We will look into different stages of startup lifecycle from a technology point of view, and talk about how does AWS could support each of it. We’ll cover multiple scenarios and also discuss initial decisions that will help to deliver the MVPs quickly and not break the bank along the way. The session will be suitable both, for business- and tech- founders – so bring your co-founders with you. After the session we will have a time for free style Q&A.

2. What is AWS?

3. AWS provides a highly reliable, scalable, low-
cost infrastructure platform in the cloud that
powers millions of businesses in over 245
countries and territories around the world.
Benefits
• Low Cost
• Elasticity & Agility
• Open & Flexible
• Secure
• Global Reach
• Eco Sustainable
What is AWS?

6. AWS – Cloud for Builders

7. Why building on AWS?

9. What’s the most
important for a new idea?

10. Author: Unknown
True believer: Me

11. Get an idea of the
outcomes you want
to accomplish
Do light research to
identify what
patterns, services,
and features are
needed
Manually deploy the
required services to
get a basic use case
running
AWS – Cloud for Builders
You did it! Today Tomorrow

12. Launching your simple
website on AWS

13. Common startup use case
• Custom landing pages to support marketing campaigns
• Microsites for experiments and market research
• Hosting a WordPress instance
• Company profile website

14. Amazon Lightsail
Low,
predictable
pricing
Click-to-
launch
blueprints and
OS
Managed
databases
In-console
networking
and more

15. Variety of bundled choices and pricing

16. Blueprints

17. Running your container
on AWS

18. Monoliths are OK
Monolith

19. Build and run production web applications at scale
AWS App Runner
No networks, server, pipelines,
or orchestrators to manage
Deploy directly from git
repository or container registry
Pay per second with granular
request-based pricing

20. Flexible application builds and deployments
Source code
repository
Build container
with existing
tooling
Push container
image to ECR
Development
Teams
Build application
with App Runner
Deploy application
or
Also supports the AWS Copilot CLI

21. Microservices
Microservices
Do one thing

22. z
Amazon Elastic Container Service (Amazon ECS)
Amazon Elastic Container Service (Amazon ECS) is a fully managed
container orchestration service that helps you easily deploy, manage, and
scale containerized applications..
Amazon Elastic Kubernetes Service (Amazon EKS)
Amazon Elastic Kubernetes Service (Amazon EKS) gives you the flexibility to
start, run, and scale Kubernetes applications in the AWS cloud or on-
premises.
Orchestrator

23. z
Amazon Elastic Compute Cloud (Amazon EC2)
Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides
you with complete control of your computing resources and lets you run on
Amazon’s proven computing environment.
AWS Fargate
AWS Fargate is a serverless compute engine for containers that removes
the need to provision and manage servers, lets you specify and pay for
resources per application, and improves security through application
isolation by design.
Hosting

24. Which services should I use?

25. Using infinitely scaling
file storage on AWS

26. Amazon Simple Storage Service (Amazon S3)
• Static websites and assets
• Dynamic web applications
• Handling file upload
• Automated file processing
• Worldwide file delivery at speed and scale

27. Static websites and assets
• Host static content such as HTML files, CSS, pictures, and
other assets, including client-side scripts (such as
JavaScript code)
• Files are accessed via their URI
• Works well to deploy JAMstack applications and any kind
of pre-rendered assets

28. Dynamic web applications

29. Handling file upload

30. Automated file processing

31. Worldwide file delivery at speed and scale

32. Serverless

33. Features
first
Focus on
events
Stateless Data flow Use the
services
Avoid
monolithic
thinking
Events are
triggers
that cause
action
The key to
scaling
effectively
Make data
decisions early
on
Don’t reinvent
the wheel
General approach to thinking serverlessly

34. What are serverless services?
Amazon
DynamoDB
Amazon API
Gateway
AWS
Lambda
AWS Step
Functions
Amazon S3
Amazon
EventBridge
Amazon Simple
Notification Service
(Amazon SNS)
Amazon Simple
Queue Service
(Amazon SQS)
Amazon
Kinesis
AWS
IoT Core
Amazon Elastic
Transcoder

35. Create a serverless application to support a customer review form
submitted from a webpage
Serverless Acrhitecture Example 1/
Amazon
API Gateway
AWS Lambda Amazon
DynamoDB

36. Create a serverless application to support a customer review form
submitted from a webpage
Serverless Acrhitecture Example 2/
Amazon
API Gateway
AWS Lambda Amazon
DynamoDB
AWS Lambda Amazon
Translate

37. Create a serverless application to support a customer review form
submitted from a webpage
Serverless Acrhitecture Example 3/
AWS Lambda
Amazon S3

38. Create a serverless application to support a customer review form
submitted from a webpage
Serverless Acrhitecture Example 4/
AWS Lambda
Amazon SNS
Amazon
Comprehend

