This document provides an analysis of the farm machinery market and its types in India. It discusses various central government schemes that promote farm mechanization like the National Food Security Mission and Rashtriya Krishi Vikas Yojana. It also mentions the establishment of farm machinery training centers and the development of 159 farm implements through the All India Coordinated Research Project on Farm Implements and Machinery. The document then focuses on specific farm machinery like rotavators, threshers, seed drills and their key characteristics, manufacturers, target distribution and impact on farmers. It analyzes that the markets for these farm machineries in India exhibit characteristics of an oligopoly market structure.

1. ANALYSIS OF FARM MACHINARIES
MARKET & ITS TYPE
SUBMITTED BY :-
1. ASHISH YADAV
2. ASHISH VERMA
3. AMIT KANNAUJIA
4. PRANAW SATYAM
5. SOUMYA BAKSHI
6. TAPAN BARMAN
SUBMITTED TO :-
Dr. V KAMALVANSHI
1

2. Farm Mechanization
A step towards……….
•Opportunity provided through centrally funded schemes like NFSM
& RKVY.
•Through both the schemes strategic popularization of farm
Machinery initiated.
•Farm machinery training centre established to enhance skills of
farmers and mechanics at SAMETI, Rehamankhera.
•All India Coordinated Research Project (AICRP) on Farm
Implements and Machinery (FIM) has been endeavoring to develop,
test and popularize need based farm implements
•159 farm implements and machinery have been designed and
developed under the AICRP on FIM
2

3. Name of
Scheme
: Agricultural Mechanisation Programme
Project Area : All Districts (Except Chennai)
Details of Works : Subsidy assistance is provided to farmers for
procuring Agricultural Machinery and implements
such as Tractors, Power Tillers, Self propelled
Paddy Transplanters, Self propelled paddy reapers,
Rotavator, Cultivator, Disc Plough, Chisel Plough
etc.,
Benefits offered
(Subsidy)
: 25% of the cost of machinery / implements or the
ceiling limit prescribed by Government of India for
each machinery / implement, whichever is less.
Eligibility : All farmers
Time-limit for
Implementation
: Programme will be completed within the financial
year.
3

4. There are near about 835 agriculture machinery
manufacturers in India ( According to Directory Agricultural
Machinery Manufacturers in India by ICAR ) and buyers are
in no. of thousand & more then that. So farm machinery market
in India is oligopoly for most of the machineries.
4

5. ROTAVETOR
5

6. Name of Machinery: Rotavetor
Nature of Market
• Market size: Approximately 50000 units annually
• Growth: 50% p.a.
• Price range: Approximately 1 Lac Rs.
• Till now the tractor was used with the cultivator or disc
harrow and required 2-3 operations; now the Rotavetor can be
used in a single operation
6

7. Year Approved Target by GOI Revised
Target
Distribution
2007-08 493 986 290
2008-09 587 2864 1861
2009-10 1758 4415 3869
Total 2878 8265 6020
2010-11(T) 5500 5500 1316
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Approved
Target by GOI
Revised Target
Achievement
2007-08 2008-09 2009-10
Rotavator Distribution
7

8. • Specification used :
 3 sizes 5 ft, 6 ft, 7 ft width
 36 blade, 1.5 meter width
 42 blade, 1.75 meter width
 48 blade, 2 meter wide
•1329 farmers were provided training on still improvement for
using Rotavetor.
•Awareness created and also organized demonstration of
Rotavetors.
•Each stakeholder has not only recovered the money spent on
purchase of Rotavetor but also earned huge profit on its
customized use.
8

9. MARKET TYPE :-
Rotavetor market is also oligopoly market.
Because there are also a few no. of manufacturers and
now large no. of buyers
9

10. MANUFACTURER OF ROTAVETOR
Kumar Agro Industries
Farm Implements India Private Limited, Chennai
Deccan Farm Equipment Private Limited
AMAR Agricultural Machinery Group Ludhiana
Parko Industries Ludhiana
SHAKTIMAN FARM MACHINERY
10

11. ZONAL MANUFACTURER
SALES OFFICE
BROKERS WHOLESALER
DEALER
RETAILER
GOVT. AGENCY
SALES AGENT
FARMER
DISTRIBUTION CHANNELS OF
ROTAVATOR / ROTARY PLOUGH
11

