. “ Help enough people get what they want, and you’ll have everything you want” - Zig Ziglar
He thanked me for “getting the ball rolling” “ People like to do business with their friends, so make lots of them”
At this point, I did the seminar and told the “challenge story”. Felt pretty good about the connection, but knew it could be better. My next step was to contact him… he knew who I was by now. Facebook provided me with all of his contact information. Also, I was armed with personal information about him. Such as… (next slide)
His favorite rum! So, at the end of my first seminar I asked the participants to help me “be memorable”. Asked to donate to the Cancer Schmancer Foundation. Sent the money, a bottle of 10 can rum as a birthday present to Brad. Included a copy of my seminar with the present.
About two weeks later, Brad posts this on my wall. Shock and awe. But it didn’t stop there!
He continued to interact with me on facebook. Was the first person to donate to MY birthday wish. Left comments from time to time. And then… cool things started to happen.
He started talking about me! His circle of influence is much bigger than mine. He does a “mastermind series”. Gitomer, etc. Mari Smith interview… tells my story!
Then a month or so later… This gets posted on my wall.
So, I decide to “go for the gold”. Ask him to write the foreward to my book in January of 2010. Tell what the book is about… He says yes!
Book went on sale this morning. Order forms at ends of table. Free shipping if you order today, or Thejoblessbook.com to order
Added this slide this morning. Passive endorsements are starting already. Transitive trust with Amy Baier. So, with that, I’d just like you to know that with social media… (next slide)
anything is possible. It’s about building relationships (customers, prospects, unattainable people) It’s here to stay, so you better get involved. How many of you may consider using social media now?
Here is my contact information, please friend me on Facebook if you haven’t already. Don’t forget to fill out your survey form. In comments, please mention which topics you enjoyed the most today. (Do giveaways & Door Prizes, when done click)
Ask your questions now. (check on time left)
(Last slide. Don’t click! Music will play automatically for 15 minutes)