39. Understanding how AWS Lambda fits in
Attributes
§ Runs on demand
§ Supports many runtimes
§ Responds to events
§ Stateless
§ Automatically scales
Best practices
§ Avoid lift-and-shift
§ One function per purpose
§ Keep functions small
§ Choose the right runtime for the job
§ Use functions for business logic and
plumbing between services

40. Easily building full stack
mobile apps on AWS

41. AWS Amplify
The fastest way to develop mobile and web
apps that scale

42. AWS Amplify Libraries
Analytics
Track user sessions, custom
user attributes and in-app
metrics
API
HTTP requests using REST
and GraphQL with support
for real-time data
Authentication
Authentication APIs with
prebuilt UI components for
your app
Data Store
On-device persistent
storage that automatically
synchronizes data between
you apps and the cloud.
XR
Work with augmented
reality and virtual reality
content in your apps
PubSub
Connect your app to
message-oriented
middleware on the cloud
Notifications
Push notifications with
campaign analytics and
targeting
Predictions
Add MI/ML capabilities to
your app powered by cloud
services
Interactions
Conversational bots
powered by deep learning
technologies
Storage
Manage user content
securely in public,
protected, and private
storage.

43. AWS Amplify Console: Hosting

44. AWS Amplify Console: Admin UI

45. When to use AWS Amplify?
Scenarios where AWS Amplify excel
• I want to build innovative features in my mobile app
powered by AWS services but I am not an expert in
back-end services
• I want a custom backend using pluggable and ready-
to-use components
• I want to modernize existing mobile apps with cloud
features
• I want to leverage ready-to-use solutions to reduce
data transfer and hosting cost
Scenarios where AWS Amplify may not be best fit
• I want to build a mobile application that differs from
Amplify’s opinionated approach
• I have a dedicated and responsive back-end team to
build API to support my data requirements for new
features

46. Quickly adopting artificial
intelligence on AWS

47. AI Services
Startups can use pre-trained AWS
AI Services to address common
business use cases such as
forecasting, image and video
analysis, or personalized
recommendations.
ML Services
Designed for every type of
startup to develop high-quality
models that automatically scale
in production.
ML Frameworks
Choose from TensorFlow,
PyTorch, Apache MXNet, and
other popular frameworks to
experiment with and customize
ML algorithms.

48. AWS AI & GenAI Services
Amazon Rekognition
Image and video analysis
Amazon Personalize
Customized user recommendations
Amazon Bedrock
Build and scale
generative AI applications

49. Amazon Rekognition: image detection

50. Amazon Rekognition: detect faces

51. Amazon Rekognition: compare faces

52. Amazon Rekognition: detect text

53. Amazon Personalize: personalized recommendations

54. Amazon Personalize: ranked recommendations

55. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The easiest way to build and
scale generative AI applications
with foundation models (FMs)
Amazon
Bedrock
Accelerate development of generative AI
applications using FMs through an API,
without managing infrastructure
Choose FMs from Amazon, AI21 Labs,
Anthropic, Cohere, Meta, and Stability AI
to find the right FM for your use case
Privately customize FMs using
your organization’s data

56. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Choice of foundation models
Amazon Bedrock
JURASSIC-2
Multilingual LLMs
for text generation
in Spanish, French,
German,
Portuguese,
Italian, and Dutch
CLAUDE 2
LLM for
conversations,
question answering,
and workflow
automation based on
research into training
honest and
responsible AI
systems
Generation of unique,
realistic, high-quality
images, art, logos,
and designs
SDXL 1.0
Text summarization,
generation,
classification, open-
ended Q&A,
information
extraction,
embeddings and
search
AMAZON TITAN
COMMAND
Text generation
model for business
applications like
summarization,
copywriting, dialog,
extraction, and
question answering
Pre-trained and
fine-tuned LLMs
for natural
language tasks like
question answering
and reading
comprehension
LLAMA 2

57. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build a data strategy to fuel your
generative AI applications
58
Choices for integrating data
including zero-ETL so you can
easily connect to all your data
Integrated
End-to-end data
governance capabilities
Governed
Comprehensive set of services for
storing and querying structured
unstructured and vector data
Comprehensive

58. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Keeping your data private and secure
All data is encrypted at rest
and PrivateLink support allows
access to Bedrock APIs via
customer's VPC endpoints
Customized foundation
models and the customer-
specific data that trains them
remain private
None of the customer's data is
used to train the underlying
model

59. AWS business value

60. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 61
What does cloud-enabled business value look like?
We’ve seen a 45-50
percent reduction in the
cost of infrastructure…
With AWS, we are spending 80%
of our time on software
development instead of hardware
troubleshooting…
We can scale our delivery
capacity up to 300
percent in just minutes…
It’s been incredibly rewarding to contribute
to environmental sustainability by
recycling decommissioned assets and
reducing our carbon footprint by powering
down the data centers…

61. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
Where does cloud business value come from?
I D C : N O N - T C O D R I V E R S C O N S T I T U T E O V E R 9 0 % O F E C O N O M I C B U S I N E S S V A L U E
62
5%
10%
29%
56%
Distribution of economic benefits from moving to AWS
IT infrastructure cost reductions
Risk mitigation - user productivity
IT staff productivity
Business productivity
The Business Value of Amazon Web Services, IDC Research, Inc., June 2022

62. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
Cost savings
What is it?
Infrastructure cost
savings / avoidance
from moving to the
cloud
Staff productivity
What is it?
Efficiency improvement
by function on a task-
by-task basis
Operational resilience
What is it?
Benefit of improving
SLAs and reducing
unplanned outage
Tactical impact Strategic impact
The AWS Cloud Value Framework
Sustainability
What is it?
Minimizing
environmental impact
of operations
Business agility
What is it?
Deploying new features/
applications faster and
reducing errors

63. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
Lost
opportunity
Infrastructure cost $
Time
Large
capital
expenditure
Opportunity
cost
Predicted demand
Traditional hardware
Actual demand
AWS
Key:
AWS matches capacity and demand…
64

64. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
Avoiding Unplanned Downtime (including Security Breaches)
Average cost of a
data breach (IBM
Security)
$4.2M
Range of cost of
IT downtime/hr.
(IT Intelligence
Consulting)
$140K-
540K
Average revenue
lost/hr. for an
unplanned app.
outage at large
enterprises
(IBM)
$400K+
Average cost of IT
downtime per
minute
(Gartner)
$5,400 What’s the impact of downtime?
(IT Director responses)
• 53% said lost revenue
• 47% said lost productivity
• 41% said lost brand equity or trust
Forrester 2019
Operational Resilience & Risk Avoidance with AWS

65. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 66
Task
Typical
reduction
Description
Server budgeting and planning 90% There is no capital server budget or plan in the AWS cloud
Server purchasing process 75% Instance purchasing requires minimal effort in comparison to server purchasing
Long-term capacity planning 75%
Capacity planning is simply a matter of initiating new instances based on thresholds and
much of this can be automated
Project budgeting and planning 75% Project budgeting and planning effort should be significantly reduced
Prepare detailed implementation plans 75% Implementation plans will reduced since instance initiation is very straightforward
Arrange repair for hardware in occasion of hardware
failure
100% Not necessary with AWS
Installing/upgrading/removing software 50% Simplify and automate OS patching/updating
Role Assessed: Server Administrator
Customer Example: Staff Productivity

66. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 67
Simplify requirement design by leveraging built-in
operational solutions (e.g., scaling, security) and hundreds
of AWS and third-party services and solutions to deliver
cloud-native products
Increase the speed build and test through with continuous
integration and delivery pipelines, and lower the cost of
experimentation spinning up and by shutting down
environments/services quickly
Reduce maintenance cost and simplify operations with
AWS providing IT infrastructure services, and AWS/third-
party managed services options
Cloud benefits
Eliminate deployment “wait time” with automated
application development and smaller deployment batches
Traditional software delivery lifecycle and
average % of time spent at each step *
22%
15%
23%
17%
12%
Requirements & Analysis
Design
Build
Integration & Test
Deploy
11%
Maintain
* Meta Group / Gartner research
Innovate faster while reducing failure costs

67. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
You build it, you run it
(Dr. Vogels)
+ you pay for it
(me)
Dr. Werner Vogels
VP and CTO at
Amazon.com
Photo by Guido van Nispen/CC BY 2.0

68. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets Template
Budgets 1-click templates are a simplified way to start using AWS Budgets, with a single page
workflow
1 2

69. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Set Budget Amount
Select the Period, the Renewal type and the budgeting method: Fixed, Planned or Auto-Adjusting

70. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Set Budget Scope
Select All Services, or filter by specific AWS cost dimensions. Budget preview will update
automatically

71. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Create Budget alerts
You can configure alerts to notify when you’re reaching or about to reach the budget threshold.
1
2

72. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Overview Dashboard
The AWS Budgets dashboard is your hub for creating, tracking, and inspecting your budgets.

73. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Notification Email Sample

74. © 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark.
AWS Budgets – Budget Reports
Budget Reports group relevant budgets together and deliver updates regularly via email.
1
2

75. 76
AWS CTO Fellowship à
The AWS CTO Fellowship is a community of over
4,000 and growing early-stage and venture-
backed CTOs. The community is invite-only and
designed to benefit all seed-stage startups,
regardless of cloud preference, by providing with
access to technical resources, guidance and
networking.

76. Thank you
© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Igor Ivaniuk
iivaniuk@amazon.com
https://www.linkedin.com/in/igorivaniuk/
https://twitter.com/I_Ivaniuk