8. SWOT Analysis
Strength Weaknesses Opportunities Threats
•Major contribution •Lack of •There will be more •Current
to GDP Competitors organization in the Independent
•High Growth Rate •Highly Unorganised sector Stores will be
•High Potential •Low Productivity •Healthy compelled to
Competition will be close
•High Employment •Shortage of
Generator Talented boosted and there •Big players can
Professionals will be a knock-out
•check on the competition
prices (inflation)
9. A new Buzz: E-Tailing
• The word E-tail has its roots in the word ‘retail’. Here the letter
E stands for ‘electronic’ since the shopping process happens
through the electronic media (internet). With the use of a
web-space a virtual shop is created and the products are
displayed through images in this space with the features
and price tags. By accessing this shopping site a customer
can choose his/her products into a cart. The payment to this
product can be done in various modes as mentioned by the
shopping site. The product would be delivered to the
address specified by the customer.
• E- tailers in India:-
• Yebhi.com Rs(in crore)
• Flipkart.com 10000
• Infibeam.com
5000 Rs(in
• Myntra.com
crore)
• E-bay.com 0
• India times shopping 2012 2015
10. New FDI policy
100% 51%
Single Multi
Brand Brand
Retail Retail
13. Wal-Mart In China
• It is almost two decades that China has opened up
retail fully, cautiously allowing 26% FDI in 1992.
• Since then the sector has seen enormous growth.
• Now, 20 years from there, it is china retailers who
dominate the market not the foreign retailers.
• The big retailers are:
The Shanghai Bailan Group
Suning
Gome
Dashang
• Wal-Mart opened 350 stores in china, but its market
share appears to decline.
14. Market Share Of Wal-Mart in China
Market Share
8%
7%
6%
5%
Market Share
4%
3%
2%
1%
0%
2010 2011
16. Wal-Mart and Trade Deficits
• Entry of CHINA in WTO was supposed to improve the US
trade deficit and create jobs in America, but the
promises gone unfulfilled.
• US trade deficit in 2006 reached $235 billion, in which
Wal-Mart contributes $27 billion with China
• The manufacturing sectors and its workers were hardest
hit due to this.
• Trade deficit with china eliminated 133000 jobs in US,
• China illegally reduces the value of currency, which
made the goods artificially cheaper and further
subsidizing the export.
• Wal-Mart accounts for 9.3% of the total US imports from
china in 2006
17. In the Meanwhile
• China became dependent on US consumer market for
its employment
• It suppressed purchasing power of its own middle class
and weaker sections.