12. Name of Farmer Purchas
e Year
Farmer
Share
(Self /
Loan)
(Rs.)
Net saving
per ha. at
own farm
(Rs.)
Net income
through
custom hiring
(Rs.) (up to
June 2010)
Sri Jawar Pal Singh,
Rampur
2008-09 51000 Loan 1000 180000
Sri S.J. Tripathi,
Chitrakoot
2008-09 50000 Loan 1725 150000
Sri Ajay Yadav,
Kushinagar
2008-09 51000 Loan 1000 150000
Success Stories of Some Farmers
Sri Jabar Pal Singh, Rampur Sri S.J. Tripathi, Chitrakot Sri Ajay Yadav, Kushinagar
12

13.  Tractors in India is a major industry and significant contributor to its
agriculture output gains.
 In 2013, India produced 619,000 tractors accounting
for 29% of world's output
 It is the world's largest producer and market of tractors.
13

14.  Size of the Industry
 Tractor market in India is about Rs 6000 crore. On an average
around 400000 tractors are produced and their sale is 260000
 Geographical distribution
 The tractor markets of Karnataka, Maharashtra, Tamil Nadu, and
Gujarat are growing ~ 50%.
 Output per annum
 Domestic sales - 350,000 units p.a. and Exports - 60,000 units p.a
 Percentage in world market
 About 20% of world tractor production is carried out in India
14

15. Eicher Tractors Ltd 1961
Gujarat Tractors Ltd 1963
TAFE 1961
Escorts Ltd 1964
Mahindra And Mahindra 1965
+Escorts Tractor Ltd 1971
Hindustan Machine Tools 1971
Kirloskar Tractors Lmt 1974
Top leading Companies
Punjab Tractor Limited 1974
Pittie Tractor Limited 1974
Harsha Tractor Ltd 1975
*Auto Tractor Ltd 1981
Pratap Steel Rolling Mill1983
Vst Tillers 1983
United Auto Tractor Ltd 1986
Asian Tractor Ltd 1989
Larsen And Tourbo Ltd 1999
New Holland Tractor 1999
Greaves Ltd 1999
Bajaj Tempo Ltd 1987
International Tractors 1998
MANUFACTURER YEARMANUFACTURER YEAR
15

16.  Tractor market in india is oligopoly market. Because
there are few seller and large number of buyer in
tractor market
16

17. DEALER
WHOLESALER DEALER
M
A
N
U
F
A
C
T
U
R
E
R
F
A
R
M
E
R
17

18. Tractor supply company optimizes inventory pricing
Planning with weather- driven demand intelligence .
18

19.  Financial institutions involved are :
1) SBI
2) PNB
3) INDIAN BANK
4) SYNDICATE BANK
5) OTHER BANKS
19

20. PRESENTATION ON CULTIVATOR
20

21.  In layman's language, cultivator is a large farm
machine used for cultivation. This farm
implement is used for stirring and pulverizing
the soil for planting, or for weed control or
moisture conservation. It is also used in
mixing compost and fertilizer into the soil.
This farm implement or machine is designed
to destroy weeds with shallow roots and to
break up surface soil near plants for aeration.
21

22. 1:-Garden Cultivators
2:-Farm Cultivators
3:-Row Crop Cultivator
4:-Hand Cultivator
22

23. It is usually powered by tractors, especially row-crop
tractors. Industrial cultivators can vary greatly in size and
shape, from 10 feet (3 m) to 80 feet (24 m) wide. The largest
versions are now available in a 6 m (20 ft) width, and
require a tractor with an excess of 150 horsepower (110 kW)
PTO to drive them.
23

24. CUSTOMER
COOPERATIVE SOCIETY CUSTOMER
MANUFACTURER RETAILER CUSTOMER
DISTRIBUTER RETAILER CUSTOMER
24

25.  Cultivator market in India is oligopoly market. Because
there are few seller and large number of buyer in
cultivator market.
25

