This document discusses the history and growth of the fast food industry in India. It notes that fast food has traditionally been served by roadside shops and street vendors across India. Major fast food chains like McDonald's and Pizza Hut opened their first locations in India in the 1990s. The fast food industry in India is growing rapidly at 41% per year and is expected to generate $1 billion in sales by 2016. There is potential for further expansion and investments in food processing as total fast food production may double in the next ten years.

1.  NAME – VAIBHAV SETH
IIHM16 KOL589
 NAME – BINAY SHARMA
IIHM16 KOL590
 NAME – DIKSHA SHAW
IIHM16 KOL591

3.  FAST ISTHETERM GIVEN TO FOODTHAT CAN
BEPREPARED AND SERVEDVERY QUICKLY

4.  ROADSIDE SHOPS HAVE OFFERED SNACKS TO GO SINCE
TIME IMMEMORIAL AND THE COUNTRY HAS A LONG
TRADITION OF FAT FOOD SERVEDBY AVARIETY OF
STREETVENDORS.
 SOUTH HAD DOSA OR THE PHULKAS IN THE NOUTH,THE
VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR
ROLLS CHOPS AND MOMO INTHE EAST.

6.  MR DHIRUBHAI AMBANI IS SAIDTO HAVE STARTEDTHE
FIRST FASTVENTURE BY SELLING “ PAKORA“TO PILGRIMS
INTHEWEEKENDS
 THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST
RESTAURANT IN INDIA IN SOUTH DELHI
 THE PIZZAHUT ALSO STEPPED INTOTHE INDIAN FAST
FOOD MARKET BY OPENING A DINE IN RESTAURANT AT
BANGALURU

7.  INDIAS FAST FOOD INDUSTRY IS GROWING BY 41% A
YEAR AND IS EXPECTEDTO GENERATE A BILLION
DOLLARS IN SALES BY 2016.
 THETOTAL FAST FOOD PRODUCTION IN INDIA IS LIKELY
TO DOUBLE INTHE NEXTTENYEARS ANDTHERE IS AN
OPPORTUNITY FOR LARGE INVESTMENTS IN FOOD AND
FOOD PROCESSINGTECHNOLOGIES,SKILLSAND
EQUIPMENT .
 THE FOOD INDUSTRY WILL NEEDTOTRANSFORM ITSELF
TOWARDS OFFERING NEWER PRODUCTS,BOTH INTERMS
OF ATTRIBUTES ASWELL ASVALUE PROPOSTION

9.  PROVIDESVALUE MEALS AT RANGE OF
PRICE
 ENSURE AFFORDABILITYTO ATTRACT
WIDER SECTION OF CUSTOMERS
 BIG DISCOUNT MEALS-COMBOSARE
PRICED LOWERTHANTHE INDIVIDUAL
ITEMS
 BEVERAGES AND DESSERTS ATVERY LOW
PRICE

10.  PLACING ITSELF CLOSETO
 SCHOOLAND COLLEGES
 CINEMASAND MALL
 MARKECTSWHICH ARE MOSTLY
POPULATED BYYOUNG ANDTHOSEWHO
ARE HURRY

11.  https://science.slashdot.org/story/10/04/20/143
9255/study-finds-fast-food-logos-make-you-
impatient
 https://www.bitterwallet.com/news/fast-food-
logos-make-us-want-stuff-now-28797
 LIB