Tata nano vs maruti 800

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Tata nano vs maruti 800

  1. 1. Indian Automobile Industry
  2. 2. Tata Motors v/s Maruti Suzuki Tata Motors Maruti Suzuki• Company Profile • Company Profile – India’s largest – Maruti Suzuki India automobile company. Limited (MSIL). • In top 3 for Passenger • Suzuki Motor Co, Japan. Segment Cars. – 1st largest company in – Established in 1945. producing and selling – Over 55,000 Employees. passenger cars. – Turnover of Rs. 1,65,654 – Established in 1981. cr. in 2011-2012. – Over 9,000 Employees. – Turnover of Rs. 37,522 cr. In 2010-2011.
  3. 3. Tata Nano v/s Maruti 800 Tata Nano Maruti 800– A car that can be owned – Maruti Suzuki’s 1st car in by family with monthly India. income of Rs. 2,500 - – Best selling car upto 1,00,000. 2004.– 3 Key Requirements. – Over 2.5 millions Maruti • Cost 800 sold from 1984. • Regulatory Requirements. – Launched only 1 • Acceptable Performance Standards. variation in 1984. • 2 Variations in Petrol &– Launched in 3 Variants of LPG. Petrol
  4. 4. SWOT Analysis Tata Nano Maruti 800• Strength • Strength – Cheap price – Ruling market over 25 – High fuel efficiency, years. – Looks, – Good fuel efficiency. – Eco-friendly. – Eco friendly & Low – Low maintenance. maintenance. • Weakness• Weakness – Outdated shape. – Low engine capacity, – Low suspension. – Less boot space, – Cheap Interiors. – Not fit for hilly regions, – Fiber body.
  5. 5. SWOT Analysis Tata Nano Maruti 800• Opportunities • Opportunities – Bikers can be motivated. – Fast growing automobile – Can replace Auto-Rickshaw. market. – Employment opportunities in – Increasing purchasing power India. parity. – Diesel & Electric variants. – LPG & CNG variants.• Threats • Threats – Other competitors like Maruti – Intense competition. 800, Maruti Suzuki Alto, – Government regulations and Hyundai Eon, Reva, etc. increasing fuel prices. – Government regulations and – Improvement in public increasing fuel prices. transport. – Bad impression due to late in market.
  6. 6. Marketing Strategy Tata Nano Maruti 800• 4 Year or 60,000 kilometers • 2 Year Or 40,000 kilometers warranty. warranty.• Finance options up to 90% at • Extended Warranty at cheap easy rates. rate.• Upcoming diesel variants. • LPG & CNG Variants• Special Edition Tata Nano • Tagline : Kitna Deti hai ? – Body Graphics. – Music System. – Alloy Wheels. – Glove Box.• Tagline: Khushiyo ki Chaabi.
  7. 7. Specifications – Price & Engine Features Tata Nano Maruti 800 Ex-showroom Price (Mumbai) 1,56,057 – 2,15,608 2,24,110 – 2,46,684 (Rs.) Onroad Price 1,79,670 – 2,46,566 2,54,761 - 2,80,003 (Mumbai) (Rs.) Variants 3 2 Engine Water cooled SOHC 624 cc, 2 cylinder Type/Model (1C2V)Displacement (cc) 624 796 Fuel Type Petrol Petrol Transmission & Manual, 4 Manual, 4 Gear
  8. 8. Specifications – Dimensions & Weights Features Tata Nano Maruti 800 Overall Length 3099 3335 (mm) Overall Width 1495 1440 (mm) Overall Height 1652 1405 (mm)Wheel Base (mm) 2230 2175 Ground 180 170Clearance (mm) Gross Vehicle 900 1000 Weight (kg)Kerb Weight (kg) 600 650
  9. 9. Specifications – Fuel Economy & Capacities Features Tata Nano Maruti 800Mileage Highway 27.9 18.7 (km/liter) Mileage City 20.3 13.1 (km/liter)Mileage Overall 20.6 14.22 (km/liter)Seating Capacity 4 4 (person) Fuel Tank 15 28 Capacity (liter) No of Doors 4 5
  10. 10. Specifications – Luxurious Features Features Tata Nano Maruti 800Air Conditioner Available AvailablePower Windows Available Not AvailablePower Steering Not Available Not Available Anti-Lock Not Available Not AvailableBraking SystemAir-Bags (Driver | Not Available Not Available Passenger) Leather Seats Not Available Not Available CD Player Not Available Not Available
  11. 11. Conclusion• It can be concluded that “Maruti 800” tops speed as it is best for city ride and easy to maintain at traffic...• But for early adapters who believes in “Tata Product” and new model of car i.e. cheap in price with fashionable looks, then they must go for “Tata Nano”…

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