26. PADDY REAPER
26

27.  Potential Market of Reaper
With the features of functional and
high adaptation, this kind of machine
has a vast potential market.
Wheat, rice and other grain crops
are widely grown all over the world and
most of the areas have realized the
mechanization of agriculture.
While there are still some areas like hills, mountains and slope
areas that are not suitable for large machines, the mini reaper
and binder machine are very flexible and can adapt to different
land forms.
The machines will offer great help for farmers in these areas and
be welcomed by most of farmers.
27

28. Specifications:
 Dimensions (LxWxH) (mm) : 2450 x 1200 x 1000
 Weight (kg) : 145
 Number of crop dividers : 4
 Length of cutter bar (mm) : 1000
 Cutter bar pitch (mm) : 75
 Number of strokes/min : 700 (0.8 m/s average speed)
 Power requirement (hp/kW) : 5/3.75, diesel engine
Uses:
 It is suitable for harvesting rice, wheat, soybean and other cereals and
oilseeds.
 Cost of Machine : Rs.80,000/-
28

29. Fortune Agro Impex have well organized distributors and dealers through
out the country to undertake advertising and product promotion in their
respective territories, conduct product awareness training programmes for
the prospective customers, provide after-sales-service to the customers
including free services, repair and maintenance, supply of parts, etc.
They have a devoted procurement department which is assigned with the
duty to build contact with vendors and ensure the supplies are always
smooth, they are also entrusted to carry out first hand quality checking at
vendors end.
Timely delivery of products to esteemed clients is assured through a wide
network of distributors which is highly efficient in meeting the demands
deftly.
29

30. “ Agricultural
machinery is machinery used in the
operation of an agricultural area or
farm”.
30

31. Name of Machinery: Thresher
Nature of Market
• Market size: Approximately 20000 units
annually
• There are many local manufacturers
• Annual Growth: 10%
• Price range: Approximately $ 1600 – 2700 ; price depends on the
price of steel which is a key raw material
• Traditional threshing of wheat and several other crops is totally
replaced by power threshing where current trend is for
high capacity bulk-fed power threshers
• Power used < 30 HP; In Punjab and Haryana higher HP required
31

32.  Dealer name- 1 BANARAS TRACTOR HOUSE
 D- 3, Big Industrial Estate, Chand Pur, ,
Varanasi - 221 106, Uttar pradesh
 Maximum output at minimum labour cost Need very low
(13 HP to 18 HP) load and hence can work even on small HP
Tractor (25 HP & 30 HP tractor) Out upto 11 Quintal per hour
with a load requirement of hardly 13 HP. With heavy duty
bearing and balance wheel Self Feed System, fully safe and
proper size of feedin
 upto 11 Quintal per hour with a load requirement of hardly
13 HP.
 With heavy duty bearing and balance wheel
 Self Feed System, fully safe and proper size of feeding to
avoid load fluctuation on tractor.
 Three Shaft system are used in order to run thresher more
smoothly with minimum load on tractor
32

33.  Market type—
oligopoly market—this type of market
belong to many number of buyer and seller

33

34.  There are so many unofficial and unusual points are
present in the marketing channel and they are
responsible for higher cost of machinery
 An ideal Marketing Channel between Producer &
Customer (Farmer), may be describe as bellow
34

35. Product Name:- Seed Drill
• Seed drills are the
machines , they puts the
Seed in the soil at a
planned soil depth-
every time and save
time and labour.
35

36. Row crop planting:-
— require precise row spacing and even
spacing of plants within the row.
— generally corn, soybeans, sorghum
& cotton.
•Graindrills and air seeders:-
— used to sow crops such as alfalfa, oats,
barley, and other small grains.
36

37.  Seed drill reached to consumers mainly four type
of marketing channel.
 There are
→Manufacture - Consumer.
→Manufacture - wholesaler - retailer -
consumer.
→Manufacture - wholesaler agent –
retailer – consumer.
→Manufacture – manufacture representative –
industrial distributor – consumer.
•TYPE OF MARKET
Seed drill market in India is oligopoly
market.
37

38.  A seed drill was created to do a number of things
at the same time :-
— Make a seed row of a specific depth.
— Dropped in one seed at a time.
— Covered the seed to get good seed to soil
contact.
These are increase the production.
• The seed drill plant seed rows faster and
work
longer in a day, In these way seed drill save
time, money and labour.
38

39. 39
Thanks